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Definition and Examples of Market Intelligence 

Netbasequid

What is market intelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is Market Intelligence? Immediate Market Intelligence Benefits.

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Integrating Market Intelligence into Your Marketing Strategy

SCIP

SCIP Insights Integrating Market Intelligence into Your Marketing Strategy In the modern business landscape, staying ahead of the competition requires more than just a keen understanding of your product or service. It demands a comprehensive grasp of the market dynamics, customer behaviors, and competitive movements.

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Innovation Through Intelligence: Driving Sustainable and Scalable Business Growth

SCIP

SCIP Insights Innovation Through Intelligence: Driving Sustainable and Scalable Business Growth Today, innovation has become the foundation of sustainable growth. However, innovation doesn’t happen in a vacuum—it is fueled by intelligence. This is where intelligence plays a pivotal role.

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Telecommunications Industry Offering Crucial Socioeconomic Services Amid COVID-19 Pandemic

ArchIntel

Susan Addis Sr Market Research Mngr AT&T. Executive Profile: Susan Addis, Senior Market Research and Analysis Manager at AT&T. Susan Addis serves as the senior market research and analysis manager at telecommunications company AT&T. His LinkedIn profile shows that he previously worked at Verizon.

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Porter in action – a classic CI “secret”

Academyci

Otherwise, you might as well be CHATgpt doing “data analysis.” In CI, our unique skill is looking for clues to let us see whats behind moves, to predict the next ones. Without those, we are just as bad as predictive analytics. I demonstarte this at SIR , and at the Competitive Marketing Summit.

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US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Drea took on the role in 2016 and has since led the company’s business transformation using robotic process automation, self-service analytics and data governance. His list of specialties includes product marketing, preliminary design, systems engineering, technology strategies and competitive analysis.

Airline 104
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Competitor Analysis Framework: How-To and Best Practices

Alpha Sense BI

Having a dedicated and comprehensive competitor analysis framework is critical, as is the ability to access all the competitive information you need in one place. What is a Competitor Analysis Framework? PEST Analysis – Stands for political, economic, social, and technological analysis.