This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Knowledge management: GenAI helps organize and retrieve organizational knowledge, making it easier for IT professionals to access the information they need to solve problems and learn new skills. the worlds leading tech media, data, and marketing services company. Contact us today to learn more.
Attempting to grow your business without marketintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of marketintelligence. What is marketintelligence?
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion by 2025.
But through a systematic analysis of the AI capabilities that are actually available today – as opposed to features that vendors have promised or theorized but not yet implemented – it’s possible to gain an accurate assessment of the extent of AI’s impact on the cybersecurity space. What’s the value of AI in cybersecurity tools?
Quantify ROI: Provide a detailed return on investment (ROI) analysis to gain leadership support. Invest in a comprehensive application inventory Leverage platforms to capture detailed information on each application, including business value, technical health, and operational costs. Employ AI and ML to assist in processes.
Staying ahead in a competitive market requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. What is a competitor analysis report?
AlphaSense addresses this head-on with a generative AI suite purpose-built for marketintelligence, integrating the highest-quality data and advanced analytics to ensure you’re equipped with accurate, scalable, and actionable insights. Ready to streamline your market research workflows? Why AlphaSense?
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
What is marketintelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is MarketIntelligence? Immediate MarketIntelligence Benefits.
Modern SOCs are equipped with advanced tools and technologies such as security information and event management (SIEM) systems, threat intelligence platforms, and automated response solutions. the world’s leading tech media, data, and marketing services company. Both the command center and SOC are ready to respond.
On the one hand, the quality of automated analysis is not clearly understood, and on the other, there is a perceived threat of machines making people’s own expertise redundant. This is critical, ensuring algorithms deliver valuable insights, analytics and support increased automation. Users must be able to deeply trust the applications.
Luckily, todays top marketers are able to assemble a much more accurate view of their customers and prospects by relying on Go-to-MarketIntelligence , which fuses high-quality B2B data, real-time buying signals, and AI-fueled insights. And marketers can surface this vital information to gain a critical competitive advantage.
And that’s where thematic analysis comes in! As such, brands need tools capable of collecting data and uncovering the patterns that informmarketintelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? How to conduct a thematic analysis. Let’s see why!
To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and marketintelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/marketintelligence ‘go to’ story you share?
Regions Bank announced that it is on the lookout for its next real estate marketintelligence analyst. Aside from the expected workload that comes with the job, Regions is also looking for candidates savvy with analyzing market data using the Geographical Information System. ArchIntel™ -.
We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform marketintelligence. Our mission is to improve the business world’s strategic decision-making by fueling it with better information at every step. Powered by ASLLM, Smart Summaries delivers greater than 99.9%
Consumer marketintelligence keeps your company physically fit and in center view of consumers’ searching eyes. It provides intel on how to connect with your consumers and offers product and marketing ideas based on unfulfilled consumer needs. Why satisfaction is guaranteed when you’re armed with the right intelligence.
Competitive marketintelligence keeps you ahead of the evolving industry around you. From emerging trends within your category, to emerging crisis you may be facing – marketintelligence can guide your brand to success, help you avoid pitfalls and keep your brand’s feet firmly planted on solid ground.
All this data arrives by the terabyte, and a data management platform can help marketers make sense of it all. DMPs excel at negotiating with a wide array of databases, data lakes, or data warehouses, ingesting their streams of data and then cleaning, sorting, and unifying the information therein.
“It’s imperative to continually listen to what customers are saying , putting yourselves in the customers’ shoes and thinking of ways to better enable them,” Craig Williams, chief information officer at networking software company Ciena, told IDG Connect. Market Expansion. Customer interviews are also beneficial.
Brands need marketintelligence tools that will inform strategic decision-making across their enterprise. As such, you need marketintelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid.
Hackers got into Target’s network through third-party vendors, compromising credit and debit card information for about 40 million customers. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. Contact us today to learn more.
Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels. Accuracy : By reducing human error in data collection, lead capture software ensures that contact information and other details are recorded correctly.
The first phase collects links of products from the Amazon smart watch category pages, while the second phase dives deeper into each product page to gather detailed information. The system uses advanced error handling mechanisms along with separate tracking of all failed attempts to ensure no product information is missed.
Advances in artificial intelligence have made processing images and video scalable far beyond human capabilities. Image analysis software employs machine learning to deconstruct images and return data about everything contained therein. Here, we’ll look at image analysis software, including a definition and examples.
In a nutshell, that’s the difference between an analysis and a series of replicable analyses that are informed by your analytics. With that in mind, we’ll pit trend analytics versus trend analysis , with a focus on: The difference between trend analytics and trend analysis. Brands are hungry for business intelligence.
It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is Market Research? Only market research could have informed such a decision.
Conducting a marketanalysis may sound like an uphill task, and it can be, but the process is too important to be ignored. So, we have created a marketanalysis template to guide you through the process and make it easier to perform regularly. What is a MarketAnalysis? Challenges 1.
Investment banking has always relied on data, analysis, and deep industry expertise. Generative AI is emerging as a critical tool , streamlining deal-making, automating risk assessments, and enhancing marketintelligence. Bain estimates that genAI-driven due diligence can condense a weeks worth of analysis into a single day.
Brands have an early start on Black Friday this year, as they’ve read the market tea leaves and know that getting goods delivered on time is going to be challenging. They’ve also been paying close attention to consumer intelligence, as it informs the timing of their Black Friday and other promotions.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. A competitive analysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats.
In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where marketanalysis tools come in.
Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.
Today’s gen AI platforms, however, require much less data since companies can start out with general-purpose foundation models and either fine-tune them on their own data, add a vector database, or inject information and examples directly into the prompt. In a recent report, he estimated that gen AI software revenues will grow from $3.7
However, with the right text analysis software, your brand will have the key to unlock consumer wants, desires, needs and feelings. And if you’re not sure what text analysis software is, hang on as we will define it and focus on these major points: What text analysis software is and why your company should care about it.
Learn how to mind the other’s business like a pro with this detailed guide to competitive analysis. What is a Competitive Analysis? Competitive analysis is the comprehensive study of a competing brand to maintain a competitive footing. Consider the search engine market.
Competitor analysis is a methodical examination of your category to see where your company stands. It involves a deep exploration of businesses operating in the same market segment, with the intention of maintaining or acquiring more market share. The Steps: How to Do a Competitor Analysis . Let’s dive in!
Generative AI is changing the way people generate new ideas, collect information, and go about their day-to-day lives. Summaries access the key information from a call in concise, bulleted format — without the fluff — and cite their sources. Verifiable information.
Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. The NPL employed by Contify sets aside irrelevant data and extracts important information, she explained. ArchIntel™ -.
With an integrated tech stack, such as Chorus and ZoomInfo’s SalesOS, your teams can successfully: Combine conversation and marketintelligence to get a 360-degree view of your total addressable market. Users can quickly see all of the associated CRM deal information, along with video snippets and conversion metrics.
S&P Global MarketIntelligence is looking at them all. “We We use Microsoft, Google, Amazon, and also open source models from Hugging Face,” says Alain Biem, head of data science for the global financial information company. They trust you with their data that might have customer information,” says Carey.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.
And, visuals can help prospects retain information quicker and more consistently. When people hear information, they’re likely to remember only 10% of it three days later—but if an image is paired with that same information, people retain 65% of it three days later ( source ). Awareness. Consideration.
Technological advances have allowed your buyers to access more information than ever before. Without the appropriate background information, your sales presentation will lack context, personalization, and authority. Basic background information on the business. Background information on the company’s leadership structure.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content