This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
And that’s where thematic analysis comes in! As such, brands need tools capable of collecting data and uncovering the patterns that inform marketintelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? How to conduct a thematic analysis. What is Thematic Analysis?
Both consumer intelligence and marketintelligence offer a definite edge. Getting the edge with emerging market insights. Between 2018 and 2020, marketers’ adoption of the tech jumped from 29% to 84%. Are they anxious to get out and travel, or are they content to lie low and save their money?
To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and marketintelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/marketintelligence ‘go to’ story you share?
Who is the audience for your analysis and what seems to resonate the most with them? We have clients spanning healthcare, QSR, CPG, travel – and the list goes on. And for them, the consumer journey is an eye opener, as we do a lot of audience analysis. And we talked about those during our recent interview. It’s twofold.
Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.
Why is marketintelligence important? Marketintelligence is important for any company – whether that company is seeking growth or just working to maintain share. Markets are dynamic and any number of asymmetric and unknown forces can be at play. Some of the most common questions we hear from clients.
Brands have exceedingly vast quantities of consumer and marketintelligence at their disposal these days. Actionable data analysis needs to happen rapidly, and this means disparate systems must talk to each other – and the resulting analyses must happen with an immediacy approaching real-time. Zapier Connector in Action.
Social and News Media Analysis of Early Offers. People anticipate more time spent travelling and being around loved ones this holiday season: View this post on Instagram. And that is a big Black Friday draw as well – travel deals. View this post on Instagram. A post shared by Serena Rios McRae | Tucson Art (@cactuscloudsart).
Over the Christmas period, the much-beloved brand dented its reputation with travelers when – due to an outdated scheduling system – it grounded all of its planes, leaving thousands stranded and missing their holidays. And it’s a bond that holds even when others are slamming an airline for an “unacceptable” “travel fiasco.”.
And here are a few tech-related marketintelligence statistics that are driving momentum these days: The 5G IoT market stood at $398M in 2019 and is expected to approach $8B by 2026, representing an eye-watering CAGR of 53.3%. Mixing things up by going virtual. Digital solutions for our new normal. CES – Something Different.
Consumer and marketintelligence pulls back the curtain to reveal insight informing these major moves. With a little bit of advanced artificial intelligence magic to pinpoint emerging market insights , of course! Using marketintelligence , we’ve searched tech gadgets to see what’s currently trending.
Thanks to technological advances in the field, market entry research can now be done more quickly, inexpensively, and accurately. NetBase Quid® is a prime example of how far the field has come with AI-backed consumer and market data collection, analysis, and sharing. An exploration of art production patents. Cultural norms.
Use competitive intelligence to discover your direct competitors, what they are offering to the target market, and easiest points of entry i.e. gaps that need filling – like maybe helping travelers make the most of their credit card miles: Through social listening , you will see what matters to your target consumer.
What are consumers interested in worldwide – and how are marketers aggregating, analyzing and taking action around these interests? Our Global Consumer Insight Analytics Report shares best practices and challenges from leading consumer and marketingintelligence professionals located around the world.
It’s not a simple thing to understand consumer and market sentiment toward a company or specific brand, so it makes sense that so many leaders in various industries seek out AI-powered data analysis to keep their efforts aligned with their markets. An Employee Review Data Analysis in Action.
The commercial side is seen to bounce back slower due to the pandemic’s impact on air travel. His list of specialties includes product marketing, preliminary design, systems engineering, technology strategies and competitive analysis. In 2020, only 723 aircraft were delivered, a 42 percent decline from 2019 and 55.3
Social media intelligence is very different from other marketingintelligence. Here are some stats to keep top of mind that lend to the importance of capturing accurate social media intelligence: In 2021, there were 66 billion people using social media, an increase of 13.13% year-over-year from 3.69 billion in 2020.
Diversity is a part of the larger marketing conversation no matter the industry. Using marketintelligence we can explore diversity as a topic to illustrate how far-reaching it is. Marketintelligence opens the door to a million and one conversations happening in the U.S. Can we expect the same in 2021?
It’s predicted that Gen-Z, in particular, will continue to be the most avid consumers of leisure spending, including traveling, dining out, etc. This is where market and consumer intelligence can be your advocate and ally. And this includes fashion, which is in the top three categories they choose to splurge on.
Unfortunately, many tools overcomplicate things to make their services seem more essential, and with consumer and marketintelligence capabilities are constantly evolving, many brands are overwhelmed. What Is Social Campaign Analysis? What Is Social Sentiment Analysis? What Is Audience Analysis?
Sentiment Analysis. For example, the ability to use customer research to monitor people as they travel your purchase path is incredibly helpful when it comes to creating that next marketing campaign. Sentiment Analysis. And to do so, there are many incredible and varied sources of insight. Voice of the Customer (VoC).
New Jersey, NJ — ( SBWIRE ) — 09/30/2022 — Whole Life Insurance Market – Global Outlook and Forecast 2021-2027 is latest research study released by HTF MI evaluating the market risk side analysis, highlighting opportunities and leveraged with strategic and tactical decision-making support.
