Crayon

FEBRUARY 17, 2021

If you’re like most people, you can feel your market getting more and more competitive with each passing year. New startups emerge. Established companies steer into your lane. And all the while, you continue to go head-to-head with familiar foes.

Competitive Landscape 662

Competitive Landscape Competitive Analysis Startups 662

CIO

NOVEMBER 18, 2024

Banks hope these shifts will enable them to innovate faster and work more efficiently in a rapidly changing market. According to the study, the biggest focus in the next three years will be on AI-supported data analysis, followed by the use of gen AI for internal use.

Banking 530

Banking Benchmarking Data Analysis Analysis 530

CIO

JULY 1, 2024

It will mean, in theory, that Morgan Stanley management can see analysis of every call made across the enterprise — often within a few minutes of that call’s completion. It is going to make their data analysis far better. Are people saying what corporate wants them to say? What are clients emphasizing — or ignoring? Richter asked.

Globalization 459

Globalization Analysis Data Analysis Capital 459

CIO

OCTOBER 30, 2024

Gen AI allows organizations to unlock deeper insights and act on them with unprecedented speed by automating the collection and analysis of user data. Felix AI adds velocity to our analysis processes…giving us more time to focus on tasks that matter and listen better to our customers” – Gabriel Polo, Head of Online Platform, Air Europa.

Analysis 482

Analysis Research Innovation Business 482

Cipher

APRIL 5, 2022

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??

Competitive Intelligence 482

Competitive Intelligence Marketing Research Market Research Research 482

CIO

FEBRUARY 6, 2025

In retail, they can personalize recommendations and optimize marketing campaigns. At a client in the high-end furniture sales industry, we were initially exploring LLMs for analyzing customer surveys to perform sentiment analysis and adjust product sales accordingly. An LLM would be overkill for this type of analysis.

Analysis 431

Analysis Retail Predictive Analytics Benchmarking 431

CIO

DECEMBER 2, 2024

The more strategic concern isn’t just the cost— it’s that technical debt is affecting companies’ abilities to create new business, and saps the means to respond to shifting market conditions. Market position (opportunity cost): “We’re six to eight months slower to market with new features than our competitors.”

Innovation 513

Innovation Advantage Advantage Competitive 513

Crayon

SEPTEMBER 15, 2021

There’s more than one way to measure the success of your content marketing strategy. A differentiated approach to content marketing is particularly valuable in the cybersecurity world—a world characterized by thousands of companies and dozens of disciplines. Lead volume. No matter what you’re focused on, differentiation is essential.

Marketing 614

Marketing Marketing Analysis IT 614

CIO

NOVEMBER 1, 2024

No matter what market you operate in, AI is critical to keeping your business competitive. Until recently, discussion of this technology was prospective; experts merely developed theories about what AI might be able to do in the future. Today, integrating AI into your workflow isn’t hypothetical, it’s MANDATORY.

Intelligence 448

Intelligence Intelligence Entertainment Algorithm 448

CIO

NOVEMBER 14, 2024

Migration to the cloud, data valorization, and development of e-commerce are areas where rubber sole manufacturer Vibram has transformed its business as it opens up to new markets. We’re in publishing, but it’s the accompanying services that differentiate us on the market; the technology component is what gives value to our business.”

Commerce 448

Commerce Human Resources Data Analysis Innovation 448

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Intelligence 130

Intelligence Intelligence Marketing Marketing 130

CIO

SEPTEMBER 9, 2024

According to IDC’s Worldwide AI and Generative AI Spending Guide (August 2024) , the global AI market is expected to surge from US$235 billion in 2024 to US$632 billion by 2028. Tencent Cloud stands to benefit, particularly in APAC, where market size is predicted to grow from US$45.4 billion in 2024 to over US$110 billion by 2028.

Innovation 459

Innovation Marketing Marketing Commerce 459

CIO

OCTOBER 22, 2024

AI has the capability to perform sentiment analysis on workplace interactions and communications. GenAI also allows for new revenue streams by bringing products to market faster while delivering better customer experiences and automating processes. CMOs view GenAI as a tool that can launch both new products and business models.

Security 508

Security Security Capital Intelligence 508

CIO

OCTOBER 23, 2024

But because of the infrastructure, employees spent hours on manual data analysis and spreadsheet jockeying. We’re doing KPI visualization and trend analysis, and highlighting variances over time. We had plenty of reporting, but very little data insight, and no real semblance of a data strategy.

KPI 448

KPI Travel Analysis Data Analysis 448

CIO

MAY 30, 2024

Small and medium businesses (SMBs) are increasingly tapping into the many flavors of artificial intelligence (AI) on the market today. In fact, according to IDC research, 35% of SMBs listed AI as a top technology priority, compared with 16% a year earlier.

Analysis 397

Analysis Innovation Intelligence Intelligence 397

mention

DECEMBER 4, 2024

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

Marketing 130

Marketing Marketing Analysis Predictive Analytics 130

CIO

JANUARY 14, 2025

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the worlds leading tech media, data, and marketing services company. Prior to joining IDC, Mona served as a market insights advisor for the IBM infrastructure team.

IT 467

IT Primary Research Knowledge Research 467

CIO

DECEMBER 11, 2024

It could be used to improve the experience for individual users, for example, with smarter analysis of receipts, or help corporate clients by spotting instances of fraud. Meta originally went to market with a number of smaller models, says Sarer. And the market share numbers support this.

Security 432

Security Security Business Entertainment 432

Crayon

MARCH 31, 2022

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.

