This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
FreePatentsOnline FreePatentsOnline is a comprehensive patent search tool that provides access to a vast collection of global patents. By using this tool, marketing and product teams can analyze competitors' patent portfolios to identify their areas of focus, technological advancements, and potential areas for differentiation.
Many competitoranalysis tools are publicly available, often for free. When researching competitor supply chains and upcoming developments, these can provide useful information. One category of tools are import records and other sources of import/export activity.
On the surface, a competitoranalysis helps brands identify competitors in an industry and reveals any winning marketing strategies. However, today’s competitive analysis goes well beyond that. How CompetitorAnalysis Works. Basic Metrics for Analyzing Competitors. Let’s check it out.
Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. For brands wanting to take competitive intelligence seriously, we’ll talk here about how to do a competitoranalysis the right way.
. Competitoranalysis is a methodical examination of your category to see where your company stands. A comprehensive competitoranalysis looks at the competition in terms of products, features, prices, technology, marketing, and other details that may give competitors an edge over your business. Let’s dive in!
That’s why it’s important to carry out competitoranalysis before determining your company’s marketing spend. Search through an archive of global TV and radio coverage for brand mentions. Search through your competitors’ ads using keywords, and receive statistics like audience viewership and estimated ad value.
Hence, this website might be better suited for conducting competitoranalysis confined to a single location rather than global searches. PressReader is a convenient online service that grants you access to thousands of globally published newspapers and magazines with a single subscription.
Sentiment analysis offers a dynamic lens through which marketers can gain invaluable insights into the thoughts, attitudes, and emotions of their customer base. Often referred to as opinion mining, sentiment analysis is a computational technique that involves the extraction of subjective information from textual or verbal data.
Global companies are projected to spend over $9.7 Last month, we talked about the merits of using data analytics to get a better understanding of your competitors. CompetitorAnalysis The rivalry in the IT hardware business is strong. Data analytics technology has been instrumentally valuable for the marketing profession.
Jennifer Knauff , director of customer success at competitive intelligence company Cipher Systems , has posted a blog post that provides data sources recommended for organizations conducting competitive analysis research. Another is OANDA , which is ideal for competitive analysis research.
Toshiba Global Commerce Solutions is currently recruiting a market research analyst for placement at its offices in Durham City, North Carolina. Candidates are expected to have at least four years of relevant experience in research and competitive analysis or an equivalent professional background. ArchIntel™ -.
Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. It involves collecting and analyzing detailed information about competitors and industry developments to make informed strategic decisions. This platform allows professionals to connect while being a critical tool for competitive analysis.
This article will explore the benefits of conducting a website-based competitive analysis and how to monitor your competitors’ website traffic and engagement. Can You Monitor Competitors Using Their Website? Believe it or not, there are many ways to monitor competitors using their website traffic and engagement stats.
So, not companies like McKinsey that undoubtedly analyze competitors but not as their main activity. The companies below are our peers (our own competitors, gasp!) and deliver primary or secondary competitoranalysis for their clients (usually both). Here is our latest list of competitive intelligence consultants.
They offer customized solutions that can drive innovation, whether through trend analysis or in-depth studies on emerging mobility solutions. JATO JATO is a global leader in providing real-time automotive data and market insights, including pricing analysis, vehicle specifications, and market competition analysis.
These are some of the tools we use in competitor research for our customers to analyze competitors and understand what they are doing and what they plan to do next. Careerbuilder Salary For competitoranalysis , one of the most popular competitive intelligence tools is CareerBuilder.
With competitive and collaborative analysis you have to gauge its presence in the enterprise space and the consumer space to see how people are using it, because there’s a lot of consumerization that happened with technology as well. Another key challenge in competitoranalysis is categorizing fact vs. fiction.
Read on to learn exactly how you can leverage these tools in your competitoranalysis strategy. Popular job platforms have revolutionized the recruitment process by making it easier for employers to find top talent while offering valuable insights into their competitors’ activities. Need a quote for competitor research?
They identify who's leading, emerging, and lagging, offering a bird's eye view of your competitive landscape and competitoranalysis for marketing. Your customers’ knowledge about you and your competitors Do you know that today's tech-savvy customer base relies heavily on content for researching and making informed buying decisions?
Competitive intelligence helps companies to make better decisions by understanding, and learning from, their competitors through data collection and competitoranalysis. Competitoranalysis can work for legal teams as well as business teams.
Conducting a market analysis may sound like an uphill task, and it can be, but the process is too important to be ignored. So, we have created a market analysis template to guide you through the process and make it easier to perform regularly. What is a Market Analysis? And regular market analysis offers many benefits: 1.
Or they may focus less exclusively on competitive analysis, instead providing business intelligence, market intelligence, traditional market research or analysis of industry trends in addition to competitor intelligence. Aqute only does competitive intelligence analysis (and the same goes for other companies on this list).
It’s impossible to ignore the wealth of data available, and difficult to opt-out when the majority of your competitors are investing in systematic research and competitoranalysis. Aqute Intelligence is always looking for new analysts to join our global team. How do you stack up against the job spec below? Discretion.
