SCIP

JULY 19, 2021

How to Use Social Sentiment to Perform a Competitor Analysis. For any brand to succeed, awareness of competitors is mandatory. s never been a better use case for competitor analysis tools. positions in the market. Senior Director, CI & Market Research at Editas Medicine (Massachusetts).

Competitor Analysis 52

Competitor Analysis Analysis SCIP Competitive Intelligence 52

Evalueserve

FEBRUARY 2, 2021

When it comes to Market Intelligence, there are 4 things that you must know to succeed. Market Intelligence helps organizations cultivate strategies to navigate their unique market and competitive landscape. . These 4 components help frame successful campaigns to outcompete competitors: . Market Analysis.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Competitor Analysis 98

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Aqute Intelligence

AUGUST 16, 2023

If you’re trying to gather competitive intelligence , researching their customer lists is a worthwhile endeavor. You can use the tools in this post to conduct a comprehensive competitive analysis that includes customer lists. You also need to examine how your competitors are interacting with those customers.

Competitor Analysis 130

Competitor Analysis Competitive Intelligence Market Segmentation Analysis 130

Aqute Intelligence

SEPTEMBER 6, 2023

To distribute this information among team members, you can create competitor reports in the form of battlecards, newsletters, and integrations that are easy to share so everyone is on the same page. Their platform targets all business functions, such as leadership, strategy, sales, marketing and product.

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Competitive Intelligence Competitive Battlecard Technology 130

Netbasequid

JUNE 3, 2021

Competitive market intelligence keeps you ahead of the evolving industry around you. From emerging trends within your category, to emerging crisis you may be facing – market intelligence can guide your brand to success, help you avoid pitfalls and keep your brand’s feet firmly planted on solid ground.

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Market Intelligence Competitive Intelligence Intelligence 98

Netbasequid

APRIL 17, 2023

Conducting a market analysis may sound like an uphill task, and it can be, but the process is too important to be ignored. So, we have created a market analysis template to guide you through the process and make it easier to perform regularly. What is a Market Analysis? Challenges 1.

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Analysis Marketing Marketing Competitive 98

Netbasequid

APRIL 30, 2021

Marketing intelligence is a must for every company participating online today. Here’s how to get – and stay – ahead of competitors with marketing intelligence insight! What Is Marketing Intelligence? What Is Marketing Intelligence? 10 Marketing Intelligence Use Cases.

Market Intelligence 59

Market Intelligence Intelligence Intelligence Marketing 59

Owler

MARCH 17, 2022

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Cleverx

FEBRUARY 27, 2020

Building a strong foundation in both areas will provide your organization with superior marketing intelligence which can pave the way to developing more relevant marketing strategies, improving performance, or knowing whether investment in a new market, product or service is a viable proposition.

Benchmarking 52

Benchmarking Market Intelligence Competitive Intelligence 52

ATTEST

DECEMBER 14, 2020

Competitive market analysis is one of the most overlooked aspects of marketing. All too often, brands are so focused on what they’re doing, they aren’t paying attention to what their competitors are up to. What is competitive analysis? Competitive analysis is a form of market intelligence.

Analysis 52

Analysis Competitive SWOT Marketing 52

ATTEST

DECEMBER 14, 2020

Competitive market analysis is one of the most overlooked aspects of marketing. All too often, brands are so focused on what they’re doing, they aren’t paying attention to what their competitors are up to. What is competitive analysis? Competitive analysis is a form of market intelligence.

Analysis 52

Analysis Competitive SWOT Marketing 52

ArchIntel

JANUARY 13, 2021

Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.

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Competitive Intelligence Intelligence Intelligence Competitive 191

Netbasequid

JUNE 27, 2022

Some of the activities that power these efforts include risk analytics , competitor analysis , SWOT analysis, SMART goal setting, and more. And it all hinges on consumer and market intelligence. This data must be drawn from both consumer and market data sources – and aggregated for analysis.

