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Marketresearch is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of marketresearch enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??
billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketingresearch. The IT landscape, on the other hand, is intensely competitive, with growing technology and fast-changing client demands.
The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). in market and competitive intelligence leader roles.
Understanding competitive pricing analysis can be a game-changer for your business. This analysis involves gathering, comparing, and analyzing pricing data from your competitors to optimize your pricing strategy. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes.
Following this, in 2002, it began delivering its knowledge to customers in online format, using dashboards and interactive reports that provided easier and faster access to data and analysis. Technological base Ipsos considers digital transformation a strategic priority for its continued growth and competitiveness. “We js and React.js.
Secondary marketresearch involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
The telecom sector is as competitive as it gets. It helps to look at your own data, but with the help of marketresearch companies for telecom, you can also get to know all the external factors. That means telecom companies today, need to know exactly what consumers want, tomorrow.
SEMrush : SEMrush offers comprehensive SOV analysis for both organic and paid searches. These AI tools can save you countless hours of manual data collection and analysis, providing more accurate and actionable insights. Hootsuite : Offers social media monitoring and SOV analysis across multiple platforms.
From the surge in electric vehicles, to the long awaited self-driving ones, and the evolving consumer expectations around mobility, automotive businesses need to know exactly what the market wants to stay competitive, or they’ll lose the race. They need deep, actionable insights backed by solid research.
This is where knowing how to do a competitor analysis comes into play. For medium and large businesses, the stakes are higher, and the competitive landscape is more complex. Conducting a thorough competitor analysis is essential to stay ahead. What is competitor analysis? How do you respond? Let’s get started.
Sentiment analysis offers a dynamic lens through which marketers can gain invaluable insights into the thoughts, attitudes, and emotions of their customer base. Often referred to as opinion mining, sentiment analysis is a computational technique that involves the extraction of subjective information from textual or verbal data.
Staying ahead in a competitivemarket requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. What is a competitor analysis report?
It’s easy to see why marketresearch and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is MarketResearch? What is MarketResearch?
5, Roetzer published a transcript of the interview on the Marketing Artificial Intelligence Institute’s website, explaining Contify’s capabilities in helping businesses collect market and competitive intelligence. Other applications of the platform include communications management, public relations and email marketing.
Context analysis might be just what you need! Context analysis, also known as contextual analysis, examines industry trends, competitors, and market opportunities to provide a complete picture. With context analysis, you can spot threats and challenges before they become problems and seize new growth opportunities.
And the market for process mining tools is growing. According to a November 2023 report by global marketresearch and management consulting company Global Market Insights, the process mining market is estimated to expand at a compound annual growth rate of more than 40% over the next decade, reaching $31.52
Competitiveanalysis is how we find these opportunities, plan our content strategy, and capitalize on our competition’s weaknesses. Competitiveanalysis is not easy. It takes time, patience, and practice—three elements that can be luxuries for many busy marketers.
MarketResearch for Customer Engagement. Carrying out marketresearch is easier than ever thanks to a combination of public data sources as well as information you harvest through your own internal operations. The post 5 Practical Applications of Big Data for Small Businesses appeared first on SmartData Collective.
Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence? The concept has quite some nuance to it.
Toshiba Global Commerce Solutions is currently recruiting a marketresearch analyst for placement at its offices in Durham City, North Carolina. The next hiree will be tasked with ensuring that all the firm’s products and services are competitive and meet the demands of the marketplace. ArchIntel™ -.
Learn how to mind the other’s business like a pro with this detailed guide to competitiveanalysis. What is a CompetitiveAnalysis? Competitiveanalysis is the comprehensive study of a competing brand to maintain a competitive footing.
Table of contents: Developing a research-driven strategy Sharing incredible content that your audience loves Proving the value of your work to clients What’s next? Developing a research-driven strategy. Source: Summer 2020 Marketing Decision Makers Survey ( S2 Research ).