Competitive Intelligence 616

Competitive Intelligence Competitive Intelligence Intelligence 616

CIO

DECEMBER 3, 2024

Technical skills such as AI and ML or data analysis continue to be important, but there is now a higher demand for soft skills like digital literacy, team leadership and critical thinking.

Technology 317

Technology Technology Business Data Analysis 317

CIO

OCTOBER 23, 2024

AI has the capability to perform sentiment analysis on workplace interactions and communications. When compared to other Gartner Hype Cycles, the Generative AI Hype Cycle has almost all innovations in the innovation trigger or peak of inflated expectations, which is characteristic of an early-stage market,” Chandrasekaran said.

IT 508

IT Innovation Capital Intelligence 508

CIO

MARCH 17, 2025

The Munich-based startup accuses SAP of abusing its market power and harming competition, and thereby negatively impacting customers, according to the 61-page indictment filed by Celonis in San Francisco District Court on March 13. German process mining specialist Celonis has filed a lawsuit against ERP giant SAP.

Competitive 360

Competitive Startups Advantage Advantage 360

CIO

DECEMBER 17, 2024

These include content generation, sentiment analysis and related areas. With this tool, genAI allows customers to ask questions like, Help me reduce the physical footprint by 30% or How do I drive my go-to-market timeline to three months shorter?

Globalization 396

Globalization Learning Technology Technology 396

CIO

NOVEMBER 11, 2024

Instead, Kakkar has created pillars each project must fall into: customer service, predictive maintenance, supply chain digitization, and personalized marketing. AI in action One such project that Escorts Kubota has pursued concerns personalized marketing. Kakkar structures its communication around two pillars.

Profiling 414

Profiling Technology Technology Analysis 414

CIO

DECEMBER 19, 2024

The primary goal for Eddingfield and his team was to improve change management processes and reduce the risk of failed changes by implementing collision detection and impact analysis. About the author: Stela Udovicic is the senior director, solutions marketing management at BMC Software Visit here for more information or contact BMC.

IT 368

IT Intelligence Intelligence Innovation 368

Crayon

MAY 18, 2021

On average, it takes up one-third of all time spent on the CI process (the other two parts of the process being analysis and activation). data that’s up-to-date, reliable, and actionable—is foundational to your long-term success in a crowded market. A consistent stream of sound competitive data—i.e.,

Competitive Intelligence 661

Competitive Intelligence Competitive Intelligence Intelligence 661

Crayon

JULY 23, 2021

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Marketers get insights that they can use to optimize their messaging. Sales reps get insights that they can use to improve their objection-handling tactics.

Loss 617

Loss Win Advantage Advantage 617

Zoominfo

MARCH 26, 2025

Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. Define and Validate Your Total Addressable Market (TAM) How well do you really know your customers? But moving from inspiration to action is easier said than done.

Marketing 130

Marketing Marketing Profiling Intelligence 130

CIO

FEBRUARY 20, 2025

This analysis requires a precise examination of the existing workforce, including factors such as age structure, qualifications and turnover rates. Changes in the labor market. A thorough understanding of market conditions is crucial to attracting and retaining talented employees. Which current trends are relevant?

Human Resources 316

Human Resources Copywrite Predictive Analytics Algorithm 316

Zoominfo

JANUARY 24, 2025

Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities. Efficiency Improvements: Automate manual data analysis, freeing teams to focus on selling. This comparative analysis aids in replicating effective strategies across the sales organization.

Sales 246

Sales Benchmarking Analysis Intelligence 246

CIO

JUNE 7, 2022

It comprises the processes, tools and techniques of data analysis and management, including the collection, organization, and storage of data. The chief aim of data analytics is to apply statistical analysis and technologies on data to find trends and solve problems. It is frequently used for risk analysis.

Management 508

Management Predictive Analytics Data Mining Data Analysis 508

CIO

NOVEMBER 14, 2022

Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help. They generally leverage simple statistical and analytical tools, but Power notes that some OLAP systems that allow complex analysis of data may be classified as hybrid DSS systems. Sensitivity analysis models.

Data Mining 542

Data Mining Business Analysis Knowledge 542

CIO

JANUARY 8, 2025

Vendors in their rush to put it in the market might not have time to deal with all the technical issues. So it is prudent to wait until sufficient performance feedback is received from the market, before implementing them.

Innovation 418

Innovation Capital Benchmarking Technology 418

CIO

AUGUST 21, 2024

AI enables ECM solutions to unlock valuable information from unstructured data and maximize the value of their content,” says Ericka Morimoto, Product Marketing Manager, of Hyland , an intelligent content solution provider. It can perform data extraction, sentiment analysis, and language detection, as well as document classification.

Gaming 503

Gaming Management Algorithm Analysis 503

CIO

FEBRUARY 10, 2023

Predictive analytics has captured the support of wide range of organizations, with a global market size of $12.49 The report projects the market will reach $38 billion by 2028, growing at a compound annual growth rate (CAGR) of about 20.4% Forecast financial market trends. from 2022 to 2028.

Predictive Analytics 545

Predictive Analytics Hospitals Algorithm Pharmaceutical 545

CIO

MAY 20, 2024

Prasad, other tech execs, IT researchers, and market reports cite multiple areas of increasing IT involvement in cybersecurity-related projects. Phillips says such efforts are critical for building trust among partners, especially as his company looks to grow and expand into international markets.

IT 533

IT Data Analysis Security Security 533

CIO

NOVEMBER 19, 2024

You pull an open-source large language model (LLM) to train on your corporate data so that the marketing team can build better assets, and the customer service team can provide customer-facing chatbots. Imagine that you’re a data engineer. The data is spread out across your different storage systems, and you don’t know what is where.

Management 435

Management Innovation Security Security 435