Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

Market Intelligence 140

Market Intelligence Intelligence Intelligence Marketing 140

CIO

AUGUST 27, 2024

Quantify ROI: Provide a detailed return on investment (ROI) analysis to gain leadership support. Promote continuous learning and innovation within the team. Encourage everyone to keep pace with evolving technologies and help them remain relevant and marketable. Learn more about IDC’s research for technology leaders.

Business 412

Business Benchmarking Security Security 412

CIO

JULY 24, 2024

Take a scientific approach with explicit hypotheses and rigorous analysis to validate potential solutions. Cost-benefit analysis: Evaluate the total cost of ownership (TCO) in maintaining outdated technologies versus the benefits of retiring them. the world’s leading tech media, data, and marketing services company.

Technology 370

Technology Technology Matrix Benchmarking 370

CIO

SEPTEMBER 10, 2024

Enterprise transformation tools like OrbusInfinity, Planview, or LeanIX typically provide functions like decision analysis, presentation, modeling, and collaboration to support EA frameworks. Learn more about IDC’s research for technology leaders. the world’s leading tech media, data, and marketing services company.

Banking 434

Banking Benchmarking Research Technology 434

CIO

OCTOBER 22, 2024

For example, a key category of software supply chain security tooling is software composition analysis (SCA). Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets.

Security 444

Security Security Startups Benchmarking 444

CIO

OCTOBER 17, 2024

On one hand, they must foster an environment encouraging innovation, allowing for experimentation, evaluation, and learning with new technologies. Create awareness: Share data-driven analysis with key stakeholders and executives and educate them about the challenge. Learn more about IDC’s research for technology leaders.

Due Diligence 405

Due Diligence Innovation Benchmarking Technology 405

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. billion in 2020 to $33.3

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

CIO

JULY 2, 2024

This approach allows for learning and adaptation with minimal risk. Start small, learn from initial implementations, and adapt based on results. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets.

Innovation 418

Innovation Technology Technology Banking 418

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams. Win Faster.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Aqute Intelligence

MAY 6, 2024

A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. Without a well-researched and informative analysis, businesses risk falling behind. What is a competitor analysis report?

Competitor Analysis 147

Competitor Analysis Analysis Matrix Competitive Landscape 147

CIO

AUGUST 9, 2022

On the one hand, the quality of automated analysis is not clearly understood, and on the other, there is a perceived threat of machines making people’s own expertise redundant. Artificial Intelligence, Machine Learning This is critical, ensuring algorithms deliver valuable insights, analytics and support increased automation.

Win 397

Win Algorithm Market Intelligence Intelligence 397

CIO

JULY 25, 2024

After each exercise or real incident, a thorough post-mortem analysis should be conducted to evaluate the response and make necessary adjustments to processes and plans. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets.

Security 416

Security Security IT Banking 416

Netbasequid

OCTOBER 6, 2021

What is market intelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is Market Intelligence? Immediate Market Intelligence Benefits.

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

Netbasequid

JANUARY 20, 2021

Solid market intelligence helps brands keep pace, and even ahead of, ever-changing market conditions. And although it’s only one tool in your marketing metrics arsenal, market intelligence is one that you’ll want to keep updated and in good working order for precisely that reason!

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

CIO

AUGUST 1, 2024

Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.

Security 370

Security Security Competitive Primary Research 370

CIO

SEPTEMBER 17, 2024

Rather, they rely on ad hoc inputs such as IT audits, pentest results, one-time security assessments, risk register analysis, and a general understanding of their program. Learn more about IDC’s research for technology leaders. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.

Security 418

Security Security Knowledge Benchmarking 418

Evalueserve

FEBRUARY 2, 2021

When it comes to Market Intelligence, there are 4 things that you must know to succeed. Market Intelligence helps organizations cultivate strategies to navigate their unique market and competitive landscape. . Competitor Analysis. A Competitor Analysis is never complete. Market Analysis.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Competitor Analysis 98

CIO

DECEMBER 3, 2024

Over time, IDC expects the GBS model to mature further, with more intelligent and adaptive operating models; higher levels of process, inefficiency, and anomaly analysis; and more evolved end-to-end orchestration. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.

Finance 393

Finance Human Resources Benchmarking Globalization 393

Alpha Sense BI

JANUARY 5, 2024

We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform market intelligence. Through testing and training, we used our learnings to step up to the level of functionality within AlphaSense. 2023 was the year of generative AI (genAI), and it was no different here at AlphaSense.

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

Netbasequid

NOVEMBER 23, 2021

And that’s where thematic analysis comes in! As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? How to conduct a thematic analysis. What is Thematic Analysis?

