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Laurie Young , director of Competitive Intelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitive intelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.
SCIP Insights Leveraging ICT for Smarter Decision-Making in Competitive Intelligence For any organization, making informed decisions is critical to stay competitive. From data collection to predictive analysis, ICT tools offer businesses the means to transform raw data into actionable insights.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. A competitiveanalysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats.
Learn how to mind the other’s business like a pro with this detailed guide to competitiveanalysis. What is a CompetitiveAnalysis? Competitiveanalysis is the comprehensive study of a competing brand to maintain a competitive footing.
SCIP Insights The Evolution of Competitive Intelligence: From Data Overload to AI-Driven Decision Making In the recent webinar with Jesper Martell, CEO of Comintelli and Paul Santilli, CEO of SCIP (Strategic Consortium of Intelligence Professionals), we had the opportunity to discuss the future of Competitive Intelligence (CI).
In a previous post, we talked about competitive intelligence and its benefits, strategy, as well as examples of information that can be analyzed to yield insights. One component of competitive intelligence is having a competitor analysis template to inform your efforts. What is Competitor Analysis? Stay tuned!
When it comes to understanding your industry and the competitive environment within it, data analytics and social listening tools are your best defense against a crowded market. Everything you use to monitor your brand can be used to build a competitiveanalysis for a robust knowledge of the competitive factors your brand is up against.
Document SCIP Insights Data-Driven Intelligence in Crisis Management: Navigating Uncertainty with Precision In a world with unpredictable market shifts, global crises, and rapid technological changes, organizations that rely on data-driven intelligence for crisis management to gain a critical advantage.
A competitive audit is the part of the competitive intelligence process that seeks to better understand the competition and compare a brand to its peers. Why Companies Must Have Competitive Audits. A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries.
SCIP Insights Unlocking Organizational Success Through Strategic Intelligence In the current business landscape, data alone is not enough to drive success. Companies collect vast amounts of information, but without proper analysis and strategic application, this data remains an untapped resource.
SCIP Insights Intelligence and Employment: Preparing the Workforce for the AI Era As Artificial Intelligence (AI) reshapes industries and workplaces, the employment landscape is undergoing a profound transformation. Micro-credentialing programs and online certifications can help individuals stay updated and competitive.
SCIP Insights Breaking Barriers: How Smart Insights Empower Women in Business The importance of diversity and inclusion has gained widespread recognition. Competitive Intelligence, for instance, equips women with the tools to analyze market trends, anticipate competitor moves, and identify opportunities for growth.
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How to Use Social Sentiment to Perform a Competitor Analysis. s never been a better use case for competitor analysis tools. In this guide, see examples from brands like Bud Light, Nike and Universal Music Group (UMG) of how to: Use sentiment analysis to uncover and understand competitors? Visit the SCIP Career Center.
WEBINAR ALERT COMPETITIVE SUCCESS BUILDING WINNING STRATEGIES WITH CORPORATE WAR GAMES Join this free webinar and arm your business for success in competitive markets. Don't miss out on this essential playbook for competitive dominance.
SCIP Announces New Board Leadership. SCIP, the global non-profit community advancing the practice of ethical competitive intelligence, is pleased to announce the appointment of its new Board leadership team: Chair : Jay Nakagawa of Dell. said Cam Mackey, Executive Director of SCIP. ?The m extremely proud of what we?ve
WORKSHOP ALERT FOUNDATIONS OF WAR GAMING Don't drive blind in today's competitive world. Hearing from you will allow us to further enhance our services to better serve the SCIP member community. Share Your Thoughts Strategic Consortium of Intelligence Professionals (SCIP) memberservices@scip.org | www.scip.org Unsubscribe
WORKSHOP ALERT FOUNDATIONS OF WIN/LOSS In today's competitive landscape, understanding why deals are won or lost is crucial for sustaining business growth. Hearing from you will allow us to further enhance our services to better serve the SCIP member community.
WORKSHOP ALERT FOUNDATIONS OF WIN/LOSS In today's competitive landscape, understanding why deals are won or lost is crucial for sustaining business growth. Hearing from you will allow us to further enhance our services to better serve the SCIP member community.
WEBINAR ALERT DECREASING CHURN HOW TO USE WIN-LOSS ANALYSIS TO EFFECTIVELY DRIVE NET RETENTION In an uncertain economy, companies must leverage win-loss analysis and churn/stay interviews to understand customer pain points for retention and growth.
SCIP Insights The Role of Natural Language Processing in Competitive Intelligence: Extracting Insights from Unstructured Data In the rapidly evolving landscape of business competition, staying ahead of the curve requires more than just gathering data—it demands extracting actionable insights from vast amounts of information.
