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Higher-ed CIOs embrace academia’s AI challenges

CIO

Broadly speaking, it’s needed by researchers, in fields from medical studies to social sciences, and is a vital tool to keep universities running efficiently, assist professors with courses, predict academic failure in time to make changes, and give students the help they need with administration.

Education 846
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A CIO primer on addressing perceived AI risks

CIO

Ask your average schmo what the biggest risks of artificial intelligence are, and their answers will likely include: (1) AI will make us humans obsolete; (2) Skynet will become real, making us humans extinct; and maybe (3) deepfake authoring tools will be used by bad people to do bad things. And it’s needed.

Win 779
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Sports and Entertainment Trends Shift, Spike & Set the Stage for 2022

Netbasequid

Staying on top of these shifts and entertainment trends throughout 2022 using market research will be critical when attempting to keep pace with consumer mindset shifts. We’ll take a brief look here at the world of sports and entertainment with a focus on: Comparing today’s conversation versus the historical narrative.

Sports 98
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CIOs grapple with the ethics of implementing AI

CIO

Christoph Wollersheim, a member of the services and artificial intelligence practices group at global consulting firm Egon Zehnder, pinpoints five critical areas most organizations need to address when implementing AI: accuracy, bias, security, transparency, and societal responsibility.

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Learning, Understanding, and Influencing Consumer Behavior

Netbasequid

Consumer behavior analysis. From a market intelligence perspective, an understanding of consumer behavior is built upon data analyses that uncover your target audience’s needs, wants, likes, and dislikes. Consumer Behavior Analysis & Measurement. Here’s what that looks like for a major sports apparel brand.

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US Manufacturers Regain Bullishness Amid Q1 Rebound in Production Activity

ArchIntel

In such an environment, competitive intelligence professionals must work extra hard to deliver desperately-needed insights. Executive Profile: Anupama Pokharna, Senior Market and Competitive Intelligence Manager at Western Digital. She spent two years at KLA as market intelligence manager.

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When clients ask us to analyze their own business

Aqute Intelligence

We sometimes get asked by clients whether we can conduct ‘competitor’ analysis of their own business. It can be useful alongside analysis of competitors, as it provides a like-for-like comparison for competitive benchmarking, conducted by the same research vendor. It allows clients to calibrate the competitor research.