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3 Competitive Analysis Frameworks to Try in 2021

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Competitive analysis frameworks are indispensable for anyone who wants to extract meaning from intel and inspire action across their organization. When we talk about competitive intelligence, we’re talking about a three-step process: track, analyze, act. Competitor Y parted ways with their sales leader.

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What is Competitive Analysis? A B2B Marketer's Guide

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A change in your closest competitor’s lead generation strategy drives an acute drop in opportunities for your sales team. Competitive analysis is the ongoing practice of assessing your competitors in relation to your own business. This is an introductory guide to competitive analysis for the B2B marketer.

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Win/Loss Analysis: Everything You Need to Know

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Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. By the time you’re done reading, you’ll have an answer to each of the following: What is win/loss analysis?

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Who Uses Competitive Intelligence? 5 Key Stakeholders

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At this point, you’ve got a strong grasp on competitive intelligence (CI). If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. You know what it is, why it’s important, and how to gather it. That’s awesome. But, wait — digestible materials that who can use?”. Glad you asked.

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AI Sales Assistants: The Next Great Sales Software Tools

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And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast. But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions. What is AI Sales Assistant Software?

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Sales Signals: How to Leverage Data & AI to Reach Prospects First

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Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

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What is Sales Enablement? Steps to Building an Enablement Strategy

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To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.