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Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Contact us today to learn more.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Mona Liddell is a research manager for IDC’s IT Executive Programs (IEP). Contact us today to learn more.
Four of the top 7 competitive intelligence blogs were written in 2009. 2 were competitive intelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. As a primaryresearcher, I look for ways to motivate people to share.
Allis Information Management (AIM) is now doing business as AIM – Targeted Intelligence. While evolving its mainstay research and data management offerings, our company now provides a wide range of intelligence consulting services. The rebranding comes in response to AIM’s growing portfolio of capabilities.
Despite our obvious bias, we know that you don’t always need an external competitive intelligence agency. Your own colleagues can conduct competent, actionable competitor research. Your in-house teams can do things that competitive intelligence agencies can’t, like ask salespeople what they hear in the field.
Knowing how to get competitor pricing is essential for the competitive intelligence of any business. However, competitive analysis about your competitors can be a complex and time-consuming process. Primary methods involve direct interaction and observation, while secondary methods focus on analyzing existing published information.
Using the right tools is important when conducting market and competitive intelligenceresearch especially now that M/CI analysts have to deal with massive amounts of data, says Peter Grimm , president of competitive intelligence company Cipher Systems. ArchIntel™ -.
In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where market analysis tools come in.
Business intelligence (BI) and analytics are competitive necessities in today’s fast-moving, data-driven business world. Although business intelligence is a powerful tool, most organizations do not implement it successfully or are lacking a centralized source to maximize its full potential.
Companies must rely on their competitive intelligence executives to light the way forward. Executive Profile: May-Yee Ng, General Manager of Competitive Intelligence at Chevron. Executive Profile: Blaker Reuter, Market Intelligence and Strategic Planning Manager at GE Capital. Here are the profiles of some of them.
Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help market research firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.
This requires that organizations make decisions that are informed by secondary data, and targeted primaryresearch. Mohit Bhakuni has spent the last decade building Contify, an AI-enabled Market and Competitive Intelligence Platform, and implementing successful intelligence platforms at leading Fortune 500 enterprises.
In more detail, this means that market research is guided by a specific research problem rather than simply going out to understand the market. And its steps include the collection, analysis, and interpretation of market data. Data analysis : After you gather a sufficient amount of data, you will analyze it to gain insights.
The digital landscape is rapidly evolving, and businesses and investors alike are constantly seeking innovative ways to gain insights from industry experts to elevate their primary investment research. Expert Insights leverages 10+ years of investment in AI development to further refine and personalize primaryresearch.
How AI-enabled competitive intelligence solutions can drive informational advantage. In our experience, effective competitive intelligence integrates information from both primaryresearch and secondary monitoring. What type of information is available from primaryresearch and secondary monitoring?
Whether you’re a seasoned professional or new to Competitive Intelligence, our series of Essential Skills for Competitive Intelligence Professionals will give you the knowledge and tools you need to excel. What is competitive intelligence?
AlphaSense is a leading market intelligence platform that combines a diverse content universe with artificial intelligence (AI) power and easy scheduling capabilities with quality experts to maximize your return on investment (ROI).
The competitive strategies every company should know Gaining a competitive edge requires extracting high-value intelligence about your competitors and the markets you operate in. Key Takeaways: What is competitive intelligence? Develop strategies to integrate diverse information into actionable intelligence.
Product Innovation Research: What are the unmet needs in the marketplace? Innovation is born of raw consumer insight combined with keen market understanding, and it hinges on real-time AI-driven analysis that offers analyses that one is comfortable betting the business on. PrimaryResearch Options. What do they want?
As a primaryresearch expert, I am always looking to for ways to motivate others to share. While the book focuses on closing sales deals, the same tactics will work to promote sharing when conducting competitive intelligence collection or win/loss interviews. So much about life revolves around effective communication.
Competitive Analysis. A competitive analysis offers you intel on who your competitors are, and what their consumers have to say. A competitive analysis offers you intel on who your competitors are, and what their consumers have to say. Brand Loyalty Analysis. And the best part is primaryresearch results are conclusive.
Leveraging Expert Insights on healthcare trends allows researchers to understand how new developments impact the life sciences landscape at a deeper level and make well-informed investment decisions.
To stay ahead of new trends, identify risks and opportunities, and gain competitive advantages, you need the ability to conduct deeper market analysis that goes beyond simply consuming information but that helps you make smarter decisions and build better strategies. And yet, not all market analysis is created equal.
