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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Among the highlights of the 2023 Australian Open were a revamped Match Centre 2.0,

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How the Internet of Things and AI will Transform Sports Business?

Smart Data Collective

If there’s one industry that had previously remained fairly untouched from the technological advancements, it is the sports domain. We have recently seen a number of technological developments that have impacted sports. The sector has reached a market value of $388.3 Role of AI in the Sports Industry. billion in 2020.

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The Role of Data Analytics in Football Performance

Smart Data Collective

many of our articles have centered around the role that data analytics and artificial intelligence has played in the financial sector. The sports industry is among them. The Sports Analytics Market is expected to be worth over $22 billion by 2030. It is growing at a piece of 28% a year.

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Sports and Entertainment Trends Shift, Spike & Set the Stage for 2022

Netbasequid

Staying on top of these shifts and entertainment trends throughout 2022 using market research will be critical when attempting to keep pace with consumer mindset shifts. We’ll take a brief look here at the world of sports and entertainment with a focus on: Comparing today’s conversation versus the historical narrative.

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Higher-ed CIOs embrace academia’s AI challenges

CIO

If you don’t know these tools, you’re at a disadvantage in the job market.” We just happen to have some of the best athletic programs in the country as well, requiring us to stay on the cutting edge of sports marketing and entertainment.” Artificial Intelligence, CIO, Education Industry, Generative AI, IT Leadership

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What is Brand Protection?

mention

Legal Enforcement: Brand protection involves taking legal action against infringers, counterfeiters, and unauthorized distributors through cease and desist letters, litigation, and other legal measures to enforce intellectual property rights and deter future violations, safeguarding brand integrity and market exclusivity.

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CIOs grapple with the ethics of implementing AI

CIO

Christoph Wollersheim, a member of the services and artificial intelligence practices group at global consulting firm Egon Zehnder, pinpoints five critical areas most organizations need to address when implementing AI: accuracy, bias, security, transparency, and societal responsibility.