CIO

OCTOBER 17, 2024

On one hand, they must foster an environment encouraging innovation, allowing for experimentation, evaluation, and learning with new technologies. Create awareness: Share data-driven analysis with key stakeholders and executives and educate them about the challenge. Learn more about IDC’s research for technology leaders.

Due Diligence 575

Due Diligence Innovation Benchmarking Technology 575

CIO

JULY 24, 2024

Take a scientific approach with explicit hypotheses and rigorous analysis to validate potential solutions. Cost-benefit analysis: Evaluate the total cost of ownership (TCO) in maintaining outdated technologies versus the benefits of retiring them. the world’s leading tech media, data, and marketing services company.

Technology 611

Technology Technology Matrix Benchmarking 611

CIO

AUGUST 27, 2024

Quantify ROI: Provide a detailed return on investment (ROI) analysis to gain leadership support. Promote continuous learning and innovation within the team. Encourage everyone to keep pace with evolving technologies and help them remain relevant and marketable. Learn more about IDC’s research for technology leaders.

Business 640

Business Benchmarking Security Security 640

CIO

JULY 10, 2024

But through a systematic analysis of the AI capabilities that are actually available today – as opposed to features that vendors have promised or theorized but not yet implemented – it’s possible to gain an accurate assessment of the extent of AI’s impact on the cybersecurity space. Contact us today to learn more.

Security 717

Security Security Startups Benchmarking 717

Crayon

MARCH 31, 2022

As someone who has led CI and market intelligence initiatives at several fast-growing companies, we wanted to learn more about successful CI analysis from Carolyn and how she provides exceptional analysis to get results.

Competitive Intelligence 616

Competitive Intelligence Competitive Intelligence Intelligence 616

CIO

SEPTEMBER 10, 2024

Enterprise transformation tools like OrbusInfinity, Planview, or LeanIX typically provide functions like decision analysis, presentation, modeling, and collaboration to support EA frameworks. Learn more about IDC’s research for technology leaders. the world’s leading tech media, data, and marketing services company.

Banking 712

Banking Benchmarking Research Technology 712

Alpha Sense BI

JANUARY 5, 2024

We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform market intelligence. Through testing and training, we used our learnings to step up to the level of functionality within AlphaSense. 2023 was the year of generative AI (genAI), and it was no different here at AlphaSense.

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

CIO

SEPTEMBER 7, 2022

Dubbed Cropin Cloud, the suite comes with the ability to ingest and process data, run machine learning models for quick analysis and decision making, and several applications specific to the industry’s needs. The company claims to have deployed such predictive maintenance or analysis across 200 million acres of land globally.

Startups 625

Startups Analysis Globalization Knowledge 625

Netbasequid

OCTOBER 6, 2021

What is market intelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is Market Intelligence? Immediate Market Intelligence Benefits.

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

Alpha Sense BI

MAY 27, 2024

Markets are relentlessly evolving at breakneck speed and generating massive amounts of information every day. Add in volatility brought on by geopolitical tensions and economic uncertainty and you start to portray how challenging it is to conduct market intelligence research today. Enter: the market intelligence maturity index.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

CIO

OCTOBER 22, 2024

For example, a key category of software supply chain security tooling is software composition analysis (SCA). Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets.

Security 496

Security Security Startups Benchmarking 496

Netbasequid

JANUARY 20, 2021

Solid market intelligence helps brands keep pace, and even ahead of, ever-changing market conditions. And although it’s only one tool in your marketing metrics arsenal, market intelligence is one that you’ll want to keep updated and in good working order for precisely that reason!

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

SCIP

JULY 18, 2024

SCIP Insights Integrating Market Intelligence into Your Marketing Strategy In the modern business landscape, staying ahead of the competition requires more than just a keen understanding of your product or service. It demands a comprehensive grasp of the market dynamics, customer behaviors, and competitive movements.

Market Intelligence 40

Market Intelligence Intelligence Intelligence Marketing 40

Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

Market Intelligence 140

Market Intelligence Intelligence Intelligence Marketing 140

CIO

JULY 2, 2024

This approach allows for learning and adaptation with minimal risk. Start small, learn from initial implementations, and adapt based on results. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets.

Innovation 691

Innovation Technology Technology Banking 691

Evalueserve

FEBRUARY 2, 2021

When it comes to Market Intelligence, there are 4 things that you must know to succeed. Market Intelligence helps organizations cultivate strategies to navigate their unique market and competitive landscape. . Competitor Analysis. A Competitor Analysis is never complete. Market Analysis.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Competitor Analysis 98

CIO

AUGUST 1, 2024

Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.

Security 609

Security Security Competitive Primary Research 609

CIO

JULY 25, 2024

After each exercise or real incident, a thorough post-mortem analysis should be conducted to evaluate the response and make necessary adjustments to processes and plans. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets.

Security 666

Security Security IT Banking 666

Netbasequid

NOVEMBER 23, 2021

And that’s where thematic analysis comes in! As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? How to conduct a thematic analysis. What is Thematic Analysis?

