Cipher

MARCH 8, 2021

Big Data has transformed the world of business, allowing decision-makers to measure everything about their customers and their staff. But even with this level of information, many companies end up following a doomed strategy. That’s because they're missing the answers to two vital questions:

Competitor Analysis 327

Competitor Analysis Analysis Marketing Marketing 327

Cipher

SEPTEMBER 25, 2020

Looking for a market and competitive intelligence tool to improve competitor tracking, help your business become your industry’s leader and monitor market disruptors? We’ve put together a side-by-side review of three leading market and competitive intelligence tools: Crayon, Knowledge360, and Kompyte Analysis Software.

Competitor Analysis 325

Competitor Analysis Analysis Competitive Intelligence Competitive 325

Cipher

APRIL 14, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitive analysis is a central part of any market and competitive intelligence (M/CI) strategy.

Analysis 336

Analysis Competitive Competitor Analysis Competitive Intelligence 336

Octopus

JANUARY 5, 2021

How to do Competitor Analysis in 2021 It is important to understand how to do Competitor Analysis in 2021. Most of us work within competitive markets. The post How to do Competitor Analysis in 2021 appeared first on Octopus Competitive Intelligence. So, keeping an eye.

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Competitor Analysis Analysis Competitive Intelligence Competitive 189

Aqute Intelligence

JUNE 25, 2024

This is where knowing how to do a competitor analysis comes into play. Conducting a thorough competitor analysis is essential to stay ahead. Understanding how to perform a competitor analysis helps various departments within a business. What is competitor analysis? Let’s get started.

Competitor Analysis 147

Competitor Analysis Analysis Competitive Landscape SWOT 147

Aqute Intelligence

MAY 6, 2024

Staying ahead in a competitive market requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. What is a competitor analysis report?

Competitor Analysis 147

Competitor Analysis Analysis Matrix Competitive Landscape 147

ArchIntel

MARCH 16, 2021

A recent blog entry on BiQ’s website describes marketing competitor analysis as an assessment of current and potential competitors’ strengths and weaknesses , an activity that aims to keep one’s enterprise on top of competitors at all times. ArchIntel™ -.

Competitor Analysis 173

Competitor Analysis Analysis SWOT Marketing 173

Crayon

OCTOBER 2, 2023

Is robust competitor analysis missing from your product launch plan? Find out how to optimize this key component in your GTM strategy.

Analysis 325

Analysis Competitor Analysis Competitive Marketing 325

Aqute Intelligence

JUNE 23, 2023

This tool is handy for product teams as it helps uncover innovative technologies, identify potential collaboration opportunities, and gain insights into market trends specific to the Asian market. WIPO (World Intellectual Property Organization WIPO's patent search database offers a global perspective on competitor analysis.

Competitor Analysis 130

Competitor Analysis Analysis Intellectual Property Competitive Landscape 130

Engage3

NOVEMBER 27, 2024

A strong retail pricing strategy is essential for businesses to stay competitive in today’s market. By analyzing competitors, pricing trends, and customer behaviors, retailers can develop strategies that enhance customer loyalty and drive profitability. Strengthening brand image and market positioning.

Competitor Analysis 52

Competitor Analysis Retail Analysis Competitive Landscape 52

Aqute Intelligence

MARCH 30, 2023

Competitive intelligence enables your sales and marketing teams to differentiate your business from competitors. Below are some of the tools we use in competitor research for our customers to analyze competitors and understand what they are doing and what they plan to do next. Need a quote for competitor research?

Competitor Analysis 130

Competitor Analysis Analysis Research Competitive Intelligence 130

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. This is where data-driven content marketing strategies can prove fruitful.

Marketing 362

Marketing Marketing Competitor Analysis Data Mining 362

mention

DECEMBER 4, 2024

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

Marketing 130

Marketing Marketing Analysis Predictive Analytics 130

SpyFu

APRIL 1, 2021

Conducting a high-level competitive analysis is crucial to your online success. Often, your most significant opportunities come from your competitors’ data. Keeping up with your competitors’ marketing strategies is a great way to identify their strengths and weaknesses. Which you can use for your marketing strategy.

Competitor Analysis 108

Competitor Analysis Analysis Research Marketing 108

Smart Data Collective

JULY 31, 2019

Link building is one of the best online marketing strategies in use today, thanks to its synergy with other marketing strategies and its incredibly high return on investment (ROI). So why are data analysis skills so important here, and what steps can you take to improve your results? The Role of Data Analysis.

Data Analysis 258

Data Analysis Analysis Competitor Analysis Algorithm 258

Netbasequid

FEBRUARY 3, 2022

One component of competitive intelligence is having a competitor analysis template to inform your efforts. A deep level of intelligence on your competitors is necessary to gauge your standing in the market. What is Competitor Analysis? Competitor analysis can change your life. Stay tuned!

Competitor Analysis 105

Competitor Analysis Analysis Competitive Intelligence Market Research 105

mention

JUNE 14, 2023

Social Listening vs Social Monitoring How to Leverage Social Listening for Social Media Marketing Top Strategies for Social Listening Tools to Amplifying Your Social Media Strategy What is Social Listening? This insight helps adapt marketing strategies, create relevant content, and stay ahead of the competition.

Marketing 346

Marketing Marketing Competitor Analysis Due Diligence 346

Netbasequid

JUNE 28, 2022

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that.

