mention

DECEMBER 4, 2024

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

Marketing 130

Marketing Marketing Analysis Predictive Analytics 130

ATTEST

NOVEMBER 18, 2024

From the surge in electric vehicles, to the long awaited self-driving ones, and the evolving consumer expectations around mobility, automotive businesses need to know exactly what the market wants to stay competitive, or they’ll lose the race. They need deep, actionable insights backed by solid research. And they need it now.

Marketing Research 52

Marketing Research Market Research Research Marketing 52

CIO

APRIL 12, 2024

For financial services in the short term, generative AI specifically will allow for further automation of financial analysis and reporting, enhancement of risk mitigation efforts, and optimization of financial operations, according to a report, The implications of generative AI in Finance , by consulting firm Deloitte.

Banking 539

Banking Human Resources Finance Market Research 539

Netbasequid

AUGUST 2, 2022

It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is Market Research? What is Market Research?

Marketing Research 98

Marketing Research Market Research Analysis Research 98

CIO

JANUARY 25, 2024

trillion by 2032, according to a Bloomberg Intelligence analysis. Healthcare: digital assistants for Dx and Rx The market for healthcare chatbots globally is projected to more than triple to $647 million by 2030, according to Vantage Market Research. billion, according to Verified Market Research.

Banking 397

Banking Retail Marketing Research Market Research 397

mention

NOVEMBER 3, 2023

Sentiment analysis offers a dynamic lens through which marketers can gain invaluable insights into the thoughts, attitudes, and emotions of their customer base. Often referred to as opinion mining, sentiment analysis is a computational technique that involves the extraction of subjective information from textual or verbal data.

Analysis 173

Analysis Marketing Marketing Benchmarking 173

CIO

AUGUST 11, 2023

Patents, product specifications, academic publications, market research, news, not to mention social media feeds, all have text as a primary component and the volume of text is constantly growing. While the term originally referred to a system’s ability to read, it’s since become a colloquialism for all computational linguistics.

Algorithm 533

Algorithm Matrix Pharmaceutical Data Mining 533

Smart Data Collective

JULY 4, 2019

Put simply, analytics is the lifeblood of data; analytics is all the resulting information that comes forth from the in-depth analysis of statistics, data, or other important information. For some, that means teaching themselves how to code. For others, it is taking on the commitment of a post-graduate program in AI and ML.

IT 278

IT Innovation Gaming Win 278

CIO

NOVEMBER 28, 2023

And yes, data has enormous potential to create value for your business, making its accrual and the analysis of it, aka data science, very exciting. And yes, data has enormous potential to create value for your business, making its accrual and the analysis of it, aka data science, very exciting.

Management 494

Management Business Research Analysis 494

Aqute Intelligence

JUNE 25, 2024

This is where knowing how to do a competitor analysis comes into play. Conducting a thorough competitor analysis is essential to stay ahead. Conducting a thorough competitor analysis is essential to stay ahead. Understanding how to perform a competitor analysis helps various departments within a business.

Competitor Analysis 147

Competitor Analysis Analysis Competitive Landscape SWOT 147

CIO

JUNE 13, 2024

They form the core of any analytics team and tend to be generalists versed in the methods of mathematical and statistical analysis. The role includes identifying new sources of data and methods to improve data collection, analysis, and reporting. In July 2023, IDC forecast big data and analytics software revenue would hit $122.3

Business 370

Business Analysis Business Intelligence Education 370

Smart Data Collective

NOVEMBER 1, 2020

Cluster analysis is aimed at classifying objects into groups called clusters on the basis of the similarity criteria. Overall, clustering is a common technique for statistical data analysis applied in many areas. We’re living in an era of digital switch-over with only one constant – evolve. Imagine you put together an IKEA couch.

Learning 363

Learning Data Mining Matrix Algorithm 363

mention

AUGUST 28, 2024

Context analysis might be just what you need! Context analysis, also known as contextual analysis, examines industry trends, competitors, and market opportunities to provide a complete picture. With context analysis, you can spot threats and challenges before they become problems and seize new growth opportunities.

Analysis 147

Analysis SWOT Competitor Analysis Brainstorming 147

Aqute Intelligence

MAY 6, 2024

A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. Without a well-researched and informative analysis, businesses risk falling behind. What is a competitor analysis report?

Competitor Analysis 147

Competitor Analysis Analysis Matrix Competitive Landscape 147

Netbasequid

JULY 22, 2022

Market research is an important part of business. Let’s take a look at what market research is and how it works, so you can propel your efforts forward today! But that’s really secondary research, one of the two types of market research that you should be doing. What is Primary Market Research?

Marketing Research 98

Marketing Research Market Research Research IT 98

mention

AUGUST 2, 2024

Understanding competitive pricing analysis can be a game-changer for your business. This analysis involves gathering, comparing, and analyzing pricing data from your competitors to optimize your pricing strategy. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes.

Analysis 147

Analysis Competitive Marketing Marketing 147

mention

APRIL 11, 2024

Sentiment analysis has become an essential tool in interpreting the vast amounts of textual data generated daily online. Essentially, it’s the process businesses and researchers use to gauge the public’s feelings towards products, services, or topics by analyzing language and emotion in text. What is Sentiment Analysis?

Analysis 162

Analysis Algorithm Gaming Cyberspace 162

Crayon

NOVEMBER 24, 2020

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). HERE has 10,000 employees and is HQ in Amsterdam.

Competitive Intelligence 369

Competitive Intelligence Battlecard Competitive Intelligence 369

Netbasequid

AUGUST 4, 2022

The limits of market research are ever expanding. And it is, once again, changing market research! In a globalized economy that is ever in flux, the use of technology to select research subjects, simulate potential marketing campaigns, and buy advertising space is not only understandable, it’s necessary.

