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More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful. A template for segmenting competitivewin rates.
Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ? Let’s jump in!
Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Nearly every department can gain meaningful insight when you have an understanding of where and how your company wins—or loses—against your competitors.
To predictably win in your industry, you need current, relevant competitive intelligence. Regular, effective competitor analysis will help you achieve this success. Without a clear view of the playing field, there is a good chance you’re going to move forward with the wrong (or incomplete) strategies.
Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The goal of these informal interviews is to spotlight various experts in the world of Competitive Intelligence.
In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals.
A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.
Companies who cannot find their competitive edge will lose deals. By conducting a competitiveanalysis, you’ll be able to identify your top competitors and understand how your buyers perceive your brands, products, and services in comparison. can help you gather clearer responses for your competitiveanalysis.
Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.
There are three competitiveanalysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Another example is the groupings framework.
Is your organization aligned to deliver quality data for analysis by intent, or by accident? The top skill for CDO is “change agent and evangelist,” and 78% of CDOs report their roles are being seen as more critical as businesses search to find competitive advantage.
Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house. Cost Prohibitive.
On the one hand, the quality of automated analysis is not clearly understood, and on the other, there is a perceived threat of machines making people’s own expertise redundant. This is critical, ensuring algorithms deliver valuable insights, analytics and support increased automation. Artificial Intelligence, Machine Learning
We will see new types of data — including unstructured data, such as audio, video, and images — being leveraged to give organizations a competitive advantage, get more value, and develop new use cases to set the stage for a new customer-driven era. But they also need the human ingenuity that’s required to solve complex issues.
Go for small and solid wins Technologies in the digital realm are evolving day by day, some of them incrementally but a lot of them exponentially. On top of that, a detailed analysis of the experiment, irrespective of its results (success, failure or neutral), should be conducted and documented for future use.
If you work in the competitive intelligence space in the insurance industry, you’re probably well aware of the importance of analyzing your competitors. The Role of InsData Consumer Insurance Data in Competitive Intelligence. Data plays a huge role in competitive intelligence functions at insurance providers.
Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.
There is a ton of competitive pressure to move fast, because those who can do things quicker, better, faster are the ones winning the market share,” says Ricardo Madan, senior vice president of TEKsystems Global Services. Instead, experts advise using agile principles for quick wins and incremental advancements whenever possible.
In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitiveanalysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.
When it comes to predicting future price movements in the market, technical analysis emerges as the most powerful weapon at our disposal. Technical analysis is a calculated science based on historical and real data, not some hocus-pocus or game of chance. Charts, indicators, and oscillators are just a few of the many tools available.
Business leaders can focus on building a stronger, more competitive business by using AI capabilities to augment and empower their employees. You notice that whoever wins the Star Baker award in one episode tends to bake more poorly in the next episode. When one wins Star Baker one week, they’ve performed at one tail of the bell curve.
One of the winning ideas used generative AI to streamline the learning process for do-it-yourself (DIY) home projects. Azarzar says an end-to-end owner must manage everything from the facilities management and ideation to the team formulation and the actual competition. Azarzar says that this approach creates a companywide buzz. “If
There are several ways a product leader can use win loss analysis to keep your offerings in line with buyer needs. Win loss analysis helps you gather the voice of your buyers and what they perceive are the strengths and weaknesses of your product. Developing Product Roadmap. Understanding True Value of Features.
What are your competitors up to and what are they doing to win the lion’s market share? They do the tracking for you so you don’t have to waste precious time and energy combing the internet for competitive intelligence for sales. Here are five competitive intelligence tools you might want to check out.
Read the 2022 State of Competitive Intelligence Report and you’ll find tons of encouraging insights: 33% of CI teams are making time for win/loss analysis on a monthly basis. 66% of growing CI teams plan to increase their investments in technology. 98% of stakeholders say CI is at least somewhat important to their success.
Mining for valuable competitive intelligence may entail the commitment of substantial resources. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis. The post How to Use Competitive Intelligence to the Fullest appeared first on ArchIntel™. ArchIntel™ -.
Let’s discuss the best ways to use competitive intelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage. ArchIntel™ -.
To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. A competitivewin rate indicates sales is proficient in closing deals.
Competitive intelligence and analysis gives brands an edge. In this article, we will go over how competitiveanalysis helps businesses, focusing on these points: How your brand, and others, are perceived and why it matters. Winning the social media game. A “newsy” opportunity.
In business, were “operations” commonly used in planning conversations, it still might focus on region-by-region analysis; it also might deal with other formulations for defining broad customer segments. Tactics are how military forces win battles, and, therefore, campaigns. IT Leadership, IT Strategy
However, according to a study by Gartner1, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics. But how do you know if you need sales experience analysis? Here are 5 signs you need sales experience analysis: You’re not sure why you are winning.
By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. If you can also keep tabs on your competition, it’s doubly effective. Beef up your competitive intelligence by exploring these five online tools.
SEMrush : SEMrush offers comprehensive SOV analysis for both organic and paid searches. These AI tools can save you countless hours of manual data collection and analysis, providing more accurate and actionable insights. Hootsuite : Offers social media monitoring and SOV analysis across multiple platforms.
In the years since author Michael Lewis popularized sabermetrics in his 2003 book, Moneyball: The Art of Winning an Unfair Game , sports analytics has evolved considerably beyond baseball. Like the Davis Cup for men, it’s one of the few tennis competitions that allow the team captain to coach players during matches as they change ends.
Smart organizations use this data to improve their business models and make life better through analysis. When it comes to sports, big data plays an essential role in the execution of competitive events and audience engagement. Big data allows coaches to analyze winning strategies and weaknesses of the competition.
Analysis performed by 451 Research for the Amazon Web Services Institute found that moving IT workloads from on-premises data centers to the cloud could reduce energy consumption and associated carbon emissions by nearly 80%. Pursue small wins as well The opportunities for technology-enabled sustainability improvements are vast.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.
The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . Let’s explore the merit of this belief with *gasp* real analysis. Why did we select DISA as the target of the analysis? Let’s pause though. Is that really true? . This is important.
When running Win-Loss Analysis or a voice of the customer program, you must be able to show the value and impact of your program to executives and key stakeholders. Win-Loss KPIs that measure application: Win-loss analysis and voice of the customer programs are meant to drive results and increase revenue.
Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence services: What is it, and why do you need it? Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market. Let’s take a look.
In sprint races, it’s not always the fastest runner that wins, but the one with the best start. Simply put, data management is a sophisticated process involving various stages, such as data storage, processing, analysis, and visualization. The cost of not doing so creates a competitive advantage gap over those with a head start.
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