mention

NOVEMBER 3, 2023

Given the speed with which online trends come and go as well as the growing number of internet users, marketers need to constantly monitor the media to be able to create strategies that convert users into customers. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.

Analysis 173

Analysis Marketing Marketing Benchmarking 173

ATTEST

NOVEMBER 18, 2024

From the surge in electric vehicles, to the long awaited self-driving ones, and the evolving consumer expectations around mobility, automotive businesses need to know exactly what the market wants to stay competitive, or they’ll lose the race. They need deep, actionable insights backed by solid research. And they need it now.

Market Research 52

Market Research Marketing Research Research Marketing 52

Smart Data Collective

SEPTEMBER 20, 2023

AI seems to be popping up in all sorts of places, including in marketers’ toolkits. We talked extensively about some of the benefits of using AI in marketing before. Ways that Marketers Are Using AI For marketers worried about the profession’s future, know AI can only be a supercharged assistant at this stage.

Marketing 324

Marketing Marketing Predictive Analytics Brainstorming 324

mention

FEBRUARY 19, 2021

Creating effective marketing campaigns that add value to your client’s brand isn’t always easy. Whether you’re a full service marketing agency or specialized in social media, social listening can be the engine to power you to go the extra mile. Source: Summer 2020 Marketing Decision Makers Survey ( S2 Research ).

Marketing 290

Marketing Marketing Benchmarking Market Research 290

Smart Data Collective

OCTOBER 17, 2022

Email marketing is widespread, with 333.2 Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Using data analytics help your email marketing strategies succeed. Segmentation.

Marketing 321

Marketing Marketing Market Segmentation Analysis 321

Netbasequid

AUGUST 2, 2022

It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is Market Research? What is Market Research?

Market Research 98

Market Research Marketing Research Analysis Research 98

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing.

Startups 316

Startups Marketing Marketing Algorithm 316

mention

AUGUST 2, 2024

Understanding competitive pricing analysis can be a game-changer for your business. This analysis involves gathering, comparing, and analyzing pricing data from your competitors to optimize your pricing strategy. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes.

Analysis 147

Analysis Competitive Marketing Marketing 147

CIO

JANUARY 17, 2024

Following this, in 2002, it began delivering its knowledge to customers in online format, using dashboards and interactive reports that provided easier and faster access to data and analysis. In some cases, it also works with select integrators such as Accenture and ThoughtWorks to help implement and integrate solutions. js and React.js.

Business 448

Business Analysis Market Research Marketing Research 448

CIO

APRIL 12, 2024

For financial services in the short term, generative AI specifically will allow for further automation of financial analysis and reporting, enhancement of risk mitigation efforts, and optimization of financial operations, according to a report, The implications of generative AI in Finance , by consulting firm Deloitte.

Banking 539

Banking Human Resources Finance Market Research 539

CIO

JUNE 7, 2022

It comprises the processes, tools and techniques of data analysis and management, including the collection, organization, and storage of data. The chief aim of data analytics is to apply statistical analysis and technologies on data to find trends and solve problems. It is frequently used for risk analysis.

Management 508

Management Predictive Analytics Data Mining Data Analysis 508

CIO

JANUARY 25, 2024

trillion by 2032, according to a Bloomberg Intelligence analysis. Healthcare: digital assistants for Dx and Rx The market for healthcare chatbots globally is projected to more than triple to $647 million by 2030, according to Vantage Market Research. billion, according to Verified Market Research.

Banking 397

Banking Retail Market Research Marketing Research 397

Smart Data Collective

APRIL 20, 2023

Companies are spending nearly $30 billion a year on big data for marketing initiatives. One of the many reasons that they are using big data is to create better content marketing strategies. A content marketing strategy can help businesses establish brand awareness, increase conversions, and connect with their target audience.

Marketing 275

Marketing Marketing Data Analysis Analysis 275

Smart Data Collective

JANUARY 19, 2022

Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies.

Marketing 311

Marketing Marketing Due Diligence Predictive Analytics 311

mention

APRIL 11, 2024

Sentiment analysis has become an essential tool in interpreting the vast amounts of textual data generated daily online. Essentially, it’s the process businesses and researchers use to gauge the public’s feelings towards products, services, or topics by analyzing language and emotion in text. What is Sentiment Analysis?

Analysis 162

Analysis Algorithm Gaming Cyberspace 162

CIO

MAY 30, 2024

And the market for process mining tools is growing. According to a November 2023 report by global market research and management consulting company Global Market Insights, the process mining market is estimated to expand at a compound annual growth rate of more than 40% over the next decade, reaching $31.52

Business 528

Business IT Analysis Management 528

Crayon

NOVEMBER 24, 2020

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.

Competitive Intelligence 369

Competitive Intelligence Battlecard Competitive Intelligence 369

Netbasequid

AUGUST 5, 2021

There are many types of market research available to brands – and some are more effective than others. We’ve listed the top ten market research types and methods here to help you decide which is best for you! Global revenue of the market research industry exceeded 73.4 billion U.S. Observation. Experiments.

