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Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitive analysis is one such term.
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the worlds leading tech media, data, and marketing services company. Prior to joining IDC, Mona served as a market insights advisor for the IBM infrastructure team.
In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.
This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.
Looking for a market and competitive intelligence tool to improve competitor tracking, help your business become your industry’s leader and monitor market disruptors? We’ve put together a side-by-side review of three leading market and competitive intelligence tools: Crayon, Knowledge360, and Kompyte Analysis Software.
Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. Define and Validate Your Total Addressable Market (TAM) How well do you really know your customers? But moving from inspiration to action is easier said than done.
The post Building a Winning GovCon Pipeline with MarketIntelligence appeared first on FedSavvy Strategies. DOGE will impact how most U.S. Government agencies look and operate. Who is more or less likely affected? Check out our blog for more.
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion in 2020 to $33.3
Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
But through a systematic analysis of the AI capabilities that are actually available today – as opposed to features that vendors have promised or theorized but not yet implemented – it’s possible to gain an accurate assessment of the extent of AI’s impact on the cybersecurity space. This is available through platforms like Snyk and Veracode.
AlphaSense addresses this head-on with a generative AI suite purpose-built for marketintelligence, integrating the highest-quality data and advanced analytics to ensure you’re equipped with accurate, scalable, and actionable insights. Ready to streamline your market research workflows? Why AlphaSense?
What is marketintelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is MarketIntelligence? Let’s see why that is! What’s a company to do?
Dubbed Cropin Cloud, the suite comes with the ability to ingest and process data, run machine learning models for quick analysis and decision making, and several applications specific to the industry’s needs. The company claims to have deployed such predictive maintenance or analysis across 200 million acres of land globally.
Marketintelligence is critical for businesses trying to stay competitive. Whether you’re conducting competitor analysis, tracking customer behavior, or scanning trends, understanding the right methods is important. Knowing how to collect and analyze data can set you apart.
Government agencies and nonprofits also seek IT talent for environmental data analysis and policy development. Government agencies and nonprofits are looking for data scientists and engineers to help with climate modeling and environmental impact analysis. the worlds leading tech media, data, and marketing services company.
Adaptive: Deep automation can adjust to changing conditions in real time, allowing businesses to pivot quickly in response to market shifts or disruptions. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets.
The global professional services market is expected to grow from $5028. The market is expected to reach $7063. — Research And Markets. Crowe is currently recruiting a marketintelligence manager to serve as an integral part of the company’s marketintelligence team headquartered in Grand Rapids, Michigan.
Quantify ROI: Provide a detailed return on investment (ROI) analysis to gain leadership support. Encourage everyone to keep pace with evolving technologies and help them remain relevant and marketable. the world’s leading tech media, data, and marketing services company. Learn more about IDC’s research for technology leaders.
Staying ahead in a competitive market requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. What is a competitor analysis report?
Enterprise transformation tools like OrbusInfinity, Planview, or LeanIX typically provide functions like decision analysis, presentation, modeling, and collaboration to support EA frameworks. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets.
To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and marketintelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/marketintelligence ‘go to’ story you share?
Take a scientific approach with explicit hypotheses and rigorous analysis to validate potential solutions. Adobe’s transition from packaged software to the Creative Cloud service model is an example of a strategic move to exploit new market opportunities and scale for success with recurrent revenue and a broader user base.
Brands need marketintelligence tools that will inform strategic decision-making across their enterprise. As such, you need marketintelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.
To that end, IT leaders should perform a careful analysis of ROI before, during, and after an edge implementation. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. Learn more about IDC’s research for technology leaders.
Create awareness: Share data-driven analysis with key stakeholders and executives and educate them about the challenge. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets.
We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform marketintelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of marketintelligence.
Consumer marketintelligence keeps your company physically fit and in center view of consumers’ searching eyes. It provides intel on how to connect with your consumers and offers product and marketing ideas based on unfulfilled consumer needs. Why satisfaction is guaranteed when you’re armed with the right intelligence.
On the one hand, the quality of automated analysis is not clearly understood, and on the other, there is a perceived threat of machines making people’s own expertise redundant. Tech and consumer brands may be managing multiple products, distribution channels, promotion campaigns, and marketing channels at any one time.
It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is Market Research? What is Market Research? Why Conduct Market Research?
Conducting a marketanalysis may sound like an uphill task, and it can be, but the process is too important to be ignored. So, we have created a marketanalysis template to guide you through the process and make it easier to perform regularly. What is a MarketAnalysis? Challenges 1.
Future proofing ensures organizations adapt to market changes while maximizing resources. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company.
After each exercise or real incident, a thorough post-mortem analysis should be conducted to evaluate the response and make necessary adjustments to processes and plans. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets.
At the speed of today’s market, brands need answers, and they need them fast. And that’s where thematic analysis comes in! As such, brands need tools capable of collecting data and uncovering the patterns that inform marketintelligence. How to conduct a thematic analysis. What is Thematic Analysis?
In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where marketanalysis tools come in.
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Prior to joining IDC, Mona served as a market insights advisor for the IBM infrastructure team.
This diversity that actually makes the smart watches segment at Amazon a very valuable hub in terms of understanding market dynamics, pricing strategies, and what works for consumers in terms of wearable technology. Date-stamped entries enable rich temporal analysis. In case the title is not available, it returns None.
Deploying a DMP can be a great way for companies to navigate a business world dominated by data, and these platforms have become the lifeblood of digital marketing today. In these instances, data feeds come largely from advertising channels, and the reports they generate are designed to help marketers spend wisely.
Winning significant market share in any category is tricky, as consumer desires can shift pretty quickly – and only the nimblest of brands are able to keep pace. They do this by monitoring trends using the latest technological advances to extract actionable intel that supports a number of key tactics, one being influencer analysis.
Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Integration : Most lead capture tools seamlessly integrate with CRM systems and other marketing automation platforms, creating a cohesive ecosystem for lead management.
Advances in artificial intelligence have made processing images and video scalable far beyond human capabilities. Image analysis software employs machine learning to deconstruct images and return data about everything contained therein. Here, we’ll look at image analysis software, including a definition and examples.
To do that requires a workload analysis to determine how the features and functionality of each product align with workload requirements. While VMware is the dominant hypervisor in the market and thus compatible with the widest range of workloads, plenty of workloads work with the other hypervisors.
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