Competitor Analysis 90

Competitor Analysis Analysis Marketing Marketing 90

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Market Research 312

Market Research Marketing Research Startups Intellectual Property 312

Netbasequid

AUGUST 30, 2021

Don’t think for a moment that your competitors aren’t using online competitor analysis tools to keep tabs on you. Fortunately, there are many tools out there to keep you informed on different aspects of a competitor’s movements. As such, we’ll share our list of the best online competitor analysis tools for brands.

Competitor Analysis 98

Competitor Analysis Analysis Competitive Intelligence Gaming 98

ArchIntel

JANUARY 20, 2021

Octopus Intelligence has published a new article that provides businesses with guidance on how to conduct a competitor analysis in 2021. Competitor analysis is a tool that evaluates the marketing strategies used by various companies operating within a certain market.

Competitor Analysis 104

Competitor Analysis Analysis Competitive Intelligence Competitive 104

mention

NOVEMBER 3, 2023

Given the speed with which online trends come and go as well as the growing number of internet users, marketers need to constantly monitor the media to be able to create strategies that convert users into customers. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.

Analysis 173

Analysis Marketing Marketing Benchmarking 173

Smart Data Collective

APRIL 20, 2023

Companies are spending nearly $30 billion a year on big data for marketing initiatives. One of the many reasons that they are using big data is to create better content marketing strategies. A content marketing strategy can help businesses establish brand awareness, increase conversions, and connect with their target audience.

Marketing 275

Marketing Marketing Data Analysis Analysis 275

Netbasequid

MAY 24, 2022

. Competitor analysis is a methodical examination of your category to see where your company stands. It involves a deep exploration of businesses operating in the same market segment, with the intention of maintaining or acquiring more market share. The Steps: How to Do a Competitor Analysis .

Competitor Analysis 98

Competitor Analysis Analysis SWOT Data Mining 98

Netbasequid

DECEMBER 21, 2021

Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. For brands wanting to take competitive intelligence seriously, we’ll talk here about how to do a competitor analysis the right way.

Competitor Analysis 97

Competitor Analysis Analysis Matrix Competitive Intelligence 97

Aqute Intelligence

AUGUST 23, 2023

Any successful marketing campaign accomplishes two key objectives. That’s why it’s important to carry out competitor analysis before determining your company’s marketing spend. Tracking your rivals’ successful marketing campaigns will give you insights on how to best execute your own.

Analysis 130

Analysis Competitive Competitor Analysis Marketing 130

mention

JULY 13, 2022

In today’s crowded market, B2B businesses have to up their marketing game to stand out from the crowd. But with so many different marketing strategies, it can be tough to know which ones are right for your business. B2B Marketing explained. So, what exactly is B2B marketing?

Win 338

Win Marketing Marketing Business 338

Aqute Intelligence

APRIL 6, 2023

Knowing your competitor’s customers in sales is crucial to understanding what kind of product you want to offer and staying competitive when pricing is concerned. If you’re not marketing a product that your customers want, or your prices are too high compared to your competitor, this will harm your business.

Competitor Analysis 130

Competitor Analysis Sales Analysis Competitive Intelligence 130

mention

AUGUST 28, 2024

Context analysis might be just what you need! Context analysis, also known as contextual analysis, examines industry trends, competitors, and market opportunities to provide a complete picture. Context analysis gives a fuller view of what’s really going on. Contextual analysis can be used in many ways.

Analysis 147

Analysis SWOT Competitor Analysis Brainstorming 147

Aqute Intelligence

JULY 12, 2023

Software companies find themselves in a crowded market. In such a contentious, aggressive environment, conducting an efficient competitor analysis is extremely important. What’s useful for customers seeking B2B software is also useful for a developer looking to conduct competitor analysis.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Aqute Intelligence

AUGUST 2, 2023

The total amount they spend on these pursuits is known as the marketing spend. By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. AdForum Building your own advertising network is crucial.

Competitive 130

Competitive Analysis Competitive Intelligence Competitor Analysis 130

Aqute Intelligence

JULY 26, 2023

That’s why social search tools have become such an important part of any competitor analysis for marketing. In this post, we look at some of the most useful social search tools available online and share how you can use them for competitor analysis. Need a quote for competitor research?

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Ways Marketers Can Utilize Data Analytics to Improve the SEO of their Product Pages.

Algorithm 349

Algorithm Data Mining Competitor Analysis Analysis 349

Aqute Intelligence

AUGUST 9, 2023

What are your competitors up to and what are they doing to win the lion’s market share? Hence, this website might be better suited for conducting competitor analysis confined to a single location rather than global searches. Note, however, that its search function is poorly designed.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Smart Data Collective

FEBRUARY 23, 2023

For example, a brand may use data mining to determine which products are most popular among certain demographic groups or which marketing campaigns are most effective at driving sales. This can lead to the misuse of personal information for purposes such as identity theft or unwanted marketing.

Data Mining 362

Data Mining Technology Technology Profiling 362

Aqute Intelligence

APRIL 4, 2023

and “how can I incorporate this into my competitive analysis projects?”. At each stage of your project, you’ll be taking the time to identify competitors, research strengths and weaknesses, find solid data and benchmark against your own business. So what questions make for a good competitor analysis project?

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Smart Data Collective

OCTOBER 13, 2021

Data is important in all aspects of online marketing and advertising, helping businesses find new potential customers, improve conversions and ensure loyal customers are being nurtured. Understanding competitors. Competitor analysis is crucial to understanding your market share position.

Business 334

Business Competitor Analysis Human Resources Advantage 334