Market Research 105

Market Research Marketing Research Research Marketing 105

Aqute Intelligence

JUNE 25, 2024

This is where knowing how to do a competitor analysis comes into play. Conducting a thorough competitor analysis is essential to stay ahead. Understanding how to perform a competitor analysis helps various departments within a business. What is competitor analysis? Let’s get started.

Competitor Analysis 147

Competitor Analysis Analysis Competitive Landscape SWOT 147

Netbasequid

AUGUST 17, 2022

Brands do not often place enough stock in the “worse” part of that equation until a crisis hits, but market research can change that! So, what are the characteristics of solid market research – and how can it be used to defend your brand specifically? Brands Require Accurate Market Research. Insist on it.

Market Research 111

Market Research Marketing Research Research Marketing 111

Netbasequid

AUGUST 9, 2022

In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a market research report. What Is a Market Research Report? Let’s begin!

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

JUNE 13, 2022

Through market research, companies reduce these uncertainties, build confidence, and achieve mission critical business objectives. Market research is a dynamic field. We’ll share some insight about traditional market research vs modern strategies below! The Evolution of Market Research.

Market Research 98

Market Research Marketing Research Research Marketing 98

Smart Data Collective

NOVEMBER 1, 2020

Cluster analysis is aimed at classifying objects into groups called clusters on the basis of the similarity criteria. Clustering is a go-to grouping method in various industries: Marketing and sales – for predicting customer behavior (personalization and targeting). DBSCAN Clustering – Market research, Data analysis.

Learning 363

Learning Data Mining Matrix Algorithm 363

ArchIntel

JUNE 1, 2021

Toshiba Global Commerce Solutions is currently recruiting a market research analyst for placement at its offices in Durham City, North Carolina. Candidates are expected to have at least four years of relevant experience in research and competitive analysis or an equivalent professional background. ArchIntel™ -.

Commerce 104

Commerce Market Research Marketing Research Globalization 104

Alpha Sense BI

MARCH 10, 2023

To capitalize on strategic growth, pharma organizations and investors need to stay up to date on the market-moving trends, shifts, and developments that are shaping the industry landscape. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.

Market Research 96

Market Research Marketing Research Research Pharmaceutical 96

Netbasequid

JULY 26, 2022

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research? Let’s take a look!

Market Research 98

Market Research Marketing Research Research Marketing 98

CIO

AUGUST 11, 2023

Patents, product specifications, academic publications, market research, news, not to mention social media feeds, all have text as a primary component and the volume of text is constantly growing. It uses sentiment analysis, part-of-speech extraction, and tokenization to parse the intention behind the words. It consists of 11.5

Algorithm 533

Algorithm Matrix Pharmaceutical Data Mining 533

Netbasequid

APRIL 1, 2021

Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How Market Research Tools Have Evolved.

Market Research 105

Market Research Marketing Research Research Marketing 105

ArchIntel

JANUARY 19, 2021

Raven Industries has posted a job opening on LinkedIn for a market research analyst position based in its office in Sioux Falls, South Dakota. The successful candidate will be tasked with performing marketing-related tasks and research in line with the company’s marketing plans and divisional strategic objectives.

Market Research 104

Market Research Marketing Research Research Marketing 104

CIO

NOVEMBER 28, 2023

And yes, data has enormous potential to create value for your business, making its accrual and the analysis of it, aka data science, very exciting. Data, of course, has been all the rage the past decade, having been declared the “new oil” of the digital economy.

Management 494

Management Business Research Analysis 494

Aqute Intelligence

MAY 6, 2024

Staying ahead in a competitive market requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. What is a competitor analysis report?

Competitor Analysis 147

Competitor Analysis Analysis Matrix Competitive Landscape 147

Netbasequid

AUGUST 1, 2022

Understanding a market means having specific insight around a customer base, trends, and competitors. Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Do you have to outsource your market research too?

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

APRIL 7, 2022

As they begin to incorporate consumer insights from social media into their market research, many companies rely on traditional techniques such as focus groups, surveys, interviews, and ethnographies. What is Triangulated Research? Have you had a research project recently? It’s a three-pronged approach to data analysis.

Market Research 105

Market Research Marketing Research Research Marketing 105

CIO

JUNE 13, 2024

They form the core of any analytics team and tend to be generalists versed in the methods of mathematical and statistical analysis. The role includes identifying new sources of data and methods to improve data collection, analysis, and reporting. In July 2023, IDC forecast big data and analytics software revenue would hit $122.3

Business 370

Business Analysis Business Intelligence Education 370

Netbasequid

AUGUST 15, 2022

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. Sales Data.

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

SEPTEMBER 16, 2022

There are many reasons, but a recurring theme revolves around market research intelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. Introducing a new product to the market is a high stakes endeavor. So, what goes into a successful product launch?

Market Research 98

Market Research Marketing Research Research Intelligence 98

mention

AUGUST 28, 2024

Context analysis might be just what you need! Context analysis, also known as contextual analysis, examines industry trends, competitors, and market opportunities to provide a complete picture. With context analysis, you can spot threats and challenges before they become problems and seize new growth opportunities.

Analysis 147

Analysis SWOT Competitor Analysis Brainstorming 147