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Mona Liddell is a research manager for IDCs CIO Executive Research team. She is responsible for leading the creation, analysis, and delivery of quantitative-based research and related marketing content for business and technology leaders. Contact us today to learn more.
Mona Liddell is a research manager for IDC’s IT Executive Programs (IEP). She is responsible for leading the creation, analysis, and delivery of quantitative-based research and related marketing content for business and technology leaders. Contact us today to learn more.
Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
That’s where market analysis tools come in. Market analysis is an extension of market research. In other words, market research answers the “What?” while market analysis answers the “Why?” Related reading: How AI is Shaping the Future of Investment Research. When Do You Need Market Analysis Tools?
Your teams don’t always have the time to conduct a significant research project, such as a complete analysis of the field. For example, a new or little-known competitor may emerge that offers little in the way of online research or offline chatter. When do you need a competitive intelligence agency?
However, competitive analysis about your competitors can be a complex and time-consuming process. Primary methods involve direct interaction and observation, while secondary methods focus on analyzing existing published information. Competitor websites and marketing materials Start researching your competitors' own websites.
While evolving its mainstay research and data management offerings, our company now provides a wide range of intelligence consulting services. The company’s intelligence resources incorporate cutting edge IT components, which are critical to AIM’s systems and efficiencies.
Templates for Win/Loss Analysis – The Win Loss request I get asked the most often is, “Can you share your Win Loss templates?” I break down Win Loss analysis questions into 4 buckets: relationship health, company reputation, product/service attributes, and servicing issues. These topics are timeless. See you in 2017.
The first benefit is the ability to spend more time on analysis, which, according to Grimm, is the most important part of the competitive intelligence process. M/CI teams usually work with external vendors who support areas ranging from primaryresearch to complex specialty projects.
In more detail, this means that market research is guided by a specific research problem rather than simply going out to understand the market. And its steps include the collection, analysis, and interpretation of market data. Data analysis : After you gather a sufficient amount of data, you will analyze it to gain insights.
Dive Beyond the Transcript into Personalized Insights Expert transcripts are dense with critical information and serve as a valuable resource for primary qualitative research. However, sometimes specific questions may arise in your primaryresearch process that demands a nuanced response from a human expert.
Expert Insights utilizes advanced AI search technology, incorporating synonym recognition, sentiment analysis, and the ability to conduct company and thematic searches. Expert Insights leverages 10+ years of investment in AI development to further refine and personalize primaryresearch.
Competitive Analysis. A competitive analysis offers you intel on who your competitors are, and what their consumers have to say. A competitive analysis offers you intel on who your competitors are, and what their consumers have to say. Brand Loyalty Analysis. And the best part is primaryresearch results are conclusive.
Product Innovation Research: What are the unmet needs in the marketplace? Innovation is born of raw consumer insight combined with keen market understanding, and it hinges on real-time AI-driven analysis that offers analyses that one is comfortable betting the business on. PrimaryResearch Options. What do they want?
To stay ahead of new trends, identify risks and opportunities, and gain competitive advantages, you need the ability to conduct deeper market analysis that goes beyond simply consuming information but that helps you make smarter decisions and build better strategies. And yet, not all market analysis is created equal.
But with the sheer amount of information available, conducting market landscape analysis isn’t always straightforward—even the term itself is vague at best. Below, we will explore how the AlphaSense platform enables you to surface the intelligence and insights you need to master market landscape analysis in three easy steps.
As a primaryresearch expert, I am always looking to for ways to motivate others to share. Win/Loss Analysis book gives you a process to learn why you’re losing business and how to keep more of it! So much about life revolves around effective communication. You need to understand what makes them comfortable to share.
That being said ,if you have someone who is fantastic at making people feel at home and pulling information from a consumer, then it can be a very helpful type of market research! PrimaryResearch. Competitive Analysis. It’s a crucial aspect of market research to analyze your rivals and see how they stack up.
Leveraging Expert Insights on healthcare trends allows researchers to understand how new developments impact the life sciences landscape at a deeper level and make well-informed investment decisions.
Navigating efficiently through public data, earning calls, press releases, and more can be incredibly overwhelming for researchers. Enter AlphaSense, a leading artificial intelligence (AI)-based market intelligence platform, that revolutionizes primaryresearch and allows you to expedite the mastery of new or challenging topics.
Today, there are online data visualization tools that make it easy and fast to build powerful market-centric research dashboards. They come in handy to manage the results, but also the most important aspect of any analysis: the presentation of said results, without which it becomes hard to make accurate, sound decisions.
With Company Topics and sentiment analysis, you get a high-level understanding of the topics a company is discussing most frequently, whether mentions have a positive or negative sentiment, and how those themes are evolving over time. Sentiment analysis can read between the lines in nuanced ways that humans often cannot do on their own.