An increasing number of pharma professionals are relying on market intelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. These tools turned a monumental task into a cakewalk by exponentially increasing the accuracy, breadth, and depth of conducted research.
Combine Content with AI AlphaSense is a market intelligence platform that stands out from all the rest, both due to its extensive universe of content and its advanced AI search technology. Sentiment analysis can read between the lines in nuanced ways that humans often cannot do on their own.
The webinar was hosted by Contify, a leading competitive intelligence company. The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.
Navigating efficiently through public data, earning calls, press releases, and more can be incredibly overwhelming for researchers. Enter AlphaSense, a leading artificial intelligence (AI)-based market intelligence platform, that revolutionizes primaryresearch and allows you to expedite the mastery of new or challenging topics.
While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligence market in the United States is growing by leaps and bounds. It will be up to the competitive intelligence professionals in each firm to provide the insights needed to exploit the windfall opportunities.
But with the sheer amount of information available, conducting market landscape analysis isn’t always straightforward—even the term itself is vague at best. Below, we will explore how the AlphaSense platform enables you to surface the intelligence and insights you need to master market landscape analysis in three easy steps.
What is Competitive Intelligence? Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Competitive intelligenceresearch answers questions such as: What are my competitors’ strengths and weaknesses?
Reactive practices : Over half of respondents wish their market intelligence process was more proactive. The star of AlphaSense’s Broker Research for 2022 was undoubtedly Goldman Sachs, whose aftermarket research reports are now exclusively available to AlphaSense customers. More Dashboard Customization .
Today, there are online data visualization tools that make it easy and fast to build powerful market-centric research dashboards. They come in handy to manage the results, but also the most important aspect of any analysis: the presentation of said results, without which it becomes hard to make accurate, sound decisions.
When you have an angle to attack your research problem, you know the kind of secondary research data that you need. There are various credible places to look for it – and if it can be found, it can likely be scraped and uploaded for analysis. Advantages of Secondary Market Research. These include: 1. Government agencies.
Other market intelligence platforms operate on a variable cost model, where costs depend on the perceived quality of experts (ie. Plus with lower cost per one-on-one call, Expert Insights is the ultimate primaryresearch package to optimize your research budget and maximize your ROI. c-level executives, doctors, etc.)
Establishing an efficient and successful competitive intelligence (CI) program is no small feat. Without comprehensive insights, teams will not be able to monitor thousands of sources, get a quick trend analysis, and have the most relevant information highlighted for their organization to respond efficiently. Conclusion.
Let’s take a look at what market research is and how it works, so you can propel your efforts forward today! As a consumer and market intelligence provider, we have seen enough of the constant change in the marketplace to know that market research should be an ongoing activity for all businesses. What is Primary Market Research?
Expert networks are a critical tool for market intelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. AlphaSense, a leading market intelligence platform, has disrupted the expert network industry by providing Expert Insights with powerful AI search technology.
Having a dedicated and comprehensive competitor analysis framework is critical, as is the ability to access all the competitive information you need in one place. What is a Competitor Analysis Framework? PEST Analysis – Stands for political, economic, social, and technological analysis.
However, there are many research tools available that can help investors overcome option paralysis and make faster, more confident decisions. AlphaSense is a leading AI-based market intelligence platform that provides investment research through Expert Insights alongside an extensive universe of private, public, and premium content.
Leveraging firsthand perspectives from first-hand, company or industry operators can radically transform your market research from reactive to proactive. AlphaSense, a leading market intelligence platform , has disrupted the expert call landscape with its powerful AI-based expert transcript library and flat pricing for Expert Call Services.
Learn how to diagnose what needs to be fixed in your competitive intelligence program by reading Competitive Intelligence Rescue. DIY (Do it yourself) competitive intelligence. Adding primaryresearch capabilities. Defending against your competitors’ intelligence activities. What were the real problems?
Challenge The global food company needed in-depth competitive intelligence on the potential partner and its business landscape. Our expertise in desk research and partnership evaluations, combined with our extensive network of food industry experts, further strengthened our capacity to provide efficient and effective support.
The digital landscape is rapidly evolving, and businesses and investors alike are constantly seeking innovative ways to gain insights from industry experts to elevate their primary investment research. AlphaSense’s patented AI technology enables users to conduct top-down and bottom-up qualitative research significantly faster.
Intelligence professionals respond to shifts in priorities, increased pressure from management, and fewer resources. The COVID-19 induced shutdowns have reset the agenda for strategy, intelligence, and insights professionals.
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