Get Ready to Unravel the Secrets of AI & Competitive Intelligence at the SCIP IntelliCon Nashville 2024 at Loews Vanderbilt Hotel! SCIP IntelliCon Nashville 2024 is just around the corner (April 22-25). Don't miss this opportunity to connect with the leading experts in AI and Competitive Intelligence!
WEBINAR ALERT COMPLETE YOUR COMPETE STRENGTHENING YOUR COMPETITIVE AND MARKET INTELLIGENCE STRATEGY In the rapidly evolving landscape of competitive and market intelligence, staying ahead of the curve is not just an advantage, it's a necessity. Don't miss out on this essential playbook for competitive dominance.
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SCIP Insights The Paradigm Shift Towards the Modernization of Competitive Intelligence In today's rapidly evolving global economy, businesses need to stay ahead of the curve to remain competitive. Understanding Consumer Behavior A deep understanding of consumer behavior is essential for effective market analysis.
SCIP Insights Leveraging GenAI for Competitive Intelligence In the rapidly changing business landscape, companies must continuously innovate to maintain a competitive edge. Traditional methods of competitive intelligence (CI) are being enhanced by cutting-edge technologies, with Generative AI (GenAI) leading the transformation.
I was blogging about competitive intelligence at SCIP’s 2009 annual conference in Chicago. SCIP always provides attendees longer learning opportunities at pre-conference sessions that are a half or full day. ” Since then, Roger has retired, and Suki has relocated to the UK, but is still in competitive intelligence.
Competitive Enablement Report. SCIP and Klue teamed up to ask hundreds of key stakeholders for Competitive Intelligence what they need from CI.? COMPETITIVE STRATEGY & INTELLIGENCE JOBS. New Opportunities on SCIP's Career Center? Director, Competitive Intelligence. Competitive Intelligence SME.
SCIP Insights How Data-Driven Intelligence Is Revolutionizing Competitive Strategy The rise of data-driven intelligence is transforming the way businesses develop and execute their competitive strategies. Data-driven intelligence, however, enables businesses to take a more proactive approach through predictive analytics.
SCIP Insights Unlocking Competitive Advantage: The Power of Intelligence-Driven Decision-Making in Today's Business Landscape In today's fast-paced business scene, quick and informed decisions are key to success. Innovation Catalyst Innovation is the lifeblood of business growth and competitiveness.
What is Competitive Intelligence? Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses?
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Don't Be Afraid of Qualitative Data: Methodologies to Help CI Analysis. In this case study , Blackbaud Customer Insights Team Lead Dr. Kelly Angus covers a methodology that you can use to code and organize qualitative data into more manageable segments to facilitate analysis. Build a Lean Competitive Intelligence Function.
"By approximating real-world behavior, mathematical modeling and simulation can be used to highlight important trade-offs and assumptions associated with various strategic choices , forecast market demand under different scenarios, and help managers understand and predict competitive responses or customer behaviors.". READ THE ARTICLE.
SCIP Insights How Generative AI can be utilized as a Powerful Tool for Competitive Intelligence (CI) without the Risks. Inside CIRAT, we have used GenAI to assist in the research and production of competitive, strategic/tactical, and law enforcement intelligence. GenAI is a team member, not the team.
Only 3 seats are left for this new-to-world executive education program, developed exclusively for SCIP by the world's #1 post-graduate program in Information Management, NOVA IMS. CompetitiveAnalysis & Intelligence Development -. Strategic & Competitive Intelligence Professionals (SCIP). LEARN MORE. *
All new webinars, topic tables, and workshops from SCIP. SCIP Events This Fall. Build a Lean Competitive Intelligence Function. Foundations of Market & Competitive Intelligence. Competitive IQ Certification available, pending completion requirements. Strategic and Competitive Intelligence Professionals (SCIP).
Analysts Kristin Langrill, Ann Sigsby, and Chad Groenhout earned SCIP Certification from the Strategic & Competitive Intelligence Professionals (SCIP). The post AIM analysts earn professional certifications in market research, competitive intelligence, & data science appeared first on AIM.
Despite a majority of firms surveyed by Forrester expanding their use of Market & Competitive Intelligence (MCI) technology and tools, many MCI teams spend as much as 75% of their time on manual, low-value tasks. needs analysis, developing a MCI technology plan, stakeholder management, etc.). SCIP announces collaboration with ?BERBRANDS.
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SCIP Insights The End of the Classical Competitive Intelligence: Launching the Era of Generative CI Whether for countries or companies, the primary goal of all competitive intelligence (CI) operations is to gain an advantage. Let us establish the foundations of this new field: GenCI.
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