When you have an angle to attack your research problem, you know the kind of secondary research data that you need. There are various credible places to look for it – and if it can be found, it can likely be scraped and uploaded for analysis. Advantages of Secondary Market Research. These include: 1. Government agencies.
This requires that organizations make decisions that are informed by secondary data, and targeted primaryresearch. When everyone uses the same data, the competition is between who has the better analysis tools. The real game-changer is an information advantage, and that comes from getting information the competition can’t get.
Our all-in-one market intelligence platform allows users to streamline their primaryresearch workflows with on-demand access to our expert transcript library and Expert Call Services. One common misconception is the view that expert perspectives may introduce a potential risk for bias in the research process.
Sentiment Analysis Our sentiment analysis technology utilizes Natural Language Processing (NLP) to uncover market perceptions about a given topic. Our platform can gather the context behind your quantitative research, so you can focus on developing an effective go-to-market strategy and take your product development to the next level.
These technological innovations allow business to access large and complex datasets in an organized and digestible form that allows them to conduct faster primaryresearch and develop better business strategies. Maximize your primaryresearch with the full value of AlphaSense as your one-stop-shop for business intelligence.
Participating partners will get their own branded, bespoke research delivery platform to help them convert their clients from one-time ad-hoc projects to recurring, subscription-based offerings. . The IntelligenceEdge Partner Programme accords participating market research firms with: 1.
Since taking on the role in November 2020, Ng has been leading the CI function at Chevron, including the gathering, analysis and reporting of financial and strategic intelligence on competitors, industry trends and benchmarks. He also holds a master’s degree in operations research from New York University.
Plus with lower cost per one-on-one call, Expert Insights is the ultimate primaryresearch package to optimize your research budget and maximize your ROI. Although thousands of interview transcripts are added per month in AlphaSense’s ever-growing library, the monthly subscription is a fixed rate.
The Current State of Expert Calls Traditionally, investment analysts dedicated significant time and resources to conducting expert calls for primaryresearch. From sourcing experts and coordinating calls to conducting interviews, the overall process can consume valuable hours and incur substantial costs for investment researchers.
Having a dedicated and comprehensive competitor analysis framework is critical, as is the ability to access all the competitive information you need in one place. What is a Competitor Analysis Framework? PEST Analysis – Stands for political, economic, social, and technological analysis.
In our experience, effective competitive intelligence integrates information from both primaryresearch and secondary monitoring. Result-oriented competitive intelligence teams discover these signals from secondary monitoring and then validate their credibility using primaryresearch. Information from PrimaryResearch.
The star of AlphaSense’s Broker Research for 2022 was undoubtedly Goldman Sachs, whose aftermarket research reports are now exclusively available to AlphaSense customers.
Each video explores a critical aspect of CI, from introducing its core concepts to advanced research and analysis techniques, ensuring you have the tools and knowledge to stay ahead of the competition. What is competitive intelligence?
Zaozerskaya, who has more than 10 years of experience in market research , competitive analysis , customer insights and digital marketing, has been serving as senior manager at Amazon since September 2020, according to her LinkedIn profile.
Modern market intelligence platforms leverage powerful technology, like AI and NLP, to accelerate and streamline access to expert insights for market researchers. We explore the power of AI technology, like that of AlphaSense, in accessing expert insights for primaryresearchers in greater detail below.
Brands now have the power to supplement their traditional primary and secondary market research data with continuous intelligence tailored to their internal business needs. And the insights are offered for analysis in visually stunning and intuitive dashboards: But we’re getting ahead of ourselves. This is only the first step.
The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.
Learn about primaryresearch methods to enhance your competitive intelligence capabilities, and the role of AI in research and analysis. Develop strategies to integrate diverse information into actionable intelligence.
Our expertise in desk research and partnership evaluations, combined with our extensive network of food industry experts, further strengthened our capacity to provide efficient and effective support. This thorough analysis enabled the client to identify essential adjustments and evaluate the pros and cons of a potential partnership.
Below, we discuss the components of effective tech market research, as well as how conducting market research on the AlphaSense platform gives you the leading edge. Primaryresearch is also valuable when testing out the feasibility of a new product or when developing a new feature.
Utilize its advanced search capabilities to access a wide range of information, including earnings call transcripts, broker research , SEC filings, news articles, and more. Supplement with the Expert Transcript Library : Add a layer of primaryresearch to your efforts using our expert transcript library.
Stream in AlphaSense provides businesses with valuable expert insights for investment research on target sectors, industries, or companies through its expert transcript library or one-on-one expert calls. This integration provides you with the most robust and comprehensive research platform in the world.
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