Marketing Research 96

Marketing Research Market Research Research IT 96

Smart Data Collective

MARCH 14, 2022

Market Research for Customer Engagement. Carrying out market research is easier than ever thanks to a combination of public data sources as well as information you harvest through your own internal operations. Delivery Route Planning for Teams Of Drivers. Delivery Route Planning for Teams Of Drivers.

Business 336

Business Startups Marketing Research Market Research 336

mention

MARCH 19, 2025

Our analysis covers everything from data coverage and core features to pricing structures and usability, ensuring readers can evaluate which tool best matches their specific needs. The following analysis breaks down these tools’ capabilities across critical areas that matter most to social media managers and market researchers.

Analysis 130

Analysis Education Market Segmentation Banking 130

Netbasequid

SEPTEMBER 12, 2022

Modern businesses have adopted agile market research as an answer to the dynamic environment in which they operate. What does this mean; how is it different from traditional market research; and why should you do it? What Is Agile Market Research? These are the benefits of agile research.

Marketing Research 98

Marketing Research Market Research Research Due Diligence 98

Netbasequid

AUGUST 17, 2022

Brands do not often place enough stock in the “worse” part of that equation until a crisis hits, but market research can change that! So, what are the characteristics of solid market research – and how can it be used to defend your brand specifically? Brands Require Accurate Market Research. Insist on it.

Marketing Research 111

Marketing Research Market Research Research Marketing 111

ArchIntel

JUNE 1, 2021

Toshiba Global Commerce Solutions is currently recruiting a market research analyst for placement at its offices in Durham City, North Carolina. Candidates are expected to have at least four years of relevant experience in research and competitive analysis or an equivalent professional background. ArchIntel™ -.

Commerce 104

Commerce Marketing Research Market Research Globalization 104

CIO

MARCH 29, 2024

Generative AI is becoming the virtual knowledge worker with the ability to connect different data points, summarize and synthesize insights in seconds, allowing us to focus on more high-value-add tasks,” says Ritu Jyoti, group vice president of worldwide AI and automation market research and advisory services at IDC. “It

Knowledge 502

Knowledge Retail Technology Technology 502

Netbasequid

JUNE 13, 2022

Through market research, companies reduce these uncertainties, build confidence, and achieve mission critical business objectives. Market research is a dynamic field. We’ll share some insight about traditional market research vs modern strategies below! The Evolution of Market Research.

Marketing Research 98

Marketing Research Market Research Research Marketing 98

Netbasequid

AUGUST 9, 2022

And this understanding is made possible with a market research report. We are going to cover the bases of what a market research report is and how to prepare one that will set you on the road to success. What Is a Market Research Report? Types of Market Research. Let’s begin!

Marketing Research 98

Marketing Research Market Research Research Marketing 98

Netbasequid

JULY 26, 2022

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research?

Marketing Research 98

Marketing Research Market Research Research Marketing 98

ArchIntel

JANUARY 19, 2021

Raven Industries has posted a job opening on LinkedIn for a market research analyst position based in its office in Sioux Falls, South Dakota. The successful candidate will be tasked with performing marketing-related tasks and research in line with the company’s marketing plans and divisional strategic objectives.

Marketing Research 104

Marketing Research Market Research Research Marketing 104

Netbasequid

APRIL 1, 2021

Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do business. And these 10 market research trends in 2021 are bound to do just that. How Market Research Tools Have Evolved.

Marketing Research 105

Marketing Research Market Research Research Marketing 105

Netbasequid

AUGUST 29, 2022

There are two great market research approaches to keep brands informed: Qualitative and quantitative market research. While both have their place in business and there are situations where you could use either, we are focusing here on qualitative market research. What Is Qualitative Market Research?

Marketing Research 98

Marketing Research Market Research Research Marketing 98

Netbasequid

AUGUST 1, 2022

Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Market research is the process of understanding the current state of the market in relation to a particular aspect of the business.

Marketing Research 98

Marketing Research Market Research Research Marketing 98

Netbasequid

APRIL 7, 2022

As they begin to incorporate consumer insights from social media into their market research, many companies rely on traditional techniques such as focus groups, surveys, interviews, and ethnographies. What is Triangulated Research? Have you had a research project recently? It’s a three-pronged approach to data analysis.

Marketing Research 105

Marketing Research Market Research Research Marketing 105

Netbasequid

SEPTEMBER 16, 2022

There are many reasons, but a recurring theme revolves around market research intelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. Baglietto created an analysis of AstraZeneca’s campaign for its new drug called Tezspire. Tezspire is designed for people with severe asthma.

Marketing Research 98

Marketing Research Market Research Research Intelligence 98

Netbasequid

AUGUST 5, 2021

There are many types of market research available to brands – and some are more effective than others. We’ve listed the top ten market research types and methods here to help you decide which is best for you! Global revenue of the market research industry exceeded 73.4 billion U.S. Observation. Experiments.

Marketing Research 105

Marketing Research Market Research Research Marketing 105

Netbasequid

AUGUST 15, 2022

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. You will crash.

Marketing Research 98

Marketing Research Market Research Research Marketing 98

Smart Data Collective

MARCH 23, 2022

In short, consumer data is the gold of surveys and all market research conducted. In short, consumer data is the gold of surveys and all market research conducted. Basket analysis. You may call it the basket analysis or the affinity analysis. 5 data mining tips for leveraging your surveys.

Data Mining 334

Data Mining Analysis Profiling Market Research 334