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More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/lossanalysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/lossanalysis templates can be tremendously helpful. A template for segmenting lost deal rationale.
Win/lossanalysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Sales reps get insights that they can use to improve their objection-handling tactics. Marketers get insights that they can use to optimize their messaging.
Incident response: Firefighting daily issues, responding to major incidents, or performing root cause analysis prevents database administrators from performing more proactive tasks.
In company circles, win lossanalysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win lossanalysis helps sale win more deals.
Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.
Business intelligence (BI) analysts transform data into insights that drive business value. What does a business intelligence analyst do? The role is becoming increasingly important as organizations move to capitalize on the volumes of data they collect through business intelligence strategies.
To systematically maximize the value of digitalization and intelligence, we must consider the following. Grid-based loads involve the precise analysis and prediction of energy consumption behavior. Open, digital and intelligent ecosystems must be created, including for algorithms, applications, edge computing, and terminals.
Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.
Here at Primary Intelligence, our most requested eBooks cover “ why win lossanalysis? People are constantly trying to understand what win lossanalysis is and how it can help them. When Primary Intelligence first started in 2000, win lossanalysis was in its infancy. What is win lossanalysis?
Business sectors using artificial intelligence are seeing significant gains in productivity while AI skills are commanding higher wages, according to a new PwC report. Impact of AI on jobs The latest PwC report comes amid mounting concerns over the potential for significant job losses due to the increasing use of AI.
Using data science and artificial intelligence can be useful for this type of growth. Artificial intelligence. You may have heard artificial intelligence being referred to as AI in countless movies and TV shows. One way that AI can be used to benefit your tech company is to carry out risk analysis.
Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win lossanalysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win lossanalysis isn’t just for marketers anymore.
DC Water drives down water loss The District of Columbia Water and Sewer Authority (DC Water) is using predictive analytics to drive down water loss in its system. The company has created the Sales Intelligence Platform, which combines retailer data with PepsiCo’s supply chain data to predict out-of-stocks and alert users to reorder.
Our recent data analysis of AI/ML trends and usage confirms this: enterprises across industries have substantially increased their use of generative AI, across many kinds of AI tools. Preventing data loss will be a key factor in embracing generative AI. Can I prevent data from leaving the organization?
If software vendors have their way, the answer is likely to involve more artificial intelligence. Sensormatic tackles loss prevention CIOs will be more used to preventing data loss, but Sensormatic wants to get them involved in preventing shrinkage, or inventory loss, often through theft.
Beyond regulatory problems, companies overstating their AI use could expose themselves to shareholder lawsuits and a loss in customer trust, Shargel adds. A record number of S&P 500 companies, 199 of them, mentioned AI in their earnings calls covering the first quarter of 2024, according to analysis by document search firm FactSet.
As a sales leader, win lossanalysis is key to hitting revenue goals and increasing win rates for your team. Through win lossanalysis, you are able to tap into your buyer feedback to get an unbiased look into why your reps win and lose. Win lossanalysis can help you discover each rep’s unique path to winning more deals.
Visibility into the impact of issues on users and application performance, enabling more intelligent prioritization and faster response. Trusted root cause analysis that enables your teams to identify the source of an issue, even if the problem arises in cloud, SaaS, or ISP networks.
Win lossanalysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. Find answers to your burning questions around why you win and lose through win lossanalysis.
Win LossAnalysis continues to gain popularity as a buzz word for self-help improvement within sales and marketing teams. You can’t do a couple of half-baked actions on the side of everyday business and expect it to be the equivalent of a full-blown win lossanalysis program. But it isn’t a quick fix.
There are several ways a product leader can use win lossanalysis to keep your offerings in line with buyer needs. Win lossanalysis helps you gather the voice of your buyers and what they perceive are the strengths and weaknesses of your product. Developing Product Roadmap. Increase product impact on buyer needs.
There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Another example is the groupings framework.
Most often when people think of win lossanalysis, they think of the sales process. But win lossanalysis has tremendous benefits on the customer success side of a buyer’s journey. Customer experience can benefit from win loss insights in the following ways: Aligning Sales Promises and Delivery.
