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Competitive Analysis Requires Benchmarking Your Own Company

Crayon

The real secret to success is combining those two knowledge sources – monitoring your own strategy alongside that of your competitors. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. What is Competitive Benchmarking?

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Search Engine Marketers Without Data Analytics Knowledge Are Obsolete

Smart Data Collective

Data analytics has led to a huge shift in the marketing profession. A large part of this is due to advances in digital marketing. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. This is particularly true for search engine marketers.

Knowledge 360
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Bridging the IT skills gap, Part 1: Assessing current strategies and introducing GenAI as a unified solution

CIO

These tools enable employees to develop applications and automate processes without extensive programming knowledge. Knowledge management: GenAI helps organize and retrieve organizational knowledge, making it easier for IT professionals to access the information they need to solve problems and learn new skills.

IT 467
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Steps taken to build Sevita’s first enterprise data platform

CIO

But because of the infrastructure, employees spent hours on manual data analysis and spreadsheet jockeying. We’re doing KPI visualization and trend analysis, and highlighting variances over time. What baseline of data knowledge do you expect your executive peers to have? This legacy situation gave us two challenges.

KPI 448
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Using TechCrunch for Competitor Analysis | Cipher

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Accumulating data on competitor activity promotes market knowledge and strengthens corporate strategy. Successful companies know what their competitors are up to.

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Who does Competitive Market Analysis?

Octopus

Who does Competitive Market Analysis? Thorough knowledge of your competition is essential to staying ahead of your competitors. And Competitive Analysis is precisely what's needed. The post Who does Competitive Market Analysis? In this article called. appeared first on Octopus Competitive Intelligence.

Analysis 199
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10 generative AI certs and certificate programs to grow your skills

CIO

Certified Generative AI Specialist (CGAI) Offered through the Chartered Institute of Professional Certifications, the Certified Generative AI specialist (CGAI) certification is designed to teach you the in-depth knowledge and skills required to be successful working with generative AI.

Knowledge 516