Executive Profile: Richard Peña, Competitive Intelligence Manager, UPS. Richard Peña is a competitive and marketintelligence manager at UPS Healthcare and Life Sciences, working out of the New York City Metropolitan Area. Beasley has traveled to and executed business on four continents in 14 countries in 2 different industries.
Kimberlee Luce has more than 20 years of experience in business research and consulting and has a unique blend of expertise rooted in opportunity analysis, competitor strategy and building effective distribution models in highly fragmented markets. Why is marketintelligence important?
To take a closer look at this exponent ial growth , understand factors driving news & social media coverage and the participants in audio-chat industry landscape, NetBase Quid carried out a robust market research analysis. . Market Landscape Heatmap . Colored by cluster.) .
NetBase Quid is always evolving and improving as new tech is available, and as artificial intelligence continues to improve. This means better, and more accurate results for your consumer and marketintelligence endeavors, including these expanded datasets. billion by the end of 2021, an increase of 10.1% since 2020.
We see how far her post has traveled, and who reposted it, along with their follower count. Below, we’ve added a personal narrative theme to our TikTok music and trends analysis. Using social media listening we can see the power of an influencer in action! Getting Personal with TikTokers. Clicking on a narrative shows related posts.
Here we placed Nespresso alongside two of their competitors, Keurig and Breville , in a crosstab analysis to see how things measure up across a few of today’s most important social metrics. Users talking about flavored vodka are showing interest in movies, fashion, gaming and travel, to name a few.
This market study presents basic data and true figures about the market giving a deep analysis of this market based on market trends, market drivers, constraints and its future prospects. Chapter 11 Business / Industry Chain (Value & Supply Chain Analysis). Chapter 12 Conclusions & Appendix.
New Jersey, NJ — ( SBWIRE ) — 08/19/2022 — Whole Life Insurance Market – Global Outlook and Forecast 2021-2027 is latest research study released by HTF MI evaluating the market risk side analysis, highlighting opportunities and leveraged with strategic and tactical decision-making support.
New Jersey, NJ — ( SBWIRE ) — 06/21/2022 — Global Permanent Life Insurance Market Status, Trends and COVID-19 Impact Report 2021 is latest research study released by HTF MI evaluating the market risk side analysis, highlighting opportunities and leveraged with strategic and tactical decision-making support.
Geopolitical risks, rising inflation, higher interest rates, and economic uncertainty have been and still are creating new challenges for private markets across the globe. compared to the entire deals of 2021, according to S&P Global MarketIntelligence. . Entertainment, Travel & Tourism.
For patients with budget or geographic constraints who couldn’t travel to a medical office, telemedicine provided a way for them to still receive the care and attention they needed. Its initial widespread adoption underscored its convenience and utility, even in a post-pandemic world. Start your free trial today.
As the name suggests, the competitive index measures a brand’s competitiveness in the market. It supplements brand health analysis. Traditionally, these criteria would have been compiled on a spreadsheet and a nice table drawn as a template for regular analysis. Continuous ranking and monitoring in risk analysis.
Paige and Matt have unique insights about the landscape and the role that research and analysis should play in shaping a companies’ brand purpose, ESG corporate narrative, and related campaign strategy and development. Our two-part interview series explores the challenges companies face and how AI-enabled analytics enhance ESG communications.
The Association of American Railroads’ analysis of federal data finds that if 25% of the truck traffic traveling at least 750 miles went by rail instead, annual GHG emissions would fall by approximately 13.6 According to data from the Environmental Protection Agency, freight railroads account for a mere 0.5% of total U.S. million tons.
Add to that the high speed at which news travels across various channels, making it almost impossible to manage a crisis today. NetBase Quid is great for consumer and marketintelligence gathering. Other features include AI-based sentiment analysis , customizable reporting, and exportable reports. NetBase Quid.
The investment firm said that an analysis of ‘the distortive impact’ of the pandemic on demand for iPads showed that of a total of 154 million devices sold between 2020 and H1 2022, about 41.8 Journalist. million were “excess,” in part resulting from new demand and customers replacing their iPads quicker to support study and remote work.”.
. Choosing the right sentiment analysis tools to handle your unstructured data is supremely important. Besides the ability to parse voluminous datasets down to a granular level, your sentiment analysis tools must be accurate. In this post, we’ll explore why sentiment analysis tools matter in 2021 – and beyond.
The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Travelingmarketers can even tap into the Salesforce mobile app to manage leads on the fly. MarketIntelligence.
The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Travelingmarketers can even tap into the Salesforce mobile app to manage leads on the fly.
There are many ways that image recognition online tools can advance your consumer and marketintelligence efforts. And since many photos capture logos that aren’t explicitly mentioned in the post’s text, adding image recognition online tools to your social listening efforts will only increase the precision of your brand analysis.
Our team and conference attendees were joined by an amazing lineup of industry experts and thought leaders covering the ever-changing world of social media analytics and marketintelligence. It was a continuous intelligence extravaganza of sorts! She shared insight around the future of travel in 2022 and beyond.
Texas Pacific Group (TPG) Based in Fort Worth, Texas, TPG manages investment funds in growth capital, venture capital, public equity, and debt investments across a range of industries including consumer/retail, media and telecommunications, industrials, technology, travel, leisure, and health care.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content