Competitor Analysis 97

Competitor Analysis Analysis SWOT Market Intelligence 97

Alpha Sense BI

APRIL 26, 2024

Ideally, your competitor monitoring tool should do most of the heavy lifting so your teams can focus on strategic analysis, planning, and decision-making that drives your business forward. It also lacks advanced search capabilities, such as keyword and synonym recognition, thematic search, and sentiment analysis.

Battlecard 52

Battlecard Competitor Analysis Startups Competitive Intelligence 52

mention

JULY 26, 2024

As a business owner or marketing professional, you know the challenge of monitoring brand mentions across multiple platforms. At its core, Mention excels in real-time tracking of brand mentions, online conversations, competitor analysis, and sentiment assessment. Mention makes this task not just manageable but effortless.

Analysis 162

Analysis Predictive Analytics Advantage Advantage 162

Netbasequid

DECEMBER 24, 2020

‘Twas the night before switching our consumer and market intelligence tool, Finally finding transparency for our data pool. NetBase Quid has been on an educational spree, Teaching agencies and brands a thing or three, About how consumer and market intelligence can offer oh so much more. many curiously inquired.

Competitor Analysis 98

Competitor Analysis Market Intelligence Analysis Algorithm 98

Owler

FEBRUARY 2, 2022

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Business information and insights platforms can make competitive intelligence research much easier for you.

Competitive Intelligence 52

Competitive Intelligence Research Competitive Intelligence 52

Netbasequid

AUGUST 1, 2022

In more detail, this means that market research is guided by a specific research problem rather than simply going out to understand the market. And its steps include the collection, analysis, and interpretation of market data. This is where an AI-powered consumer and market intelligence tool works wonders.

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Market Research Marketing Research Research Marketing 98

Alpha Sense BI

JULY 11, 2024

Gaining valuable insights from industry leaders who have overcome growing pains and market challenges can help business owners avoid pitfalls that threaten the growth of many companies. Additionally, formalizing a SWOT analysis process for key players in a market can bring clarity and identify opportunities for market penetration.

SWOT 52

SWOT Analysis Primary Research Gaming 52

Academyci

JULY 8, 2024

The leading course was Cross Competitor Analysis, which teaches how to draw a strategic clustering map which will start a dialogue with top management, a topic of great interest (and great pain) for Competitive Intelligence professionals. Courses varied in their ranking.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Netbasequid

JUNE 21, 2022

What does a competitive analysis offer and why does a brand need it? To that end, here are some statistics that highlight the importance of having competitive intelligence to not only beat out the competition, but win fans: 69% of Americans either changed brands entirely or branched out to new brands post COVID. Let’s check it out!

Competitive 98

Competitive IT Benchmarking Competitor Analysis 98

SCIP

MAY 3, 2021

Quick start guide to doing a competitor analysis. Podcast on strategy, intelligence & leadership. Market Intelligence Analyst at Diageo (Madrid). Learn how to build a high-ROI battlecard program that sales loves. Popular resources for members. How CI can combat misinformation and fake news. Your next job?

SCIP 52

SCIP Battlecard Competitor Analysis Competitive Intelligence 52

Alpha Sense BI

AUGUST 16, 2024

Earnings Analysis : Training models on historical earnings reports enables genAI algorithms to produce insights and predictions about future earnings to help drive informed investment decisions and identify potential opportunities.

Due Diligence 59

Due Diligence Management Algorithm SWOT 59

Netbasequid

MAY 20, 2021

Here’s some key intel to keep in mind about the role media intelligence should play in your brand’s world: Nielson reports that if you’re not focusing on people as a part of your media planning, “you’re late to the party.”. What is Media Intelligence? And you can do this for both your brand and your competitors.

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Intelligence Intelligence Competitor Analysis Benchmarking 98

Netbasequid

MARCH 24, 2023

Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Consumer research and market intelligence can reveal gaming industry intel useful for future releases.

