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With advanced technologies like AI transforming the business landscape, IT organizations are struggling to find the right talent to keep pace. The problem isnt just the shortage of qualified candidates; its the lack of alignment between the skills available in the workforce and the skills organizations need. Take cybersecurity, for example.
CIOs face the challenging task of balancing various priorities to align their digital infrastructure with business goals. This misalignment between priorities and actions creates a substantial barrier to success. Both AI and security modernization require integrated systems and substantial budgets, yet these factors are inhibited by technical debt.
Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
That’s where market analysis tools come in. Market analysis is an extension of market research. In other words, market research answers the “What?” while market analysis answers the “Why?” Related reading: How AI is Shaping the Future of Investment Research. When Do You Need Market Analysis Tools?
However, competitive analysis about your competitors can be a complex and time-consuming process. Primary methods involve direct interaction and observation, while secondary methods focus on analyzing existing published information. Competitor websites and marketing materials Start researching your competitors' own websites.
Market research is an important part of business. Let’s take a look at what market research is and how it works, so you can propel your efforts forward today! But that’s really secondary research, one of the two types of market research that you should be doing. What is Primary Market Research?
While evolving its mainstay research and data management offerings, our company now provides a wide range of intelligence consulting services. The rebranding comes in response to AIM’s growing portfolio of capabilities. Our overall goal is to grow relationships, have fun, and share the wealth while giving back to the community.”.
Templates for Win/Loss Analysis – The Win Loss request I get asked the most often is, “Can you share your Win Loss templates?” I break down Win Loss analysis questions into 4 buckets: relationship health, company reputation, product/service attributes, and servicing issues. These topics are timeless. See you in 2017.
The first benefit is the ability to spend more time on analysis, which, according to Grimm, is the most important part of the competitive intelligence process. M/CI teams usually work with external vendors who support areas ranging from primaryresearch to complex specialty projects.
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Dive Beyond the Transcript into Personalized Insights Expert transcripts are dense with critical information and serve as a valuable resource for primary qualitative research. However, sometimes specific questions may arise in your primaryresearch process that demands a nuanced response from a human expert.
A market research report starts with helping you understand the conversation happening about your company, or on a specific subject. Think of a market research report as a guiding light for your business, allowing your brand to make calculated steps and decisions based on data that reveals critical intel on every aspect of your organization.
Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help market research firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.
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As a primaryresearch expert, I am always looking to for ways to motivate others to share. Win/Loss Analysis book gives you a process to learn why you’re losing business and how to keep more of it! So much about life revolves around effective communication. You need to understand what makes them comfortable to share.
However, today’s business world still lacks a way to present market-based research results in an efficient manner – the static, antiquated nature of PowerPoint makes it a bad choice in the matter, yet it is still widely used to present results. Your Chance: Want to test a market research reporting software? Let’s get started.
In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. Let us begin by understanding secondary market research.
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This requires that organizations make decisions that are informed by secondary data, and targeted primaryresearch. When everyone uses the same data, the competition is between who has the better analysis tools. The real game-changer is an information advantage, and that comes from getting information the competition can’t get.
These technological innovations allow business to access large and complex datasets in an organized and digestible form that allows them to conduct faster primaryresearch and develop better business strategies. Maximize your primaryresearch with the full value of AlphaSense as your one-stop-shop for business intelligence.
Since taking on the role in November 2020, Ng has been leading the CI function at Chevron, including the gathering, analysis and reporting of financial and strategic intelligence on competitors, industry trends and benchmarks. He also holds a master’s degree in operations research from New York University.
Our Expert Call Services provide investment researchers with the opportunity to speak directly with industry experts, allowing you to gain a deeper understanding of a company, its products, and its place within a market. Additionally, each custom expert call comes with an interview transcription and its audio at no additional cost.
The star of AlphaSense’s Broker Research for 2022 was undoubtedly Goldman Sachs, whose aftermarket research reports are now exclusively available to AlphaSense customers. Our goal for AlphaSense dashboards is to give you the tools to filter the noise and receive only the most time-relevant information for your research. .
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Each video explores a critical aspect of CI, from introducing its core concepts to advanced research and analysis techniques, ensuring you have the tools and knowledge to stay ahead of the competition. What is competitive intelligence?
The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage. The webinar was hosted by Contify, a leading competitive intelligence company.
Fuld’s extensive due diligence process included in-depth interviews and desk research to assess the recall’s repercussions, the target company’s recovery strategy, and its future market viability. In 2022 the target company had suffered a major setback when over 50 of its products were recalled across the US.
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