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Competitive analysis has benefits for virtually every business. And yet, many businesses abandon competitive intelligence initiatives soon after they’ve begun. This stems from what we call the CI cycle of death , a faulty approach to CI that quickly becomes the elephant you can’t eat (not even one bite at a time).
Best competitoranalysis tools. Competitoranalysis plays a vital role in the strategies of many of the world’s leading firms, acting as an important input into key strategic decisions. Crunchbase. Visualping. LexisNexis. Knowledge360 ?.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Cipher’s competitive intelligence analysts have spent countless hours walking business leaders through the CI process.
To predictably win in your industry, you need current, relevant competitive intelligence. Regular, effective competitoranalysis will help you achieve this success. Without a clear view of the playing field, there is a good chance you’re going to move forward with the wrong (or incomplete) strategies.
Unfortunately, keeping tabs on your competitors isn’t as easy as simply following them on Twitter (Mastodon?) Effective competitive intelligence requires constant aggregation and analysis in order to turn information into actionable insights. Here are 8 steps to get you started with spotting and leveraging competitor trends.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Competitoranalysis is a process the best companies activate to gain a competitive advantage.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Would you be surprised if I told you, highly competitive companies usually know the most about their competitors? What is Competitive Analysis?
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Analyzing competitors is a key activity for businesses in all industries, and plays a central role in the overall Competitive Intelligence (CI) strategy of the firm.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. In any sector, the only way to be competitive is to know your competitors inside and out. This is accomplished through thorough, ongoing competitoranalysis.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Gaining a competitive advantage is not possible without first analyzing your competitors. The benefits are obvious; the process is not always easy.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. LexisNexis is a media monitoring database that provides resources for competitive analysis.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Competitoranalysis is crucial to any marketing and production strategy.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Successful companies know what their competitors are up to. Accumulating data on competitor activity promotes market knowledge and strengthens corporate strategy.
It is virtually impossible for a competitive intelligence team to manually analyze all of this data. That is where competitoranalysis tools come in. These tools automate competitive analysis, making it easier for your team to get the information that you need when you need it.
One of the most basic tasks in competitoranalysis is finding the competitors customer list. There are websites dedicated to aggregating such lists, and most software companies tell you at least some of their customers on their website. How does AI do at this task?
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Its database is known as EDGAR, which stands for Electronic Data Gathering, Analysis and Retrieval.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitive analysis is one such term.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. IMF is the International Monetary Fund. The IMF is a sister organization to the World Bank and the largest lender of public funds worldwide.
This article is called CompetitorAnalysis for any size business with a quick and dirty tool. It offers our basic thoughts on how to start analysing your competitors. What is CompetitorAnalysis? CompetitorAnalysis is an evaluation of your identified.
Looking for a market and competitive intelligence tool to improve competitor tracking, help your business become your industry’s leader and monitor market disruptors? We’ve put together a side-by-side review of three leading market and competitive intelligence tools: Crayon, Knowledge360, and Kompyte Analysis Software.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Competitive analysis is a central part of any market and competitive intelligence (M/CI) strategy.
How to do CompetitorAnalysis well This article asks how to do CompetitorAnalysis well. We offer guidance to Competitoranalysis. The post How to do CompetitorAnalysis well appeared first on Octopus Competitive Intelligence. Based on our experience of undertaking.
How to do CompetitorAnalysis in 2021 It is important to understand how to do CompetitorAnalysis in 2021. The post How to do CompetitorAnalysis in 2021 appeared first on Octopus Competitive Intelligence. Most of us work within competitive markets. So, keeping an eye.
This is where knowing how to do a competitoranalysis comes into play. Conducting a thorough competitoranalysis is essential to stay ahead. Understanding how to perform a competitoranalysis helps various departments within a business. What is competitoranalysis? How do you respond?
A well-researched and informative competitoranalysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. Without a well-researched and informative analysis, businesses risk falling behind. What is a competitoranalysis report?
A recent blog entry on BiQ’s website describes marketing competitoranalysis as an assessment of current and potential competitors’ strengths and weaknesses , an activity that aims to keep one’s enterprise on top of competitors at all times. ArchIntel™ -.
Patent searches are both an early warning about a competitor’s product roadmap , and a lagging indicator (because by the time a patent is published, the competitor is already making progress in that work). No competitive intelligence team in the technology industry should ignore patent searches. We will respond shortly.
Competitive intelligence allows your company to analyze and track information related to your competition. The goal of competitive intelligence is to empower your business. Competitive intelligence enables your sales and marketing teams to differentiate your business from competitors. Need a quote for competitor research?
By analyzing competitors, pricing trends, and customer behaviors, retailers can develop strategies that enhance customer loyalty and drive profitability. Benefits of Retail CompetitorAnalysis A detailed retail competitoranalysis provides numerous advantages, including: Highlighting a company’s unique selling points.
If your competitors have tendered for government work, these databases may be useful sources of competitor information, particularly competitor pricing. FedSpending FedSpending is a competitive intelligence tool that is used by competitors to track federal spending and to hold agencies accountable for managing their funds.
It would be convenient to have a single competitoranalysis template that could be rolled out as needed, populated and presented. The tables, charts and other such forms of presenting data will vary across companies, by competitor and by focus of research e.g. product comparisons, sales benchmarking and so on.
In a previous post, we talked about competitive intelligence and its benefits, strategy, as well as examples of information that can be analyzed to yield insights. One component of competitive intelligence is having a competitoranalysis template to inform your efforts. What is CompetitorAnalysis?
Many competitoranalysis tools are publicly available, often for free. When researching competitor activity and new developments, these can provide useful signals. One category of tools are website monitoring services.
Many competitoranalysis tools are publicly available, often for free. When researching competitor products and upcoming developments, these can provide useful context. One category of tools are patent databases.
Many competitoranalysis tools are publicly available, often for free. When researching competitor supply chains and upcoming developments, these can provide useful information. One category of tools are import records and other sources of import/export activity.
Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.
Octopus Intelligence has published a new article that provides businesses with guidance on how to conduct a competitoranalysis in 2021. Competitoranalysis is a tool that evaluates the marketing strategies used by various companies operating within a certain market. ArchIntel™ -.
Don’t think for a moment that your competitors aren’t using online competitoranalysis tools to keep tabs on you. To maintain a competitive intelligence advantage in your industry, it’s mandatory to explore your competitions’ successes and failures. Specifically, we’ll cover the following tools: NetBase Quid.
Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. For brands wanting to take competitive intelligence seriously, we’ll talk here about how to do a competitoranalysis the right way.
On the surface, a competitoranalysis helps brands identify competitors in an industry and reveals any winning marketing strategies. However, today’s competitive analysis goes well beyond that. And 89% believe that if you’re not using or planning to use competitive intelligence, you’ll lose your market position.
Competitive intelligence has become a standard part of the B2B sales process, with a growing number of competitive intelligence tools providing a lot of information at no, or little, cost. Competitive intelligence for sales aims to empower sales teams with competitor insights that let salespeople lead more informed conversations.
Many competiotr analysis tools are publicly available, often for free. Often overlooked, these are basic starting points when researching competitor activity or industry developments. One category of tools are general news sources.
. Competitoranalysis is a methodical examination of your category to see where your company stands. A comprehensive competitoranalysis looks at the competition in terms of products, features, prices, technology, marketing, and other details that may give competitors an edge over your business. Let’s dive in!
Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. The post Collecting Competitive Intelligence Using Artificial Intelligence-Powered Solution From Contify appeared first on ArchIntel™.
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