Analysis 105

Analysis Airline Market Intelligence Entertainment 105

Netbasequid

MARCH 8, 2021

To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and market intelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/market intelligence ‘go to’ story you share?

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

Netbasequid

JUNE 3, 2021

Competitive market intelligence keeps you ahead of the evolving industry around you. From emerging trends within your category, to emerging crisis you may be facing – market intelligence can guide your brand to success, help you avoid pitfalls and keep your brand’s feet firmly planted on solid ground.

Market Intelligence 98

Market Intelligence Competitive Intelligence Intelligence 98

Netbasequid

JUNE 7, 2021

Consumer market intelligence keeps your company physically fit and in center view of consumers’ searching eyes. It provides intel on how to connect with your consumers and offers product and marketing ideas based on unfulfilled consumer needs. But it’s something every brand seeks to learn more about. Let’s explore!

Market Intelligence 101

Market Intelligence Intelligence Intelligence Marketing 101

Zoominfo

AUGUST 31, 2020

Technology : Sales and marketing intelligence platforms and customer relationship management systems. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. Market Expansion.

Marketing 264

Marketing Marketing Market Intelligence Hospitals 264

Netbasequid

FEBRUARY 22, 2022

Advances in artificial intelligence have made processing images and video scalable far beyond human capabilities. Image analysis software employs machine learning to deconstruct images and return data about everything contained therein. Here, we’ll look at image analysis software, including a definition and examples.

Analysis 105

Analysis Commerce Retail Entertainment 105

CIO

DECEMBER 19, 2024

In especially high demand are IT pros with software development, data science and machine learning skills. Government agencies and nonprofits also seek IT talent for environmental data analysis and policy development. the worlds leading tech media, data, and marketing services company. Contact us today to learn more.

IT 195

IT Startups Innovation Security 195

CIO

JULY 3, 2024

To do that requires a workload analysis to determine how the features and functionality of each product align with workload requirements. While VMware is the dominant hypervisor in the market and thus compatible with the widest range of workloads, plenty of workloads work with the other hypervisors. Contact us today to learn more.

Benchmarking 321

Benchmarking Management Analysis Innovation 321

Netbasequid

MARCH 18, 2021

Both consumer intelligence and market intelligence offer a definite edge. Getting the edge with emerging market insights. Between 2018 and 2020, marketers’ adoption of the tech jumped from 29% to 84%. This part of your market research is where you weed out the noise using filters and Boolean search indicators.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Airline 98

Netbasequid

AUGUST 18, 2021

To that end, we’ll explore learning, understanding, and influencing consumer behavior. Consumer behavior analysis. Whether you are in the marketing department or the boardroom, your brand must have an ongoing familiarity with the factors at play influencing the decisions of your consumer base. Shaping consumer behavior.

Learning 98

Learning Sports Analysis Commerce 98

Netbasequid

AUGUST 2, 2022

It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is Market Research? What is Market Analysis? But they’re not the same.

Market Research 98

Market Research Marketing Research Analysis Research 98

Netbasequid

DECEMBER 21, 2021

Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. For brands wanting to take competitive intelligence seriously, we’ll talk here about how to do a competitor analysis the right way.

Competitor Analysis 97

Competitor Analysis Analysis Matrix Competitive Intelligence 97

Netbasequid

FEBRUARY 18, 2021

Who is the audience for your analysis and what seems to resonate the most with them? And for them, the consumer journey is an eye opener, as we do a lot of audience analysis. It’s never boring, because I never stop learning about new things, about people, about humanity, and about myself. It’s twofold.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

ArchIntel

OCTOBER 23, 2020

Laurie Young , director of Competitive Intelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitive intelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.

Competitive Intelligence 104

Competitive Intelligence Competitive Analysis Intelligence 104

Netbasequid

APRIL 16, 2021

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

Analysis 98

Analysis Marketing Marketing Win 98

Netbasequid

APRIL 7, 2021

Text analysis is the process of sorting, analyzing and gaining insight from text sources. Thanks to data science and artificial intelligence, machine learning can mine the rich resources of text data and break it down into its components to identify themes, sentiment, trends and many other indicators found within. Manual rules.

Analysis 89

Analysis Restaurants Gaming Intelligence 89

Netbasequid

APRIL 12, 2023

It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. A competitive analysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats.

Analysis 111

Analysis Competitive Competitive Intelligence Competitive Landscape 111

CIO

SEPTEMBER 21, 2023

“Given how we think the market will develop, generative AI will get embedded into every application we use,” says Nick Patience, research director specializing in AI at S&P Global Market Intelligence. Artificial Intelligence, Machine Learning billion this year to $36 billion by 2028. Then gen AI came out.

Globalization 488

Globalization Technology Technology Security 488