Primary Intelligence

DECEMBER 22, 2021

There are several ways a product leader can use win loss analysis to keep your offerings in line with buyer needs. Win loss analysis helps you gather the voice of your buyers and what they perceive are the strengths and weaknesses of your product. Developing Product Roadmap.

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Loss Win Analysis Knowledge 104

Primary Intelligence

AUGUST 5, 2021

Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house.

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Loss Win Analysis Sales Enablement 197

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. This will help you increase win rates and know where to spend your time and budget for the best ROI.

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Loss Win Analysis Marketing 104

FedSavvy

APRIL 18, 2024

This blog summarizes some of the significant contract wins and losses that have shaped the current federal contracting landscape today. This includes successful defense of recompetes and some major takeaway contract wins. Keep reading for some highlighted wins and losses in the GOVCON space.

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Loss Win Cyberspace Commerce 130

Primary Intelligence

SEPTEMBER 15, 2021

Here at Primary Intelligence, our most requested eBooks cover “ why win loss analysis? People are constantly trying to understand what win loss analysis is and how it can help them. When Primary Intelligence first started in 2000, win loss analysis was in its infancy.

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Loss Win Analysis Education 162

Primary Intelligence

MARCH 7, 2023

When running Win-Loss Analysis or a voice of the customer program, you must be able to show the value and impact of your program to executives and key stakeholders. Win-Loss KPIs that measure application: Win-loss analysis and voice of the customer programs are meant to drive results and increase revenue.

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Loss Win Analysis Competitive Intelligence 104

Primary Intelligence

DECEMBER 8, 2021

Most often when people think of win loss analysis, they think of the sales process. But win loss analysis has tremendous benefits on the customer success side of a buyer’s journey. Customer experience can benefit from win loss insights in the following ways: Aligning Sales Promises and Delivery.

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Loss Win Analysis Sales 104

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.

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Loss Win Sales Enablement Analysis 162

Cipher

FEBRUARY 22, 2021

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.

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Loss Win Analysis Competitive Intelligence 336

Primary Intelligence

OCTOBER 24, 2019

Win Loss Analysis continues to gain popularity as a buzz word for self-help improvement within sales and marketing teams. You can’t do a couple of half-baked actions on the side of everyday business and expect it to be the equivalent of a full-blown win loss analysis program. But it isn’t a quick fix.

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Loss Win Analysis Sales 104

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

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Loss Win Analysis Sales 223

Primary Intelligence

OCTOBER 24, 2019

Win Loss Analysis continues to gain popularity as a buzz word for self-help improvement within sales and marketing teams. You can’t do a couple of half-baked actions on the side of everyday business and expect it to be the equivalent of a full-blown win loss analysis program. But it isn’t a quick fix.

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Loss Win Analysis Sales 81

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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Competitive Intelligence Loss Win Data Analysis 104

FedSavvy

JULY 13, 2022

Transferring into the latter half of FY2022, we look back at some of the major contract wins that jumpstarted 2022. Highlighting some of these wins can give insight into the implications for your current and future competitors. Figure 1 – A summary of major contract wins in 2022. The protest was fully cleared in June 2022.

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Win Loss Data Analysis Analysis 130

Kompyte

MARCH 7, 2023

Keeping tabs on high-level aspects of your sales process is a great first step in turning your losses into big wins. But, to fully understand exactly where and how you can step up your sales, you don’t want to rely on guesswork—you need to include a win-loss analysis.

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Loss Win Analysis Sales 52

FedSavvy

OCTOBER 11, 2024

This is an ongoing blog series identifying and exploring wins and losses with lessons learned. You can’t guarantee the win with just the incumbent prime contractor U.S. Editor’s note : we have a hell of an analysis on FEMA that goes well beyond this blog. In the end, if you can’t drive, you won’t win.

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Win Loss Competitive Analysis 130

Cooperative Intelligence Blog

FEBRUARY 9, 2017

Recently I was interviewed about Win Loss analysis. Question: Why did you write this book, Win/Loss Analysis ? Ellen: There wasn’t a book written on Win/Loss analysis and every time I complete a Win/Loss project, and my client makes the changes that I recommend, they make more money.

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Loss Win Analysis Market Segmentation 100

Smart Data Collective

AUGUST 14, 2022

Data loss is a serious problem for many businesses. An estimated 94% do not survive a catastrophic data loss. Data loss prevention (DLP) strives to protect your business data from inside or outside compromise. This includes data leakage, data loss , misuse of data, or data compromised by unauthorized parties.

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Loss Intellectual Property Business Education 315

FedSavvy

JULY 12, 2021

As we head into the second half of FY2021, it is important to recap and analyze some of the major ($200M+) contract wins that kicked off this fiscal year. This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020. Highlights of major wins.

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Win Loss Counterintelligence Security 130

Cooperative Intelligence Blog

APRIL 6, 2017

I just had another client tell me he was getting pushback from his salesforce to do Win/Loss analysis. They felt that win/loss analysis would be a critique of them, and only them. The objective of Win/Loss analysis is to win and retain more business, not to critique sales people.

