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There are many reasons, but a recurring theme revolves around marketresearch intelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. Additionally, according to SCIP , there is a 77% likelihood that the greatest threat to business in the future will come from unknown competitors.
One component of competitive intelligence is having a competitor analysis template to inform your efforts. A deep level of intelligence on your competitors is necessary to gauge your standing in the market. What is Competitor Analysis? Competitor analysis can change your life. How to Conduct Competitor Analysis.
A competitive analysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats. What is a Competitive Analysis? Competitive analysis helps you maintain a competitive footing by deeply understanding a competing brand.
Learn how to mind the other’s business like a pro with this detailed guide to competitive analysis. What is a Competitive Analysis? Competitive analysis is the comprehensive study of a competing brand to maintain a competitive footing. Consider the search engine market. Is it easy for them to switch to a better provider?
SCIP Insights Breaking Barriers: How Smart Insights Empower Women in Business The importance of diversity and inclusion has gained widespread recognition. For example, marketresearch data can help female-led startups identify untapped niches, while performance analytics can optimize operational efficiency.
SCIP Insights Innovation Through Intelligence: Driving Sustainable and Scalable Business Growth Today, innovation has become the foundation of sustainable growth. As markets evolve and competition intensifies, the businesses that harness the power of intelligence will be the ones that lead the charge toward sustainable, scalable growth.
How to Use Social Sentiment to Perform a Competitor Analysis. s never been a better use case for competitor analysis tools. In this guide, see examples from brands like Bud Light, Nike and Universal Music Group (UMG) of how to: Use sentiment analysis to uncover and understand competitors? positions in the market.
WEBINAR ALERT DECREASING CHURN HOW TO USE WIN-LOSS ANALYSIS TO EFFECTIVELY DRIVE NET RETENTION In an uncertain economy, companies must leverage win-loss analysis and churn/stay interviews to understand customer pain points for retention and growth.
Hearing from you will allow us to further enhance our services to better serve the SCIP member community. Share Your Thoughts Strategic Consortium of Intelligence Professionals (SCIP) memberservices@scip.org | www.scip.org Unsubscribe
Everything you use to monitor your brand can be used to build a competitive analysis for a robust knowledge of the competitive factors your brand is up against. In a nutshell, SCIP is the world’s leading non-profit organization committed to CI education and certification. A Holistic Approach to Competitive Analysis.
AIM’s Vice President, Anne Herron, earned Professional Research Certification (PRC) through the MarketingResearch Association. Analysts Kristin Langrill, Ann Sigsby, and Chad Groenhout earned SCIP Certification from the Strategic & Competitive Intelligence Professionals (SCIP).
AIM’s Vice President, Anne Herron, earned Professional Research Certification (PRC) through the MarketingResearch Association. Analysts Kristin Langrill, Ann Sigsby, and Chad Groenhout earned SCIP Certification from the Strategic & Competitive Intelligence Professionals (SCIP).
SCIP Insights The Paradigm Shift Towards the Modernization of Competitive Intelligence In today's rapidly evolving global economy, businesses need to stay ahead of the curve to remain competitive. Understanding Consumer Behavior A deep understanding of consumer behavior is essential for effective marketanalysis.
A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries. Website analysis. Website analysis tools can help you determine how much effort they have put into their sites. Website analysis will also help you determine your main competitors so you can focus on them going forward.
Whether you’re in the planning stage or are full throttle into your competitive intelligence strategy, SCIP’s IntelliCon Virtual Conference is the premier place to learn how to take your intelligence to the next level. It validates ideas and is a sign of increased market demand and growth potential.
SCIP Insights Building a Knowledge Management Framework to Support Real-Time Intelligence For organizations to be able to make informed decisions quickly, they need timely, accurate, and actionable intelligence. Strategic Consortium of Intelligence Professionals (SCIP) memberservices@scip.org | www.scip.org Unsubscribe
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Market Intelligence Marketresearch deals specifically with your company, marketing strategy, and product line.
SCIP Insights The Intelligence EcoSystem: Connecting Data, Strategy, and Decision-Making Intelligence is more than just gathering informationits about integrating data, strategy, and decision-making into a cohesive system. Strategic Consortium of Intelligence Professionals (SCIP) memberservices@scip.org | www.scip.org Unsubscribe
SCIP Insights Why Outcompeting in the Age of AI is a Must-Read for Competitive Intelligence Professionals In today's rapidly shifting landscape, Competitive Intelligence (CI) is undergoing the most profound transformation in its history. AI has fundamentally changed the rules of the game. AI has fundamentally changed the rules of the game.
And this was clear in a recent webinar hosted by SCIP as two NetBase Quid data experts, Alexis Nigro and Harvey Ranola, walked the audience through enriching their marketresearch with deep-level data analysis. They describe the complete process of predicting mergers and acquisitions in the market.
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