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Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
With advanced technologies like AI transforming the business landscape, IT organizations are struggling to find the right talent to keep pace. As the pace of technological advancement accelerates, its becoming increasingly clear that solutions must balance immediate needs with long-term workforce transformation.
This stark reality underscores a critical challenge facing CIOs: building and maintaining a technology portfolio that’s not just cutting-edge but also delivers tangible value. Enter the Technology Investment Matrix — a holistic approach that spans four key phases: exploration, exploitation, evolution, and elimination.
Imagine navigating a rapidly changing landscape, where technology seems to evolve at the speed of light and the pressure to keep up is relentless — this is the reality for today’s CIO. Future proofing technology investments has become a critical imperative for organizations seeking to maintain their competitive edge.
But through a systematic analysis of the AI capabilities that are actually available today – as opposed to features that vendors have promised or theorized but not yet implemented – it’s possible to gain an accurate assessment of the extent of AI’s impact on the cybersecurity space. (To What’s the value of AI in cybersecurity tools?
These opportunities fall under the umbrella category of climate technology and involve full-time careers, part-time jobs, and volunteer opportunities. She works with commercially focused companies developing technologies to support and boost projects and products that impact multiple sectors within greentech. In the U.S.,
Unlike siloed or shallow automation efforts, deep automation architects a perspective that integrates customer experiences, value streams, human-machine collaboration, and synergistic technologies to create intelligent, self-adjusting businesses. It emphasizes end-to-end integration, intelligent design, and continuous learning.
More organizations than ever have adopted some sort of enterprise architecture framework, which provides important rules and structure that connect technology and the business. Change with the times Businesses aren’t static and technology continues to move forward, so EA frameworks can’t remain the same over time.
The strategy unfolded through careful planning, leveraging technology to enhance the taxpayer experience and ensuring robust cybersecurity measures. Many organizations face challenges with outdated applications that are expensive to maintain, lack flexibility, pose security threats, and hinder the adoption of modern technologies.
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
As Robert Blumofe, chief technology officer at Akamai Technologies, told The Wall Street Journal recently, “The goal is not to solve the business problem. These technologies often do not undergo a complete vetting process, are not inventoried, and stay under the radar. The goal is to adopt AI.”
Deals are developing beyond core business growth, encompassing new digital opportunities and emerging technologies as drivers of strategic acceleration. Specifically: Scenario-based planning : Digital investments always involve disciplined analysis of the options. What technology would amplify or leverage differentiation?
Putting hardware, software, and network technology at the edge, where data originates, can speed responsiveness, enable compute-hungry AI processing, and greatly improve both employee and customer experience. Successful edge implementations depend on multiple factors, including team building, technology choices, and partner selection.
Attempting to grow your business without marketintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of marketintelligence. What is marketintelligence?
Users can run the right go-to-market strategies , with the right prospects, at the moment those prospects are ready to act. RollWorks’ functionality supports various marketing initiatives, including display and social advertising, and triggered emails to create a cohesive revenue-generating strategy.
Given such a heightened threat, tools, technologies, and IT organizations have evolved accordingly. Modern SOCs are equipped with advanced tools and technologies such as security information and event management (SIEM) systems, threat intelligence platforms, and automated response solutions. Contact us today to learn more.
Rather, they rely on ad hoc inputs such as IT audits, pentest results, one-time security assessments, risk register analysis, and a general understanding of their program. people, processes, and technology). Learn more about IDC’s research for technology leaders. This can be achieved using the methods described below.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Developing a balanced technical debt approach Technical debt often stems from the costs of running and maintaining legacy technology services, especially older applications. As part of these pilots, technology leaders must assess how the production rollouts might be impacted by technical debt and triage the remediation.
The global professional services market is expected to grow from $5028. The market is expected to reach $7063. — Research And Markets. Crowe is currently recruiting a marketintelligence manager to serve as an integral part of the company’s marketintelligence team headquartered in Grand Rapids, Michigan.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.
Technology : Sales and marketingintelligence platforms and customer relationship management systems. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. Market Expansion. Offer Expansion.
