Smart Data Collective

FEBRUARY 25, 2021

Any formulation of digital marketing strategy involves four steps, which are: Market Research. Carry out thorough market research, examining your target customers, competitors, and preferences of your target audience. Gather data as much as possible and derive insights from the data.

Startups 316

Startups Marketing Marketing Algorithm 316

Alpha Sense BI

MAY 10, 2023

This is especially true of the market research and intelligence industry, where a number of companies across sectors are wielding GenAI for similar purposes. But even more promising is this technology’s capability to help companies develop growth opportunities in new markets, overlooked consumers, and aiding in strategy building.

Marketing Research 94

Marketing Research Market Research Research Marketing 94

SpyFu

FEBRUARY 10, 2021

Competitive analysis is how we find these opportunities, plan our content strategy, and capitalize on our competition’s weaknesses. Competitive analysis is not easy. It takes time, patience, and practice—three elements that can be luxuries for many busy marketers. Sun Tzu once said, “ In the middle of chaos lies opportunity.”

Analysis 116

Analysis Competitive Brainstorming Research 116

ArchIntel

MARCH 17, 2021

By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research. The research and analysis he has done have helped top management make informed business decisions, he added.

Competitive Intelligence 80

Competitive Intelligence Profiling Competitive Intelligence 80

Netbasequid

APRIL 12, 2023

A competitive analysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats. What is a Competitive Analysis? Competitive analysis helps you maintain a competitive footing by deeply understanding a competing brand.

Analysis 111

Analysis Competitive Competitive Intelligence Competitive Landscape 111

Netbasequid

MARCH 25, 2021

There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and market research, which captures real-time industry intel from different, but equally powerful sources, including news media.

Marketing Research 80

Marketing Research Market Research Research Marketing 80

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it. sales, product development team, marketing team).

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Netbasequid

APRIL 16, 2021

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

Analysis 98

Analysis Marketing Marketing Win 98

Alpha Sense BI

DECEMBER 13, 2022

In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where market analysis tools come in.

Analysis 97

Analysis Marketing Marketing Primary Research 97

mention

OCTOBER 17, 2024

This is when a Facebook user refers to your business in a post on their profile, in a group, or on a page. A key part of Facebook monitoring is sentiment analysis, which determines whether brand mentions are ‘positive’, ‘neutral’, or ‘negative’. These user interactions reveal a great deal of information about your target audience.

Profiling 147

Profiling Management Marketing Marketing 147

ATTEST

OCTOBER 19, 2022

You’re doing your own market research. Launch your next product with a data-driven strategy Attest’s market research platform comes complete with a team of insights professionals who will help your team get real results from your survey data. Because you only get to spend every dollar once, right?

Marketing Research 52

Marketing Research Market Research Data Analysis Research 52

ATTEST

MARCH 27, 2023

Market research companies in the UK can help you make strategic business decisions with consumer insights. These market research agencies use quantitative and qualitative research methods to help you assess the competition, buyers’ pain points, and motivations. Company Location No. Company Location No.

Marketing Research 52

Marketing Research Market Research Research Analysis 52

ArchIntel

MARCH 24, 2021

These are the profiles of some of those executives. Executive Profile: Mellie Chow, Executive Director – Competitive Intelligence and Strategy at Comcast. Susan Addis Sr Market Research Mngr AT&T. Executive Profile: Susan Addis, Senior Market Research and Analysis Manager at AT&T.

Competitive Intelligence 104

Competitive Intelligence Profiling Marketing Research Market Research 104

ATTEST

OCTOBER 8, 2024

Now is the moment for consumer packaged goods (CPG) companies to sharpen their competitive edge, and double down on actionable market research. The best way to get that is through partnering with expert market research companies, who either help you do it in-house, or do all the heavy lifting. Here you go.

Marketing Research 52

Marketing Research Market Research Research Predictive Analytics 52

Alpha Sense BI

AUGUST 6, 2024

Comprehensive market research is therefore essential to delivering the best outcomes for clients and ensuring consultants’ success. However, conducting market research is still by and large an inefficient, manual process for many consulting professionals.

Marketing Research 52

Marketing Research Market Research Research Marketing 52

ArchIntel

JUNE 2, 2021

As each company makes a dash to develop a better cure, their competitive intelligence professionals are seen to be just as busy divining insights that will put clarity in an uncertain market. Executive Profile: Margaret Hansen-Jain, Director of Business Insights at Bayer Pharmaceuticals. These are some of the U.S.

Pharmaceutical 104

Pharmaceutical Competitive Competitive Intelligence Profiling 104

ArchIntel

JANUARY 6, 2021

Here are the profiles of CI executives from some of the biggest businesses in the telecom industry. Angelique Sabin Marketing Strategy Head T-Mobile. Executive Profile: Angelique Sabin, Integrated Marketing Strategy and Planning Director at T-Mobile. Brittney Marchiando Lead Market Research Mngr AT & T.

Competitive Intelligence 104

Competitive Intelligence Profiling Finance Marketing Research 104

ArchIntel

APRIL 7, 2021

Here are the profiles of some of them. Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority. Trista Ristvedt is the senior program manager of competitive analysis at the Tennessee Valley Authority , a federally owned corporation in the U.S.