Analysis 105

Analysis Airline Market Intelligence Entertainment 105

CIO

SEPTEMBER 17, 2024

Rather, they rely on ad hoc inputs such as IT audits, pentest results, one-time security assessments, risk register analysis, and a general understanding of their program. Learn more about IDC’s research for technology leaders. the world’s leading tech media, data, and marketing services company. Contact us today to learn more.

Security 689

Security Security Knowledge Benchmarking 689

CIO

NOVEMBER 12, 2024

Learn more about IDC’s research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Contact us today to learn more.

Innovation 325

Innovation Win Benchmarking Research 325

Netbasequid

JUNE 3, 2021

Competitive market intelligence keeps you ahead of the evolving industry around you. From emerging trends within your category, to emerging crisis you may be facing – market intelligence can guide your brand to success, help you avoid pitfalls and keep your brand’s feet firmly planted on solid ground.

Market Intelligence 98

Market Intelligence Competitive Intelligence Intelligence 98

Netbasequid

MARCH 8, 2021

To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and market intelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/market intelligence ‘go to’ story you share?

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

Netbasequid

FEBRUARY 22, 2022

Advances in artificial intelligence have made processing images and video scalable far beyond human capabilities. Image analysis software employs machine learning to deconstruct images and return data about everything contained therein. Here, we’ll look at image analysis software, including a definition and examples.

Analysis 105

Analysis Commerce Retail Entertainment 105

Netbasequid

AUGUST 2, 2022

It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is Market Research? What is Market Analysis? But they’re not the same.

Market Research 98

Market Research Marketing Research Analysis Research 98

Netbasequid

JUNE 7, 2021

Consumer market intelligence keeps your company physically fit and in center view of consumers’ searching eyes. It provides intel on how to connect with your consumers and offers product and marketing ideas based on unfulfilled consumer needs. But it’s something every brand seeks to learn more about. Let’s explore!

Market Intelligence 101

Market Intelligence Intelligence Intelligence Marketing 101

Netbasequid

AUGUST 18, 2021

To that end, we’ll explore learning, understanding, and influencing consumer behavior. Consumer behavior analysis. Whether you are in the marketing department or the boardroom, your brand must have an ongoing familiarity with the factors at play influencing the decisions of your consumer base. Shaping consumer behavior.

Learning 98

Learning Sports Analysis Commerce 98

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

Netbasequid

DECEMBER 21, 2021

Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. For brands wanting to take competitive intelligence seriously, we’ll talk here about how to do a competitor analysis the right way.

Competitor Analysis 97

Competitor Analysis Analysis Competitive Intelligence Matrix 97

Netbasequid

MARCH 18, 2021

Both consumer intelligence and market intelligence offer a definite edge. Getting the edge with emerging market insights. Between 2018 and 2020, marketers’ adoption of the tech jumped from 29% to 84%. This part of your market research is where you weed out the noise using filters and Boolean search indicators.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Airline 98

Netbasequid

MARCH 8, 2023

Learn how to mind the other’s business like a pro with this detailed guide to competitive analysis. What is a Competitive Analysis? Competitive analysis is the comprehensive study of a competing brand to maintain a competitive footing. Consider the search engine market.

Analysis 98

Analysis Competitive Intellectual Property Competitive Landscape 98

Netbasequid

APRIL 30, 2021

Marketing intelligence is a must for every company participating online today. Here’s how to get – and stay – ahead of competitors with marketing intelligence insight! What Is Marketing Intelligence? What Is Marketing Intelligence? 10 Marketing Intelligence Use Cases.

Market Intelligence 59

Market Intelligence Intelligence Intelligence Marketing 59

CIO

AUGUST 9, 2022

On the one hand, the quality of automated analysis is not clearly understood, and on the other, there is a perceived threat of machines making people’s own expertise redundant. Artificial Intelligence, Machine Learning This is critical, ensuring algorithms deliver valuable insights, analytics and support increased automation.

Win 652

Win Algorithm Market Intelligence Intelligence 652

Fuld

DECEMBER 2, 2021

Why is market intelligence important? Market intelligence is important for any company – whether that company is seeking growth or just working to maintain share. Markets are dynamic and any number of asymmetric and unknown forces can be at play. Some of the most common questions we hear from clients.

Market Intelligence 52

Market Intelligence Marketing Marketing Intelligence 52

Netbasequid

APRIL 12, 2023

It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. A competitive analysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats.

Analysis 111

Analysis Competitive Competitive Intelligence Competitive Landscape 111

CIO

JULY 3, 2024

To do that requires a workload analysis to determine how the features and functionality of each product align with workload requirements. While VMware is the dominant hypervisor in the market and thus compatible with the widest range of workloads, plenty of workloads work with the other hypervisors. Contact us today to learn more.

Benchmarking 534

Benchmarking Analysis Management Innovation 534

Owler

MARCH 17, 2022

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52