A strong retail pricing strategy is essential for businesses to stay competitive in today’s market. This guide explores how conducting a retail competitor analysis plays a critical role in shaping an effective retail pricing strategy and offers actionable steps to stay ahead of the competition.
Our analysis covers everything from data coverage and core features to pricing structures and usability, ensuring readers can evaluate which tool best matches their specific needs. The following analysis breaks down these tools’ capabilities across critical areas that matter most to social media managers and marketresearchers.
Delfi Diagnostics is recruiting a competitive intelligence and marketresearch senior manager for placement in its offices in Palo Alto, California. Within one year, the individual to be hired will be expected to have developed and maintained the competitive intelligence framework for current and developing product applications.
Raven Industries has posted a job opening on LinkedIn for a marketresearch analyst position based in its office in Sioux Falls, South Dakota. The successful candidate will be tasked with performing marketing-related tasks and research in line with the company’s marketing plans and divisional strategic objectives.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a marketresearch report. What Is a MarketResearch Report?
In a previous post, we touched on secondary marketresearch, but didn’t go into depth. Our other post focused on primary marketresearch––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary MarketResearch? Let’s take a look!
There are many types of marketresearch available to brands – and some are more effective than others. We’ve listed the top ten marketresearch types and methods here to help you decide which is best for you! Global revenue of the marketresearch industry exceeded 73.4 billion U.S. Observation. Experiments.
By employing online marketresearch! We’re sharing critical steps that will ensure your brand can stand apart from the competition. Online marketresearch will help you listen in, perceive, and predict what your consumers desire, and then meet them with it at just the right moment. Types of Online Market Researc.
Empowering you with competitive intelligence and strategic foresight. Our Competitive Strategy Consulting services combine cutting-edge Competitive Intelligence with advanced Strategic Planning tools to help businesses anticipate challenges, outmaneuver competitors, and make smarter, data-driven decisions.
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How MarketResearch Tools Have Evolved.
Marketresearch confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is MarketResearch? Marketresearch is the process of understanding the current state of the market in relation to a particular aspect of the business.
In short, consumer data is the gold of surveys and all marketresearch conducted. Basket analysis. You may call it the basket analysis or the affinity analysis. Regarding surveys, the basket analysis helps you identify what type of questions you can ask your consumers.
It is where the role of digital marketing comes into play. And Artificial Intelligence (AI) is creating new possibilities in the digital marketing space. In today’s competitive business landscape, you cannot undermine the power of AI in shaping your marketing strategy to stay ahead of your competitors.
There are two great marketresearch approaches to keep brands informed: Qualitative and quantitative marketresearch. While both have their place in business and there are situations where you could use either, we are focusing here on qualitative marketresearch. What Is Qualitative MarketResearch?
Unleashing the power of sales as CI agents When it comes to competitor analysis and marketresearch, we often overlook the closest source of first-hand competitor insights – our own sales teams. They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape.
By employing a combination of methods to gather data around a particular subject, the researcher can more comprehensively solve the problem by looking at it from different perspectives. And multimodal research solves common challenges in marketresearch including cost, uncooperative participation, and even the outlier effect.
Retailers can utilize data analysis to uncover trends in consumer behavior in order to make wiser decisions about product development, price, customer engagement, and so on. Data analysis is critical for designing experiences that meet today’s consumers’ desire for personalization. Here it goes. That’s all for this article.
In a previous post, we talked about competitive intelligence and its benefits, strategy, as well as examples of information that can be analyzed to yield insights. One component of competitive intelligence is having a competitor analysis template to inform your efforts. What is Competitor Analysis? Stay tuned!
The senior manager will serve as a strategic thought partner and expert in analytical and marketresearch to help inform life-cycle planning, forecasting and senior management decisions that require primary marketresearch and competitive intelligence.
When considering the potential pitfalls of marketresearch, sample fraud is arguably the most destructive. Researchers have an obligation to prevent sample fraud, recognizing its prevalence in marketresearch and the possibility it could impact their own studies. What Is Sample Fraud in MarketResearch?
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