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How to Conduct A Thematic Analysis

Netbasequid

And that’s where thematic analysis comes in! As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? How to conduct a thematic analysis. What is Thematic Analysis?

Analysis 105
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Women Leaders in the Consumer & Market Intelligence Space

Netbasequid

To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and market intelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/market intelligence ‘go to’ story you share?

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Fitzco Uncovers Opportunities with Consumer and Market Intelligence

Netbasequid

Who is the audience for your analysis and what seems to resonate the most with them? We have clients spanning healthcare, QSR, CPG, travel – and the list goes on. And for them, the consumer journey is an eye opener, as we do a lot of audience analysis. And we talked about those during our recent interview. It’s twofold.

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The Ultimate List of B2B Marketing Tools

Zoominfo

The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Traveling marketers can even tap into the Salesforce mobile app to manage leads on the fly. Market Intelligence.

Marketing 178
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Market Intelligence for Emerging Markets

Fuld

Why is market intelligence important? Market intelligence is important for any company – whether that company is seeking growth or just working to maintain share. Markets are dynamic and any number of asymmetric and unknown forces can be at play. Some of the most common questions we hear from clients.

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NetBase Quid Announces Zapier Integration and 3,000+ Apps!

Netbasequid

Brands have exceedingly vast quantities of consumer and market intelligence at their disposal these days. Actionable data analysis needs to happen rapidly, and this means disparate systems must talk to each other – and the resulting analyses must happen with an immediacy approaching real-time. Zapier Connector in Action.

Travel 98
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Brands Use Consumer Intelligence to Inform Early Black Friday Sales

Netbasequid

Social and News Media Analysis of Early Offers. People anticipate more time spent travelling and being around loved ones this holiday season: View this post on Instagram. And that is a big Black Friday draw as well – travel deals. View this post on Instagram. A post shared by Serena Rios McRae | Tucson Art (@cactuscloudsart).