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Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. Contact us today to learn more.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.
In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where marketanalysis tools come in.
Four of the top 7 competitive intelligence blogs were written in 2009. 2 were competitive intelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. As a primaryresearcher, I look for ways to motivate people to share.
Artificial intelligence (AI) has empowered the way professionals conduct primary investment research and access to expert insights from subject matter experts. AlphaSense, a leading marketintelligence and search platform, provides streamlined and quality expert insights for business professionals across various industries.
In more detail, this means that marketresearch is guided by a specific research problem rather than simply going out to understand the market. And its steps include the collection, analysis, and interpretation of market data. Primary vs. secondary research. Focus groups.
AlphaSense is a leading marketintelligence platform that combines a diverse content universe with artificial intelligence (AI) power and easy scheduling capabilities with quality experts to maximize your return on investment (ROI).
Leveraging Expert Insights on healthcare trends allows researchers to understand how new developments impact the life sciences landscape at a deeper level and make well-informed investment decisions.
Competitive Analysis. A competitive analysis offers you intel on who your competitors are, and what their consumers have to say. A competitive analysis offers you intel on who your competitors are, and what their consumers have to say. Brand Loyalty Analysis. And the best part is primaryresearch results are conclusive.
Product Innovation Research: What are the unmet needs in the marketplace? Innovation is born of raw consumer insight combined with keen market understanding, and it hinges on real-time AI-driven analysis that offers analyses that one is comfortable betting the business on. PrimaryResearch Options. Is it the cost?
To capitalize on strategic growth, pharma organizations and investors need to stay up to date on the market-moving trends, shifts, and developments that are shaping the industry landscape. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced marketintelligence platforms.
AlphaSense, a leading artificial intelligence (AI)-based marketintelligence platform , empowers major financial and corporate firms to conduct powerful marketresearch with AI search technology, premium content sets, and critical insights to drive organizational growth. Start your free trial today.
Reactive practices : Over half of respondents wish their marketintelligence process was more proactive. The star of AlphaSense’s Broker Research for 2022 was undoubtedly Goldman Sachs, whose aftermarket research reports are now exclusively available to AlphaSense customers. More Dashboard Customization .
Combine Content with AI AlphaSense is a marketintelligence platform that stands out from all the rest, both due to its extensive universe of content and its advanced AI search technology. Sentiment analysis can read between the lines in nuanced ways that humans often cannot do on their own.
May-Yee Ng is a 16-year executive at Chevron, currently serving as the American multinational energy corporation ’s general manager of competitive intelligence. Blake Reuter Market Intel Manager GE Capital Americas. Executive Profile: Blaker Reuter, MarketIntelligence and Strategic Planning Manager at GE Capital.
Expert networks are a critical tool for marketintelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. In comparison to the variable cost models of traditional expert networks, our Expert Call Services allow users to save up to 70% in primaryresearch costs.
To stay ahead of new trends, identify risks and opportunities, and gain competitive advantages, you need the ability to conduct deeper marketanalysis that goes beyond simply consuming information but that helps you make smarter decisions and build better strategies. And yet, not all marketanalysis is created equal.
This requires that organizations make decisions that are informed by secondary data, and targeted primaryresearch. When everyone uses the same data, the competition is between who has the better analysis tools. The real game-changer is an information advantage, and that comes from getting information the competition can’t get.
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However, there are many research tools available that can help investors overcome option paralysis and make faster, more confident decisions. AlphaSense is a leading AI-based marketintelligence platform that provides investment research through Expert Insights alongside an extensive universe of private, public, and premium content.
Other marketintelligence platforms operate on a variable cost model, where costs depend on the perceived quality of experts (ie. Plus with lower cost per one-on-one call, Expert Insights is the ultimate primaryresearch package to optimize your research budget and maximize your ROI.
The webinar focused on the evolving nature of competitive marketintelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.
