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Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitive analysis is one such term.
In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the worlds leading tech media, data, and marketing services company. IDC is a wholly owned subsidiary of International Data Group (IDG Inc.), Contact us today to learn more.
This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. Key Features: Comprehensive buyer dataset with 4.2
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
Looking for a market and competitive intelligence tool to improve competitor tracking, help your business become your industry’s leader and monitor market disruptors? We’ve put together a side-by-side review of three leading market and competitive intelligence tools: Crayon, Knowledge360, and Kompyte Analysis Software.
The post Building a Winning GovCon Pipeline with MarketIntelligence appeared first on FedSavvy Strategies. DOGE will impact how most U.S. Government agencies look and operate. Who is more or less likely affected? Check out our blog for more.
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Unleashing deep automation: Evolving enterprise intelligence Deep automation transcends traditional automation approaches, offering a holistic, adaptive, and evolutive strategy at the enterprise and ecosystem level. It leverages hierarchies, synergistic transformation, and distributed processing to produce complex, intelligent systems.
Dubbed Cropin Cloud, the suite comes with the ability to ingest and process data, run machine learning models for quick analysis and decision making, and several applications specific to the industry’s needs. The suite, according to the company, consists of three layers: Cropin Apps, the Cropin Data Hub and Cropin Intelligence.
But through a systematic analysis of the AI capabilities that are actually available today – as opposed to features that vendors have promised or theorized but not yet implemented – it’s possible to gain an accurate assessment of the extent of AI’s impact on the cybersecurity space. What’s the value of AI in cybersecurity tools?
Government agencies and nonprofits also seek IT talent for environmental data analysis and policy development. Government agencies and nonprofits are looking for data scientists and engineers to help with climate modeling and environmental impact analysis. the worlds leading tech media, data, and marketing services company.
AlphaSense addresses this head-on with a generative AI suite purpose-built for marketintelligence, integrating the highest-quality data and advanced analytics to ensure you’re equipped with accurate, scalable, and actionable insights. Ready to streamline your market research workflows? Why AlphaSense?
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
What is marketintelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is MarketIntelligence? Immediate MarketIntelligence Benefits.
Marketintelligence is critical for businesses trying to stay competitive. Whether you’re conducting competitor analysis, tracking customer behavior, or scanning trends, understanding the right methods is important. Knowing how to collect and analyze data can set you apart.
Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.
The global professional services market is expected to grow from $5028. The market is expected to reach $7063. — Research And Markets. Crowe is currently recruiting a marketintelligence manager to serve as an integral part of the company’s marketintelligence team headquartered in Grand Rapids, Michigan.
Enterprise transformation tools like OrbusInfinity, Planview, or LeanIX typically provide functions like decision analysis, presentation, modeling, and collaboration to support EA frameworks. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets.
Quantify ROI: Provide a detailed return on investment (ROI) analysis to gain leadership support. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company.
A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. Without a well-researched and informative analysis, businesses risk falling behind. What is a competitor analysis report?
In business, data science and artificial intelligence are usually geared towards powerful efficiencies and growth. On the one hand, the quality of automated analysis is not clearly understood, and on the other, there is a perceived threat of machines making people’s own expertise redundant. Artificial Intelligence, Machine Learning
To that end, IT leaders should perform a careful analysis of ROI before, during, and after an edge implementation. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. Learn more about IDC’s research for technology leaders.
To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and marketintelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/marketintelligence ‘go to’ story you share?
Create awareness: Share data-driven analysis with key stakeholders and executives and educate them about the challenge. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. Contact us today to learn more.
Brands need marketintelligence tools that will inform strategic decision-making across their enterprise. As such, you need marketintelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.
We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform marketintelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of marketintelligence.
Consumer marketintelligence keeps your company physically fit and in center view of consumers’ searching eyes. It provides intel on how to connect with your consumers and offers product and marketing ideas based on unfulfilled consumer needs. Why satisfaction is guaranteed when you’re armed with the right intelligence.
Take a scientific approach with explicit hypotheses and rigorous analysis to validate potential solutions. Cost-benefit analysis: Evaluate the total cost of ownership (TCO) in maintaining outdated technologies versus the benefits of retiring them. the world’s leading tech media, data, and marketing services company.
Modern SOCs are equipped with advanced tools and technologies such as security information and event management (SIEM) systems, threat intelligence platforms, and automated response solutions. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets.
Luckily, todays top marketers are able to assemble a much more accurate view of their customers and prospects by relying on Go-to-MarketIntelligence , which fuses high-quality B2B data, real-time buying signals, and AI-fueled insights. These simple equations are a great starting point for GTM leaders to calculate their TAM.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence? The concept has quite some nuance to it.
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. IDC is a wholly owned subsidiary of International Data Group (IDG Inc.),
Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But B2B intelligence gets more intelligent by the day (that would be machine learning, predictive intelligence , and other dimensions) – in addition to simply growing the database. This is data too.
Competitive Intelligence (CI) is my passion. Competitive Intelligence (CI) is not a database subscription. Am I so bold as to liken CI to other intelligence disciplines such as Signals Intelligence (SIGINT), Human Intelligence, (HUMINT), etc.? He is a nerd. It is NOT glorified “Googling.” go get’em!”.
Technology : Sales and marketingintelligence platforms and customer relationship management systems. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. Market Expansion.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.
Action oriented management consulting firm FedSavvy Strategies has announced a partnership with rapidly growing marketintelligence platform G2Xchange to bring more in-depth actionable intelligence to the more than 12,000 companies, federal agencies, trade organizations, and nonprofits that use G2Xchange.
International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Learn more about IDC’s research for technology leaders. Contact us today to learn more.
And that’s where thematic analysis comes in! As such, brands need tools capable of collecting data and uncovering the patterns that inform marketintelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? How to conduct a thematic analysis. What is Thematic Analysis?
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.
Recently, we’ve been sharing some of our “inside baseball” approaches to fantastic intelligenceanalysis. Why would you reveal the point of your analysis up front? There is a concept in intelligenceanalysis called “ analytic confidence.” In short, this is how confident you are in your own analysis.
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