CIO

MARCH 17, 2025

The Munich-based startup accuses SAP of abusing its market power and harming competition, and thereby negatively impacting customers, according to the 61-page indictment filed by Celonis in San Francisco District Court on March 13. German process mining specialist Celonis has filed a lawsuit against ERP giant SAP.

Competitive 362

Competitive Startups Advantage Advantage 362

Crayon

MAY 18, 2021

Gathering competitive intelligence is a challenge. On average, it takes up one-third of all time spent on the CI process (the other two parts of the process being analysis and activation). A consistent stream of sound competitive data—i.e., A consistent stream of sound competitive data—i.e., Let’s begin!

Competitive Intelligence 661

Competitive Intelligence Competitive Intelligence Intelligence 661

Crayon

MAY 7, 2021

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. By the time you’re done reading, you’ll have an answer to each of the following: What is win/loss analysis?

Loss 617

Loss Win Analysis Competitive Landscape 617

Cipher

APRIL 5, 2022

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??

Competitive Intelligence 482

Competitive Intelligence Market Research Marketing Research Research 482

Crayon

FEBRUARY 28, 2022

In a world where the most talked about 60 seconds of the Super Bowl involved a $7M black screen emblazoned with nothing more than a bouncing, polychrome QR code, the road between market leader and straggler is paved with white noise. In order to be considered, you need to stand out.

Analysis 661

Analysis Competitive Information Marketing 661

CIO

DECEMBER 2, 2024

The more strategic concern isn’t just the cost— it’s that technical debt is affecting companies’ abilities to create new business, and saps the means to respond to shifting market conditions. Market position (opportunity cost): “We’re six to eight months slower to market with new features than our competitors.”

Innovation 513

Innovation Advantage Advantage Competitive 513

Cipher

APRIL 14, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitive analysis is a central part of any market and competitive intelligence (M/CI) strategy.

Analysis 336

Analysis Competitive Competitor Analysis Competitive Intelligence 336

Crayon

MARCH 31, 2022

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.

Competitive Intelligence 616

Competitive Intelligence Competitive Intelligence Intelligence 616

Crayon

AUGUST 23, 2021

Back-to-school season is always an exciting time of year. Classmates come together to trade tales of summertime adventure (and, eventually, employment). Teachers brainstorm new ways to engage and empower their students. Parents wonder how their kids are getting so old.

Education 617

Education Brainstorming Analysis Marketing 617

Cipher

SEPTEMBER 20, 2021

Both synthesis and analysis play an important role in market and competitive intelligence (M/CI), but are two markedly different stages of a broader CI process. All too often, business leaders conflate synthesis and analysis, a mistake that can be very damaging to the overall success of M/CI efforts within an organization.

Analysis 405

Analysis Competitive Intelligence Competitive Intelligence 405

CIO

NOVEMBER 1, 2024

No matter what market you operate in, AI is critical to keeping your business competitive. Until recently, discussion of this technology was prospective; experts merely developed theories about what AI might be able to do in the future. Today, integrating AI into your workflow isn’t hypothetical, it’s MANDATORY.

Intelligence 450

Intelligence Intelligence Entertainment Algorithm 450

Crayon

FEBRUARY 2, 2021

A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider. What exactly does a competitive matrix look like and what are the benefits?

Competitive Matrix 509

Competitive Matrix Matrix Competitive Competitive Landscape 509

CIO

OCTOBER 22, 2024

AI has the capability to perform sentiment analysis on workplace interactions and communications. GenAI also allows for new revenue streams by bringing products to market faster while delivering better customer experiences and automating processes. CMOs view GenAI as a tool that can launch both new products and business models.

Security 508

Security Security Capital Intelligence 508

Crayon

JANUARY 7, 2021

Richard is the Senior Director, Search Marketing for RingCentral, a global leader in unified communications and a world class VoIP provider. The following post was written by Richard Conn. Richard has written for sites such as Cincopa and Multibriefs.

Analysis 405

Analysis Competitive Globalization Marketing 405

Crayon

OCTOBER 2, 2023

Is robust competitor analysis missing from your product launch plan? Find out how to optimize this key component in your GTM strategy.

Analysis 325

Analysis Competitor Analysis Competitive Marketing 325

CIO

SEPTEMBER 9, 2024

According to IDC’s Worldwide AI and Generative AI Spending Guide (August 2024) , the global AI market is expected to surge from US$235 billion in 2024 to US$632 billion by 2028. Tencent Cloud stands to benefit, particularly in APAC, where market size is predicted to grow from US$45.4 billion in 2024 to over US$110 billion by 2028.

Innovation 460

Innovation Marketing Marketing Commerce 460

CIO

JANUARY 14, 2025

CIOs who act decisively now will gain a competitive edge by building adaptable, AI-ready teams. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the worlds leading tech media, data, and marketing services company.