We’ve never had a technology touch everyone so rapidly.” Given how we think the market will develop, generative AI will get embedded into every application we use,” says Nick Patience, research director specializing in AI at S&P Global MarketIntelligence. billion this year to $36 billion by 2028.
To do that requires a workload analysis to determine how the features and functionality of each product align with workload requirements. While VMware is the dominant hypervisor in the market and thus compatible with the widest range of workloads, plenty of workloads work with the other hypervisors.
We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform marketintelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of marketintelligence.
Electric vehicles aren’t just a curiosity anymore but a growing juggernaut that’s eating up market share within the larger automotive market. It’s an exciting space to watch for sure, and here we’ll look at using marketintelligence for tracking and predicting the future of EV. The EV Market Today.
Advances in artificial intelligence have made processing images and video scalable far beyond human capabilities. Image analysis software employs machine learning to deconstruct images and return data about everything contained therein. Brands aren’t taking this technology lying down, though. What is Image Analysis Software?
Luckily, todays top marketers are able to assemble a much more accurate view of their customers and prospects by relying on Go-to-MarketIntelligence , which fuses high-quality B2B data, real-time buying signals, and AI-fueled insights. Were they adopting new technologies? Were they consuming specific types of content?
Winning significant market share in any category is tricky, as consumer desires can shift pretty quickly – and only the nimblest of brands are able to keep pace. They do this by monitoring trends using the latest technological advances to extract actionable intel that supports a number of key tactics, one being influencer analysis.
Amazon is the world's top-selling e-commerce site offering a wide and dynamic selection of smart watches, which is actually a comprehensive marketplace for wearable technology. Date-stamped entries enable rich temporal analysis. The benefits of this web scraping system go far beyond simple data collection.
It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. And to do this, both incorporate big data technologies. What is Market Research?
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. A competitive analysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats.
Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall marketintelligence. For brands wanting to take competitive intelligence seriously, we’ll talk here about how to do a competitor analysis the right way.
Conducting a marketanalysis may sound like an uphill task, and it can be, but the process is too important to be ignored. So, we have created a marketanalysis template to guide you through the process and make it easier to perform regularly. What is a MarketAnalysis? Challenges 1.
Investment banking has always relied on data, analysis, and deep industry expertise. Generative AI is emerging as a critical tool , streamlining deal-making, automating risk assessments, and enhancing marketintelligence. Bain estimates that genAI-driven due diligence can condense a weeks worth of analysis into a single day.
In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where marketanalysis tools come in.
SalesIntel SalesIntel is a go-to-marketintelligence platform designed to help marketing, sales, and revenue operations teams increase pipeline efficiency. Lead411 Lead411 offers a database of over 450 million contacts across 20 million companies worldwide.
Learn how to mind the other’s business like a pro with this detailed guide to competitive analysis. What is a Competitive Analysis? Competitive analysis is the comprehensive study of a competing brand to maintain a competitive footing. Consider the search engine market. Is it easy for them to switch to a better provider?
Laurie Young , director of Competitive Intelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitive intelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.
Embracing the Future of MarketIntelligence The landscape of marketintelligence has undergone a significant transformation in recent years, propelled by advancements in technology and the rising demand for actionable insights.
Competitor analysis is a methodical examination of your category to see where your company stands. It involves a deep exploration of businesses operating in the same market segment, with the intention of maintaining or acquiring more market share. The Steps: How to Do a Competitor Analysis . Let’s dive in!
Others are more focused on serving marketing teams, offering many common integrations to ad platforms out of the box. Others aim simply to manage the collection and integration of data, leaving the analysis and presentation work to other tools that specialize in data science and statistics.
The future is offloading mundane, repetitive, and predictable tasks onto technology and prioritizing our time on high-value strategic and creative exercises — and that future is here. Today, we’re excited to announce the first of many launches powered by this technology : Smart Summaries for earnings. What does this mean in practice?
However, with the right text analysis software, your brand will have the key to unlock consumer wants, desires, needs and feelings. And if you’re not sure what text analysis software is, hang on as we will define it and focus on these major points: What text analysis software is and why your company should care about it.
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