This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Contact us today to learn more.
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Mona Liddell is a research manager for IDC’s IT Executive Programs (IEP). Contact us today to learn more.
Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
That’s where market analysis tools come in. Market analysis is an extension of market research. In other words, market research answers the “What?” while market analysis answers the “Why?” Related reading: How AI is Shaping the Future of Investment Research. When Do You Need Market Analysis Tools?
Thank you so much to the entire team for the work done on this.” – Senior Vice President, Category Business Units Fuld & Company helped a leading global food company successfully evaluate the feasibility of a partnership with a California-based food & beverage manufacturer which had suffered a major product recall in 2022.
Expert Insights utilizes advanced AI search technology, incorporating synonym recognition, sentiment analysis, and the ability to conduct company and thematic searches. Expert Insights leverages 10+ years of investment in AI development to further refine and personalize primaryresearch.
Since taking on the role in November 2020, Ng has been leading the CI function at Chevron, including the gathering, analysis and reporting of financial and strategic intelligence on competitors, industry trends and benchmarks. He also holds a master’s degree in operations research from New York University.
This allows you to quickly gain a full 360 view of the market landscape and eliminate blind spots in your research, thus avoiding poor, uninformed, and often costly decisions. Sentiment analysis can read between the lines in nuanced ways that humans often cannot do on their own.
The key drivers of market research are speed, cost and quality – with accuracy being highlighted here as it eliminates unnecessary spending. Global revenue of the market research industry exceeded 73.4 Having the right types of market research can be a deal-maker, or breaker. PrimaryResearch. billion U.S.
Do some international market research first, to make sure you understand the nuances of different global markets, and create a comprehensive picture of your new target market. Say hello to our market analysis template ! Start with Attest for free Get inspired with our market analysis survey template.
COVID-19 highlighted the importance of having a solid understanding of global supply chains, remote working trends, sales and marketing constraints, the effectiveness of personal protective equipment, and the impact of social distancing on consumer behavior, and much more.
When you have an angle to attack your research problem, you know the kind of secondary research data that you need. There are various credible places to look for it – and if it can be found, it can likely be scraped and uploaded for analysis. Advantages of Secondary Market Research. These include: 1. Government agencies.
But with the sheer amount of information available, conducting market landscape analysis isn’t always straightforward—even the term itself is vague at best. Below, we will explore how the AlphaSense platform enables you to surface the intelligence and insights you need to master market landscape analysis in three easy steps.
Today, there are online data visualization tools that make it easy and fast to build powerful market-centric research dashboards. They come in handy to manage the results, but also the most important aspect of any analysis: the presentation of said results, without which it becomes hard to make accurate, sound decisions.
These technological innovations allow business to access large and complex datasets in an organized and digestible form that allows them to conduct faster primaryresearch and develop better business strategies. Maximize your primaryresearch with the full value of AlphaSense as your one-stop-shop for business intelligence.
On the global front, some 567 AI startups received funding in the first five months of 2020 alone. Deb Miedema currently serves as head of competitive intelligence and technical adviser at Google’s Global Patents Team. Much of these forecasts, however, were made before the world was hit by the COVID-19 pandemic in 2020.
The star of AlphaSense’s Broker Research for 2022 was undoubtedly Goldman Sachs, whose aftermarket research reports are now exclusively available to AlphaSense customers.
Today I’m joined by Vera Chien, Executive Director of GlobalResearch, Insights, & Analytics at Warner Media. Annual revenues are estimated at $36B with 26,000 employees globally. I am joined today by Vera Chien, executive director of globalresearch insights and analytics at Warner Media. Full-time online.
AlphaSense allows access to the only collection of Wall Street research that includes all global banks. Wall Street Insights® , our leading collection of equity research covering global sector themes, industries, and companies from 1,000+ sell-side and independent firms, is indexed, searchable, and all in one place.
Modern market intelligence platforms leverage powerful technology, like AI and NLP, to accelerate and streamline access to expert insights for market researchers. We explore the power of AI technology, like that of AlphaSense, in accessing expert insights for primaryresearchers in greater detail below.
Below, we discuss the components of effective tech market research, as well as how conducting market research on the AlphaSense platform gives you the leading edge. Primaryresearch is also valuable when testing out the feasibility of a new product or when developing a new feature.
AlphaSense, a leading market intelligence platform , provides Expert Insights through its extensive expert transcript library to enhance your primaryresearch with premium thought leadership and powerful artificial intelligence (AI) technology.
The former senior director of global marketing at Molson Coors emphasizes the need for intentionality in brand campaigns and the importance of testing when running campaigns targeted at specific demographics. So why should you start tracking rainbow capitalism themes in your competitive analysis and market strategy?
Best for: Brand tracking Consumer profiling Creative testing Market analysis New product development If you’re a consumer insights professional looking to partner with a market research company, schedule a demo today to see how Attest can help you get the data you need.
PARIS–( BUSINESS WIRE )– The Capgemini Research Institute’s World Life Insurance Report 2023 , published today, highlights an unprecedented shift for life insurers as they face a significant outflow of assets under management (AUM), ahead of history’s largest inter-generational wealth transfer 1.
NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. Insights design or insights analysis. He talked about the important- Growing importance and utilization of qualitative research in Mondelez at a global level.
Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Contact us today to learn more.
Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Contact us today to learn more.
This primaryresearch is a crucial complement to the secondary research sources most professionals traditionally rely on. This is primarily due to GLG ’s insight discovery which works through a proprietary workflow of three solutions: GLG Direct, GLG Syndicated Insights, and GLG Research.
To optimize both margin and market share, a data-centric, live state of the market pricing analysis can solve many of the unanswered questions services leadership and pricing directors face. Clients background The client for this price benchmarking project was a global Top 3 hardware OEM.
These include building: Intelligence and analysis of best practices in your own and adjacent industries. The next step involves using an external research process to blindly study these companies and your own organization with the goal of creating a clear comparison. of Intelligence Artificial, Business and Competitive.
With the rise of advanced technology and globalized operations, statistical analyses grant businesses an insight into solving the extreme uncertainties of the market. Get our free checklist on ensuring data collection and analysis integrity! It is generally agreed upon that the global mean temperature in 1998 was 58.3
A real-world analysis to understand the content posted by companies on their social media sites and its comparative analysis with their coverage in traditional media. Occasionally, they supplemented this data with primaryresearch through their network. As a result their analysis was now well-rounded. Background.
A real-world analysis to understand the content posted by companies on their social media sites and its comparative analysis with their coverage in traditional media. Occasionally, they supplemented this data with primaryresearch through their network. As a result their analysis was now well-rounded.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content