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Loss Win Analysis Knowledge 100

FedSavvy

NOVEMBER 10, 2020

FY2021 is upon us so this is as good a time as any to recap some of the wins and losses that ended FY2020. Knowing these contract wins is not only key for situational awareness, but to keep current with what past performance and success stories your competitors may use in the future. Highlights of major wins.

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Loss Win Intelligence Intelligence 130

Zoominfo

MARCH 16, 2017

A win/loss analysis reveals why and how a sales opportunity turned into a new customer (or not). What Is A Win/Loss Analysis? A win/loss analysis is the process of studying past business deals to evaluate why sales opportunities became wins and losses. What made it better?

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Loss Win Analysis Sales 100

Primary Intelligence

OCTOBER 13, 2021

However, according to a study by Gartner1, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics. This disconnect between why sellers think they lose and what really causes losses according to buyers – the sales experience – is where deals go wrong.

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Analysis Sales Loss Win 164

CIO

SEPTEMBER 26, 2024

SAP’s award-winning FioriDAST project mimics user and attacker behavior to safeguard its web applications. For instance, FioriDAST can run a complete analysis of API interactions and test for inconsistent authorization checks that, if undetected, could give attackers access to private data.

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Security Security Loss Algorithm 672

Cooperative Intelligence Blog

JUNE 29, 2016

In May, I was honored to give a Win/Loss analysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business.

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Loss Win Analysis Competitive Intelligence 100

Cooperative Intelligence Blog

JULY 28, 2016

Earlier this year, I was honored to give a Win Loss analysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business.

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Loss Win Analysis Business 100

SCIP

JUNE 18, 2024

Executive Program FOUNDATIONS OF WIN/LOSS June 24,25,26, 2024 (11AM to 2PM EST each day) Win/Loss analysis is a powerful tool that can help you improve your sales win rates. By understanding why you win and lose deals, you can identify areas for improvement and develop strategies to close more deals.

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Loss Win SCIP Learning 40

SCIP

JUNE 11, 2024

Executive Program FOUNDATIONS OF WIN/LOSS June 24,25,26, 2024 (11AM to 2PM EST each day) Win/Loss analysis is a powerful tool that can help you improve your sales win rates. By understanding why you win and lose deals, you can identify areas for improvement and develop strategies to close more deals.

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Loss Win SCIP Learning 40

Kompyte

SEPTEMBER 12, 2023

As a product marketing manager, your role revolves around bringing teams together. In fact, making sure everyone in your organization is on the same page is vital to the success of your positioning, messaging, and go-to-market strategy.

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Loss Win Management Analysis 98

Contify

MAY 5, 2022

The post Beyond Win Loss Analysis: Analyzing Competitors’ Deal Wins to Generate Powerful Insights appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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Win Loss Analysis Competitive Intelligence 40

Crayon

MARCH 21, 2023

While there’s automation that can help (ahem, Crayon’s software platform ), there’s also lots of resources available and at the ready — consultants who specialize in win/loss interviews and analysis or organizations that can help develop impactful product positioning.

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Competitive Intelligence Competitive Intelligence Intelligence 325

Primary Intelligence

JULY 7, 2021

By conducting a competitive analysis, you’ll be able to identify your top competitors and understand how your buyers perceive your brands, products, and services in comparison. can help you gather clearer responses for your competitive analysis. Don’t Skew Your Data. Knowing what questions to ask is half the battle. Talk to our team.

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Analysis Competitive Win Competitive Positioning 189

FedSavvy

JULY 20, 2023

As we enter the second half of the calendar year 2023, this blog summarizes some substantial federal contract wins and losses thus far. Some competitors celebrated while others mourned some rough losses. Read on to learn about some big highlighted wins and losses in this never ending game of federal contracting musical chairs.

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Win Gaming Loss Human Resources 100

FedSavvy

JUNE 10, 2022

The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . Let’s explore the merit of this belief with *gasp* real analysis. Why did we select DISA as the target of the analysis? If you like winning, connect the approach with benefits.

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Win Analysis Entertainment Competitive 130

ArchIntel

JUNE 2, 2021

There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Another example is the groupings framework.

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Analysis Competitive Competitive Landscape Competitive Intelligence 188

CIO

NOVEMBER 12, 2024

This incident highlighted a severe lack of cross-functional security awareness, resulting in massive financial losses. By seeking synergistic solutions, CIOs can create win-win scenarios that maximize benefits across multiple stakeholders’ perspectives.

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Innovation Win Benchmarking Research 325

Ellennaylor

JANUARY 17, 2018

This is our third blog of the widely used SWOT (strengths, weaknesses, opportunities and threats) analysis to assess the value of Win/Loss analysis. This blog outlines the opportunities and threats of Win Loss analysis. Win/Loss Interviews Provide Deep Insight. Opportunities.

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Loss Win Analysis SWOT 40