By conducting a competitive analysis, you’ll be able to identify your top competitors and understand how your buyers perceive your brands, products, and services in comparison. can help you gather clearer responses for your competitive analysis. Buyer feedback is the purest data source when it comes to running a competitive analysis.
However, according to a study by Gartner1, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics. This disconnect between why sellers think they lose and what really causes losses according to buyers – the sales experience – is where deals go wrong.
I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions. In short, it will allow salespeople to enter meetings with complete intelligence about each participant and company. Why Conversation Intelligence? Applications Married with Intelligence.
Read the 2022 State of Competitive Intelligence Report and you’ll find tons of encouraging insights: 33% of CI teams are making time for win/lossanalysis on a monthly basis. 66% of growing CI teams plan to increase their investments in technology. 98% of stakeholders say CI is at least somewhat important to their success.
Recently I was interviewed about Win Lossanalysis. Question: Why did you write this book, Win/LossAnalysis ? Ellen: There wasn’t a book written on Win/Lossanalysis and every time I complete a Win/Loss project, and my client makes the changes that I recommend, they make more money. How does it work?
Boston and Draper, UT – Primary Intelligence , the leader in win-lossanalysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.
The impending loss of third party cookies is potentially one of those changes. It follows other industry moves to address privacy concerns such as Apple Intelligent Tracking Prevention, which stops companies from identifying and profiling their customers using third party cookies. A vital tool for business.
Similarly, if the nights are very humid for crops with thin shells, it will suggest halting irrigation until late morning to prevent fruit cracking, which can lead to yield loss and pest diseases. Real-time data for enhanced agricultural efficiency Real-time data collection and analysis are critical to SupPlant’s approach.
RFID tags combined with GenAI can be used for inventory tracking, loss prevention, and stocking. Combining convenience with loss prevention Surveys show that 40-60% of shoppers prefer self-checkout, 4 but many chains have reduced self-checkout due to losses being more than 16 times higher than with human cashiers.
When running Win-LossAnalysis or a voice of the customer program, you must be able to show the value and impact of your program to executives and key stakeholders. Win-Loss KPIs that measure application: Win-lossanalysis and voice of the customer programs are meant to drive results and increase revenue.
I just had another client tell me he was getting pushback from his salesforce to do Win/Lossanalysis. They felt that win/lossanalysis would be a critique of them, and only them. The objective of Win/Lossanalysis is to win and retain more business, not to critique sales people.
Critical IT skills, especially in cybersecurity, artificial intelligence, and machine learning, have long been in short supply, and the current labor shortage is intensifying the need for such professionals, Kirkwood notes. To achieve this goal, “CIOs need to treat the assessment and analysis of data as a scientific discipline,” he advises.
Business intelligence tools are means that help companies get insights from their data and get a better understanding of what directions and trends to follow. Regardless of the scale of your business, implementing the right business intelligence tool can help you get more use of your data than ever and drive more profit.
Artificial Intelligence (AI) has significantly altered how work is done. Artificial Intelligence, in turn, needs to process data to make conclusions. How Artificial Intelligence is Impacting Data Quality. Many believe that AI will replace human intelligence, which is not far from the truth. Elimination of Human Mistakes.
Specifically: Scenario-based planning : Digital investments always involve disciplined analysis of the options. Being proactive and leading with the strategic questions early in the deal analysis can amplify the value and mitigate transaction risks. Integration planning : Milestones provide critical digital governance.
This blog summarizes some of the significant contract wins and losses that have shaped the current federal contracting landscape today. Keep reading for some highlighted wins and losses in the GOVCON space. This includes successful defense of recompetes and some major takeaway contract wins. CACI has held this work since 2017.
Understanding competitive pricing analysis can be a game-changer for your business. This analysis involves gathering, comparing, and analyzing pricing data from your competitors to optimize your pricing strategy. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes.
In May, I was honored to give a Win/Lossanalysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/LossAnalysis Captures and Keeps New Business.
AI (Artificial Intelligence) and ML (Machine Learning) will bring improvement in Fintech in 2021 as the accuracy and personalization of payment, lending, and insurance services while also assisting in the discovery of new client pools. Now that artificial intelligence is involved, fraudulent transactions can be fully eliminated.
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