Competitive Intelligence 104

Competitive Intelligence Profiling Briefing Competitive 104

SpyFu

APRIL 5, 2024

The right software can make competitor analysis more informed, accurate, and efficient. Why Competitor Analysis Matters In today's fast-paced digital landscape, businesses can't afford to operate in a vacuum. But manually tracking their every move is time-consuming and inefficient.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

ArchIntel

FEBRUARY 17, 2021

These are the profiles of some of them. Executive Profile: Dave Smith, Vice President of Competitive Intelligence at Martin Marietta. According to his LinkedIn profile, Smith develops systems to facilitate the flow of market knowledge and trends between the business and its corporate stakeholders.

Competitive Intelligence 104

Competitive Intelligence Profiling Marketing Research Market Research 104

ArchIntel

MARCH 17, 2021

These are the profiles of some of them. Executive Profile: Arnold DuBell, Associate Competitive and Strategic Intelligence Director at Novartis. Prior to working at Novartis, he spent 12 years at Kantar Health , a life sciences company headquartered in New York, according to his LinkedIn profile.

Pharmaceutical 104

Pharmaceutical Competitive Competitive Intelligence Profiling 104

Alpha Sense BI

MAY 2, 2024

To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research. But slow manual market research processes will hinder your ability to make timely decisions and, ultimately, prevent you from staying ahead of the industry and your competition.

Marketing Research 52

Marketing Research Market Research Retail Research 52

mention

DECEMBER 15, 2023

Customer personas are comprehensive profiles that give you a clear understanding of who your ideal customer is. These profiles go beyond demographics to offer insight into the needs, motivations, aspirations, and pain points of your ideal customers. And this is where the need for customer personas arises.

Marketing 173

Marketing Marketing Profiling Research 173

ArchIntel

JANUARY 13, 2021

Executive Profile: Stefanie Kowitt, Capture Excellence and CI Team Lead at Lockheed Martin. Kowitt is a 20-year industry veteran whose career is focused on providing market research , competitive intelligence , data analysis , strategic planning and program management for companies that work on Department of Defense programs.

Competitive Intelligence 104

Competitive Intelligence Pharmaceutical Profiling Briefing 104

Zoominfo

AUGUST 2, 2022

Built on a secure and expansive data foundation, ZoomInfo makes it easier than ever to find new customers and grow existing business, with specialized products and flexible pricing plans for users in sales, marketing , and revenue operations. ZoomInfo’s platform tracks 1.5

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Zoominfo

SEPTEMBER 5, 2018

Businesses are catching on to the importance of market intelligence. In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). What is market intelligence? Is market intelligence the same thing as market research?

Market Intelligence 140

Market Intelligence Intelligence Intelligence Marketing 140

mention

JULY 5, 2024

You can gather competitor intelligence from numerous places like: Their website Industry news sources Their products Their job postings Social media Source With social media, you can monitor your competitors’ social profiles to see how they interact with their audiences and what feedback they’re getting. Here are several of them.

Competitive Intelligence 140

Competitive Intelligence Competitive Intelligence Intelligence 140

ATTEST

NOVEMBER 15, 2022

There are many market research companies out there, but sometimes you just want to work with someone who’s close to home or simply knows the area in which you’re looking to expand. From online surveys to consultancy services, these firms are fifteen different top market research companies for you to pick from.

Marketing Research 52

Marketing Research Market Research Research Marketing 52

Alpha Sense BI

JUNE 23, 2023

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

Marketing Research 52

Marketing Research Market Research Research Marketing 52

ATTEST

FEBRUARY 24, 2023

That’s why you need a consumer insights company that specializes in offering data-driven market research findings. A consumer insights company or platform uses qualitative and quantitative research methods to capture and analyze customer data relevant to your brand.

Profiling 52

Profiling Benchmarking Marketing Research Market Research 52

Zoominfo

APRIL 9, 2024

What results to expect: This step enables a clear picture of the market opportunity available to your business that’ll guide what data you’ll clean. How to do it: Conduct market research and data analysis to estimate the number of business professionals and entities that fit the criteria for your offerings.

Profiling 130

Profiling Loss Sales Competitor Analysis 130

ArchIntel

FEBRUARY 3, 2021

These are the profiles of some of them. Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient. According to her LinkedIn profile, she led the development of a web-based system designed to track and report competitive data , market trends and sales forecasts.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

JANUARY 27, 2021

Here are the profiles of some of those executives. Executive Profile: Jay Devassy, Director of Global Strategy and Insights at Dematic. The role puts Devassy in charge of executing Dematic’s organic growth strategy, which includes strategic planning processes like go-to-market plans, portfolio analysis and capital allocation.

Competitive 104

Competitive Profiling Competitive Intelligence Retail 104

ATTEST

MARCH 20, 2023

Market research companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Market research also helps you create a marketing strategy and improve user experience with actionable insights into your target market. Company Best for No.

Marketing Research 52

Marketing Research Market Research Research Marketing 52

Aqute Intelligence

APRIL 13, 2023

A good competitor research project will use many sources to collect as much information as possible about the target competitor. Almost every competitor analysis relies on all of the sources below to some extent. Sometimes, competitor analysis does mean making such half-guesses, which may be informed by information from other sources.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Owler

JANUARY 27, 2022

Why Great Market Research Tools Are Important A successful marketing strategy is made possible by understanding your potential customers, what they’re talking about, and how your products will benefit them. Understanding your potential customers is key to a successful marketing strategy. Google Keyword. Social Mention.

Marketing Research 52

Marketing Research Market Research Advantage Advantage 52

Zoominfo

OCTOBER 5, 2021

Examples include: Customer Relationship Management (CRM) Data: Leverage information in your internal customer or contact database , which pulls data from various marketing channels, such as email subscriptions or landing page signups. Is Market Intelligence The Same Thing As Market Research? What do they do differently?

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130