“The global 5G system integration market size is expected to reach USD 45.5 Contify announced that its market and competitive intelligence platform was selected by a global telecommunications company for building a comprehensive and centralized repository of information on the business landscape as well as rival companies.
What is a Competitive Analysis? Competitive analysis assists business owners and marketing teams to understand their company’s target market by examining the strengths and weaknesses of competitors' business strategies. You can gain vital information from a critical analysis of your target market.
Sentiment Analysis: Understand the sentiment around seasonal trends and how people feel about holiday-related topics. CompetitorAnalysis: Monitor your competitors’ seasonal activities to identify their strategies and potential opportunities for differentiation. Tailor your content to resonate with these groups.
Harnessing the Power of Media Monitoring for CompetitorAnalysis In the competitive landscape, tracking competitors is crucial. Media monitoring software enables businesses to monitor their competitors’ activities, campaigns, and customer interactions. Suitable for all types of businesses and industries. Absolutely.
Generating revenue is especially challenging during a global economic downturn, placing more pressure on sales reps to widen their pipelines and increase their efficiency. Consult industry reports, surveys, competitoranalysis, and statistical data to gain clarity about the pain points, needs, and preferences of your ideal customers.
The journey to understand customer insights calls for a proper analysis of the data gathered. Many brand managers have tried to secure adequate funding for social media efforts, but leave off the crucial analysis component, which is how they can prove ROI. Customer sentiment analysis. Competitoranalysis.
At its core, Mention excels in real-time tracking of brand mentions, online conversations, competitoranalysis, and sentiment assessment. While Google Alerts lacks advanced features like sentiment analysis or social media monitoring, it remains a valuable tool for staying informed about your brand’s online presence.
Apart from keyword monitoring, SE Ranking streamlines your entire SEO workflow and allows you to: Do keyword research Optimize website content for search engines Analyze competitors Backlink analysis Estimate search volume Conduct site audits Analyze on-page content Create custom reports for clients And more! So go ahead and try!
Some of the activities that power these efforts include risk analytics , competitoranalysis , SWOT analysis, SMART goal setting, and more. This data must be drawn from both consumer and market data sources – and aggregated for analysis. Competitor Monitoring. Consistent Risk Analysis.
Her LinkedIn account reveals that she is a “motivated and resourceful product management and development professional ” who is responsible for the deployment of customer-facing technology products across the company’s global enterprise. Beth Kinzer Global Director UPS. Calderon earned her bachelor’s degree in U.S.
Klue’s competitoranalysis data comes from a wide range of sources, including website updates, social media posts, press releases and media mentions, product launches, and user reviews, among others. Factiva Factiva offers a comprehensive global news database and robust research platform designed to fuel strategic business decisions.
alone and a global marketplace bursting at its virtual seams, casting a wide net seems like a savvy move. One of the effective strategies you can employ to help in your decision-making is the SWOT Analysis. And why not? With over 10,700 digital marketing agencies in the U.S. is up for grabs.
Plans start at $49/month Yes No Market research, industry analysis, trend forecasting 12 market research platforms & tools for accurate analysis Use these top tools and market research software platforms to gather informed insights about your target audience. Best uses: you want to launch a survey for solid market research.
With the right social media analytics and comparison tools , even the smallest of businesses can compete for share of voice against the mightiest of global brands. BUDGET AND ANALYSIS CONSIDERATIONS FOR BRANDS. Being able to back-up a sound bite with sentiment analysis that makes sense is very important. Price: Free. WISELYTICS.
Harnessing the Power of Media Monitoring for CompetitorAnalysis In the competitive landscape, tracking competitors is crucial. Media monitoring software enables businesses to monitor their competitors’ activities, campaigns, and customer interactions. Suitable for all types of businesses and industries. Absolutely.
And that confidence comes from knowing their insight is accurate, which is only possible when the insight is transparent and simple to dig into to prove what is at the heart of a given analysis. Advanced social media analysis in action is pretty amazing, and belongs on the top of brands’ “must master” list.
It can create a variety of dashboards that offer competitoranalysis , brand benchmarking, influencer identification, news vs social conversation comparisons, consumer journey mapping, brand health monitoring, crisis management and more. billion social media users globally and 4.15 There are 4.2
At the center of it all is data collection and analysis. A social media tracking tool is a program that helps you find valuable information on social media through data collection and analysis. Competitoranalysis through battlecards, consumer feedback, and campaign tracking. What Are Social Media Tracking Tools?
Mike Baglietto, Global Head of Product Marketing at NetBase Quid®, helps clear this up in a recent webinar hosted by AdWeek: Use Social Media Data to Supercharge Your Product Launch. Baglietto created an analysis of AstraZeneca’s campaign for its new drug called Tezspire. So, what goes into a successful product launch?
They can also conduct comprehensive competitoranalysis through battlecards, campaign tracking, and consumer feedback features. With these features, the platform is able to provide comprehensive social media analytics including post performance, topical analysis, and ad performance. Mentionlytics.
Social Media Intelligence is an overarching term covering a few key areas of social analytics, including Social Media Monitoring and Social Media Listening, with a focus on CompetitorAnalysis. What Is Social Campaign Analysis? What Is Social Sentiment Analysis? What Is Audience Analysis? What Is Image Analytics?
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content