Crayon
AUGUST 11, 2021
The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Present your analysis. Create your template (or use ours). Gather your data.
Crayon
FEBRUARY 28, 2022
By analyzing how your competitors talk about themselves, you equip yourself with the information needed to craft powerful, unique messaging of your own. Now, conducting a full-scale competitive analysis can feel daunting, particularly when your sole focus is on verbiage.
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CIO
SEPTEMBER 26, 2023
In his dissertation at Stanford in 1976, smartphone pioneer and founder and CEO of General Magic Marc Porat correctly prophesied that the future would be defined by “ information machines, information workers, and information companies.” It is high time to get serious about information management.
Crayon
FEBRUARY 6, 2023
Effective competitive intelligence requires constant aggregation and analysis in order to turn information into actionable insights. But how do you get the right intelligence, how do you draw conclusions from that data, and what do you do with that analysis? and reading online reviews. It ain't easy. But there’s hope!
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. This frees up valuable time for sellers to focus more on building relationships and closing deals.
CIO
OCTOBER 30, 2024
The core benefit of Copilots lies in their ability to efficiently provide information and eliminate the need for manual searches, enabling teams to focus on high-stakes tasks. With real-time analysis and enriched intelligence, Copilots help teams visualize app, user, and threat activities, providing full context for incidents.
CIO
JULY 1, 2024
It will mean, in theory, that Morgan Stanley management can see analysis of every call made across the enterprise — often within a few minutes of that call’s completion. It is going to make their data analysis far better. Are people saying what corporate wants them to say? What are clients emphasizing — or ignoring? Richter asked.
Advertiser: ZoomInfo
It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh. It's quite a process for marketing teams to develop a long-term data management strategy.
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