When you have an angle to attack your research problem, you know the kind of secondary research data that you need. There are various credible places to look for it – and if it can be found, it can likely be scraped and uploaded for analysis. Advantages of Secondary MarketResearch. These include: 1.
Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! As a consumer and marketintelligence provider, we have seen enough of the constant change in the marketplace to know that marketresearch should be an ongoing activity for all businesses.
Leveraging firsthand perspectives from first-hand, company or industry operators can radically transform your marketresearch from reactive to proactive. The Current State of Expert Calls Traditionally, investment analysts dedicated significant time and resources to conducting expert calls for primaryresearch.
In our experience, effective competitive intelligence integrates information from both primaryresearch and secondary monitoring. The secondary monitoring provides a comprehensive overview of the market and competitive landscape. What type of information is available from primaryresearch and secondary monitoring?
That is why it is crucial to have a marketintelligence platform that aggregates ESG content into one place so you can efficiently perform your research and benchmarking. However, without an AI-based marketintelligence platform, trying to find goals on peer websites can be very time-consuming.
Participating partners will get their own branded, bespoke research delivery platform to help them convert their clients from one-time ad-hoc projects to recurring, subscription-based offerings. . The IntelligenceEdge Partner Programme accords participating marketresearch firms with: 1.
Aniya Zaozerskaya serves as the senior manager for consumer insights at Amazon, a Seattle, Washington-headquartered company focused on e-commerce, digital streaming, artificial intelligence and cloud computing. After two years, he was promoted to associate systems engineer and became marketintelligence manager in 2007.
Artificial intelligence (AI) has empowered the way professionals conduct primary investment research and streamlined access to firsthand perspectives from subject matter experts. We explore the power of AI technology, like that of AlphaSense, in accessing expert insights for primaryresearchers in greater detail below.
Learn about primaryresearch methods to enhance your competitive intelligence capabilities, and the role of AI in research and analysis. Develop strategies to integrate diverse information into actionable intelligence.
Having a dedicated and comprehensive competitor analysis framework is critical, as is the ability to access all the competitive information you need in one place. What is a Competitor Analysis Framework? PEST Analysis – Stands for political, economic, social, and technological analysis.
The nuanced firsthand perspectives provided by industry experts can complement your data-driven research with soft market information and complete your investment process. Supplement with the Expert Transcript Library : Add a layer of primaryresearch to your efforts using our expert transcript library.
That’s why so many leading organizations are relying on AI-based marketresearch tools that help them separate the signal from the noise and extract the most meaningful insights from vast quantities of data. Primaryresearch is also valuable when testing out the feasibility of a new product or when developing a new feature.
AlphaSense is a marketintelligence platform with powerful artificial intelligence (AI) features that enables users to quickly navigate and analyze vast amounts of financial and business information. This integration provides you with the most robust and comprehensive research platform in the world.
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Business information and insights platforms can make competitive intelligenceresearch much easier for you.
AlphaSense, a leading marketintelligence platform, offers exceptional expert call tools under the Expert Insights suite of primaryresearch. Below we delve into the use cases of expert calls across a range of industries and how AlphaSense’s Expert Insights has revolutionized primaryresearch for corporate professionals.
Industry nuances, company culture, leadership styles, competitor interactions—these are facets you can’t necessarily uncover by researching numbers and figures, yet they significantly impact whether or not two companies have the right synergies to succeed. Click “Show History” to expand your view to all snippets related to that KPI over time.
During turbulent times, the advantages of harnessing expert transcripts become even more crucial: Relevant Insights : Expert transcripts provide an up-to-date view of market sentiment, allowing investors to gauge the weight of conversations and make strategy adjustments promptly.
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Conversely, professionals who track various companies’ DEI and environmental, social, and governance ( ESG ) efforts must ensure they have a full 360-degree view in their research. So why should you start tracking rainbow capitalism themes in your competitive analysis and market strategy?
Our COVID-19 Impact Survey has yielded compelling results thus far and we wanted to share some early results in advance of a more detailed analysis and set of observations.
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