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Artificial Intelligence in practice

CIO

The world has known the term artificial intelligence for decades. Developing AI When most people think about artificial intelligence, they likely imagine a coder hunched over their workstation developing AI models. Today, integrating AI into your workflow isn’t hypothetical, it’s MANDATORY.

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24 Questions to Consider for Your Next SWOT Analysis

Crayon

So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. If introspection were easy … nevermind.

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A Guide to Social Media Competitive Analysis (Template)

Crayon

The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Present your analysis. Create your template (or use ours). Gather your data.

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3 Win/Loss Analysis Templates You Can Use Right Now

Crayon

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful. A template for segmenting lost deal rationale.

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3 Competitive Analysis Frameworks to Try in 2021

Crayon

Competitive analysis frameworks are indispensable for anyone who wants to extract meaning from intel and inspire action across their organization. When we talk about competitive intelligence, we’re talking about a three-step process: track, analyze, act.

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Gathering Competitive Intelligence: The Complete Guide

Crayon

Gathering competitive intelligence is a challenge. On average, it takes up one-third of all time spent on the CI process (the other two parts of the process being analysis and activation). By the time you’re done reading, you’ll have an answer to each of the following: Why is gathering competitive intelligence difficult?

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8 Key Steps to Help You Spot Competitor Analysis Trends in 2023

Crayon

Effective competitive intelligence requires constant aggregation and analysis in order to turn information into actionable insights. But how do you get the right intelligence, how do you draw conclusions from that data, and what do you do with that analysis? and reading online reviews. It ain't easy. But there’s hope!