Remove Analysis Remove Information Remove Marketing Research
article thumbnail

7 Market Research Examples for Competitive Intelligence

Cipher

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??

article thumbnail

IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Startups require a solid foundation founded on extensive market research to flourish in this volatile climate.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Seven Benefits of Using AI to Perform Text Analysis

Smart Data Collective

Businesses are including more of it in their companies and adopting methods like AI text analysis. . What is text analysis? In smaller companies, too, one can see that they take in more textual information than they can handle. This problem will not stop as more documents and other types of information are collected and stored.

Analysis 331
article thumbnail

What is Secondary Market Research?

mention

Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?

article thumbnail

AI poised to replace entry-level positions at large financial institutions

CIO

One of the key reasons why AI may disrupt entry-level financial services positions is its potential to automate the information processing that comprises a large portion their job description.

Banking 539
article thumbnail

A history of tech adaptation for today’s changing business needs

CIO

The best weapon to make decisions in a dynamic world is accurate and relevant information so organizations can carry out strategic plans in the most reliable way. Externally, it’s seen a steady increase in customer satisfaction surveys, revenue, stock price, and ratings as the most innovative provider in the market research industry.”

Business 448
article thumbnail

What is NLP? Natural language processing explained

CIO

When you click on a search result, the system interprets it as confirmation that the results it has found are correct and uses this information to improve search results in the future. SpaCy , an open-source library for advanced natural language processing explicitly designed for production use rather than research.

Algorithm 533