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Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.
One component of competitive intelligence is having a competitoranalysis template to inform your efforts. A deep level of intelligence on your competitors is necessary to gauge your standing in the market. What is CompetitorAnalysis? Competitoranalysis can change your life. Stay tuned!
For example, you can use any Amazon research tool that will simplify product listing monitoring, competitoranalysis, and protection against hijackers. Thus, you need to be prepared that you will need to contact support every time, and no one will make up for the loss of money.
Unleashing the power of sales as CI agents When it comes to competitoranalysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Their direct experiences and diverse viewpoints can provide great insights for your competitoranalysis. Your sales team.
It will help you understand your competitor's product, market, and growth strategy so you can make wise decisions for yourself. A competitive analysis isn't something most small businesses do regularly. The reason why is simple: a competitive analysis forces you to think about how your business compares against others in your industry.
A good competitor research project will use many sources to collect as much information as possible about the target competitor. Almost every competitoranalysis relies on all of the sources below to some extent. Competitor websites As a source of information, competitor websites can be hit and miss.
Website case studies The first port of call for finding a competitor’s customers, and for most competitoranalysis, is their website. LinkedIn LinkedIn provides multiple paths to finding the names of a competitor’s customers. Finally, you can look through the profiles of the competitor’s salespeople.
We sometimes get asked by clients whether we can conduct ‘competitor’ analysis of their own business. It can be useful alongside analysis of competitors, as it provides a like-for-like comparison for competitive benchmarking, conducted by the same research vendor. Potential sources might be on their guard.
Competitoranalysis can provide clear intelligence about your competition and market dynamics to inform your talking points. Conducting win/lossanalysis can uncover insights that will pay dividends, and can be tied to revenue growth when implemented as a standard practice. Active Selling.
How to do it: Conduct market research and data analysis to estimate the number of business professionals and entities that fit the criteria for your offerings. Analyze factors like market trends, competitoranalysis, and economic indicators that influence the purchasing behavior of these professionals.
Enhanced inventory intelligence helps retailers in loss prevention. Product CompetitorAnalysis. Competitoranalysis is a perfectly legitimate and ethical strategy for advancing your business. It uncovers new opportunities by identifying valuable keywords for which your competitor ranks high. Smart Pricing.
Offering access to key customer satisfaction metrics, win/loss data, pricing perceptions, and more, G2 Market Intelligence enables companies to refine their product roadmaps, adjust messaging strategies, and stay ahead of the competition.
At its core, Mention excels in real-time tracking of brand mentions, online conversations, competitoranalysis, and sentiment assessment. While Google Alerts lacks advanced features like sentiment analysis or social media monitoring, it remains a valuable tool for staying informed about your brand’s online presence.
Included in her responsibilities for UPS today is the synthesis of user research, competitoranalysis, market insights and customer feedback into plans for future product enhancements. She began her employment for the firm in 2010 as a marketing analyst and moved her way up to the manager’s chair a few years later.
Social Media Intelligence is an overarching term covering a few key areas of social analytics, including Social Media Monitoring and Social Media Listening, with a focus on CompetitorAnalysis. It’s also how you know you’re doing better than expected, or better than competitors, and why. What Is Social Campaign Analysis?
Within it, one primary measure is the win/loss rate, which is the percentage of opportunities your business successfully won versus those lost to competitors. To calculate it, you can use this formula: Sales win rate = Closed-won deals / (Closed-won deals + Lost deals) To complement that is the measure of competitive displacements.
Without accurate data, areas of inefficiency go unnoticed for long, leading to effects that compound into great losses. Trend Monitoring Pharmaceutical brands that stay on the cutting edge continuously monitor their market and competitors for emerging, peaking, or diminishing trends. Competitoranalysis on three metrics.
Ideally, your competitor monitoring tool should do most of the heavy lifting so your teams can focus on strategic analysis, planning, and decision-making that drives your business forward. It also lacks advanced search capabilities, such as keyword and synonym recognition, thematic search, and sentiment analysis.
Branded keywords : You will likely rank in the top spot for your branded keywords, but check in on these rankings to make sure that you aren’t losing ground to a competitor. Use the SERP Analysis to see what pages rank in the top 10. SERP Analysis for “spyfu.” goals to good use.
You can either slash prices and take on losses or hike them and lose customers. If there's a difference in pricing between you and the competitor's product, then the impact will be on the product visibility. With our team of experts, we will provide you insight into pricing data, market trends, and even competitors' practices.
Your competitors are always on your heels, technology is always changing, and Google is constantly changing the search experience. SEO specialists are here to ensure you stay at the forefront of all these changes because the cost of inaction is often the loss of previously earned organic visibility.
Certain CI tools are also equipped with AI-based capabilities, like sentiment analysis and generative AI , that allow you to not only stay aware of market and competitor events, but also understand how key stakeholder groups (i.e. investors, customers, and peers) feel about them and gain insight into what will likely happen next.
For instance, since it is so vast and detailed, loss of customer and company data can have serious consequences. AI-powered competitoranalysis helps you gauge the strength of your competitors in real time. This goes both ways, and competitors are often spying on each other. Brand passion analysis.
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