IT 468

IT Primary Research Knowledge Research 468

Crayon

DECEMBER 2, 2020

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.

Market Intelligence 473

Market Intelligence Battlecard Intelligence Intelligence 473

CIO

DECEMBER 3, 2024

Technical skills such as AI and ML or data analysis continue to be important, but there is now a higher demand for soft skills like digital literacy, team leadership and critical thinking.

Technology 318

Technology Technology Business Data Analysis 318

Crayon

NOVEMBER 24, 2020

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.

Competitive Intelligence 369

Competitive Intelligence Battlecard Competitive Intelligence 369

Cipher

FEBRUARY 12, 2021

Like any field of analysis, the nature of marketing and competitive intelligence (M/CI) changes over time. For example, digitalization has totally changed how we can access and aggregate data. But technology is just the tip of the iceberg.

Competitive Intelligence 327

Competitive Intelligence Competitive Intelligence Intelligence 327

Crayon

SEPTEMBER 15, 2021

There’s more than one way to measure the success of your content marketing strategy. A differentiated approach to content marketing is particularly valuable in the cybersecurity world—a world characterized by thousands of companies and dozens of disciplines. Lead volume. No matter what you’re focused on, differentiation is essential.

Marketing 614

Marketing Marketing Analysis IT 614

Crayon

SEPTEMBER 19, 2022

When it comes to user experience (UX) design, competitive analysis should be an integral part of your strategy, to stay ahead of trends and make your website stand out against the rest within your market. Moreover, it’s always good to gain insight on how you can improve your website and patch up any holes it might have.

Analysis 325

Analysis Competitive Marketing Marketing 325

mention

DECEMBER 4, 2024

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

Marketing 130

Marketing Marketing Analysis Predictive Analytics 130

Crayon

MARCH 21, 2023

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

CIO

AUGUST 1, 2024

It’s a common scenario among CIOs — it’s often easier to communicate and gain consensus with business stakeholders on the urgent need for innovation (a competitiveness factor) and cybersecurity (an existential threat) than on addressing maintenance tasks (technical debt). the world’s leading tech media, data, and marketing services company.

Security 370

Security Security Competitive Primary Research 370

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. This is where data-driven content marketing strategies can prove fruitful.

Marketing 362

Marketing Marketing Competitor Analysis Data Mining 362

Smart Data Collective

NOVEMBER 12, 2021

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. It’s more difficult to reach consumers and technology buyers today than it ever has been in the history of marketing and advertising.

Information 363

Information Marketing Marketing Commerce 363

Crayon

JUNE 25, 2021

According to our 2021 State of Competitive Intelligence Report , 99% of survey respondents found value in monitoring their competitors' website changes. Specifically, competitor website analysis enables you to: Better understand your target market. Identify new opportunities and potential market gaps.

Competitive Intelligence 477

Competitive Intelligence Analysis Competitive Intelligence 477

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Market Research 312

Market Research Marketing Research Startups Intellectual Property 312

Crayon

SEPTEMBER 29, 2021

In recent years, point of sale ( POS) systems have become a key differentiator for restaurants across the globe. These systems allow restaurateurs to meet many practical needs such as growing profits, running more efficient and organized businesses, and improving bookkeeping.

Restaurants 325

Restaurants Analysis Marketing Marketing 325

Smart Data Collective

APRIL 5, 2022

Data analytics has led to a huge shift in the marketing profession. A large part of this is due to advances in digital marketing. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. This is particularly true for search engine marketers.

Knowledge 360

Knowledge Marketing Marketing Data Mining 360

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 321

Marketing Marketing Competitive Sales 321

Smart Data Collective

JULY 20, 2022

Artificial intelligence is one of the most disruptive forms of technology shaping the marketing profession since the dawn of the Internet. Internet usage is on the rise and embracing digital marketing tools can boost brand awareness and business success. There is a variety of digital marketing strategies that you can use.

Marketing 363

Marketing Marketing Algorithm Commerce 363

Crayon

DECEMBER 9, 2022

Tesla, Rivian, and Toyota all make electric vehicles, but the way they perceive their respective roles in the EV market (and the way prospective purchasers perceive each brand) couldn’t be more different.

SWOT 325

SWOT Analysis Marketing Marketing 325

mention

JULY 20, 2022

To make it easier for you, I’ve put together a list of free marketing tools for e-commerce that will help you grow your business online. You will find different tools to help with SEO, analytics, design, marketing, and research. Free marketing tool for website traffic analysis. Free marketing tool for SEO audit.

Commerce 328

Commerce Marketing Marketing Analysis 328

mention

JUNE 14, 2023

Remaining indifferent to social mentions about your brand, comment sentiment and missing on analyzing emerging trends related to your industry leads only one way — losing to competition who leverage social listening. This insight helps adapt marketing strategies, create relevant content, and stay ahead of the competition.

Marketing 346

Marketing Marketing Competitor Analysis Due Diligence 346