Gaming 52

Gaming Airline Market Intelligence Analysis 52

Netbasequid

NOVEMBER 23, 2022

Consumer conversations and market dynamics. NetBase Quid ® is the leading platform for consumer and market intelligence. They can also conduct comprehensive competitor analysis through battlecards, campaign tracking, and consumer feedback features. This guide is created to help you do just that. NetBase Quid ®.

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Benchmarking Analysis Competitor Analysis Battlecard 98

Alpha Sense BI

JULY 14, 2023

Certain CI tools are also equipped with AI-based capabilities, like sentiment analysis and generative AI , that allow you to not only stay aware of market and competitor events, but also understand how key stakeholder groups (i.e. It also analyzes any sentiment shifts over time using a numerical sentiment change score.

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Netbasequid

JANUARY 17, 2023

NetBase Quid® is built to handle the full range of consumer and market intelligence needs for brands of all sizes. Its social media monitoring capabilities will give you a real-time view of the market and consumer. Rival IQ is dedicated to social, competitive intelligence. We hope you find this list useful! NetBase Quid®.

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Profiling Competitive Intelligence Benchmarking Analysis 98

Netbasequid

OCTOBER 24, 2022

Social media monitoring and social listening are part of the broader social intelligence discipline, a couple of branches on the consumer and market intelligence family tree. Understanding the difference between the two is important in setting the whole course of the social intelligence process.

Due Diligence 75

Due Diligence Competitor Analysis Competitive Intelligence Benchmarking 75

Netbasequid

FEBRUARY 20, 2021

There’s never been a better use case for this social media analytics and market intelligence combo. Right now, competitors are capturing your site traffic and keywords, site changes and traffic sources, and are identifying or dominating white space opportunities, and they’re doing this unchallenged.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Netbasequid

OCTOBER 17, 2022

At the center of it all is data collection and analysis. Our family of platforms extends to all four corners of the open web to get you the intelligence you need. A social media tracking tool is a program that helps you find valuable information on social media through data collection and analysis. NetBase Quid ®. Weaknesses.

Benchmarking 105

Benchmarking Analysis Battlecard Competitive Intelligence 105

Alpha Sense BI

DECEMBER 11, 2023

From automating data analysis and forecasting to generating personalized investment recommendations, this iteration of AI is revolutionizing the way financial professionals work. Earnings Analysis : Training models on historical earnings reports allows generative AI algorithms to produce insights and predictions about future earnings.

Algorithm 59

Algorithm Finance Due Diligence Benchmarking 59

Netbasequid

JANUARY 20, 2021

BUDGET AND ANALYSIS CONSIDERATIONS FOR BRANDS. But which social marketing analytics tools are “right?” Being able to back-up a sound bite with sentiment analysis that makes sense is very important. Netbase Quid is the next generation consumer and market intelligence platform. Cultural and market trends.

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Marketing Marketing Profiling Competitor Analysis 116

Alpha Sense BI

DECEMBER 18, 2023

Market Research : GenAI tools can be used when conducting market research to analyze large volumes of market data, predict market trends, analyze customer preferences, and perform competitor analysis.

Due Diligence 59

Due Diligence Management Briefing Algorithm 59

Netbasequid

JUNE 23, 2023

Consider factors such as industry focus, geographic coverage, data sources, analysis depth, and update frequency. competitor benchmarking, market trend analysis, or other specific functionalities. Evaluate Analytics and Insights: Consider the analytical capabilities of the competitive intelligence software.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Evalueserve

FEBRUARY 22, 2021

In this blog, I’ll be discussing 11 Competitive Intelligence Tools that you should be using to make your life easier and your competitive intelligence better. Insightsfirst is great to use at all stages of your competitive and market intelligence journey. PPC and Advertising tracking and analysis. Insightsfirst.

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Competitive Intelligence Competitive Intelligence Intelligence 64