This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/lossanalysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/lossanalysis templates can be tremendously helpful. A template for segmenting lost deal rationale.
Win/lossanalysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. By the time you’re done reading, you’ll have an answer to each of the following: What is win/lossanalysis?
Win/lossanalysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Sales reps get insights that they can use to improve their objection-handling tactics. Marketers get insights that they can use to optimize their messaging.
Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The goal of these informal interviews is to spotlight various experts in the world of Competitive Intelligence.
In company circles, win lossanalysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win lossanalysis helps sale win more deals.
A win/lossanalysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/lossanalysis questions.
Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.
Traditional win lossanalysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win lossanalysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house. Cost Prohibitive.
There are three competitiveanalysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Another example is the groupings framework.
Companies who cannot find their competitive edge will lose deals. By conducting a competitiveanalysis, you’ll be able to identify your top competitors and understand how your buyers perceive your brands, products, and services in comparison. can help you gather clearer responses for your competitiveanalysis.
Understanding competitive pricing analysis can be a game-changer for your business. This analysis involves gathering, comparing, and analyzing pricing data from your competitors to optimize your pricing strategy. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes.
If you don’t tackle the challenges associated with cloud adoption today, you will be at a competitive disadvantage tomorrow. Competitive advantage. All of the above advantages can translate to a competitive advantage — as long as there aren’t any failures. Learn more here. Multi Cloud
Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win lossanalysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win lossanalysis isn’t just for marketers anymore.
As a sales leader, win lossanalysis is key to hitting revenue goals and increasing win rates for your team. Through win lossanalysis, you are able to tap into your buyer feedback to get an unbiased look into why your reps win and lose. Win lossanalysis can help you discover each rep’s unique path to winning more deals.
trillion in delays, quality issues, and revenue loss.” In any competitive market, the laws of supply and demand are in effect” suggesting the need for higher pay, Smith said. Business IT Alignment, Hiring, IT Skills, IT Training , Staff Management
Our recent data analysis of AI/ML trends and usage confirms this: enterprises across industries have substantially increased their use of generative AI, across many kinds of AI tools. Preventing data loss will be a key factor in embracing generative AI. Can I prevent data from leaving the organization?
There are several ways a product leader can use win lossanalysis to keep your offerings in line with buyer needs. Win lossanalysis helps you gather the voice of your buyers and what they perceive are the strengths and weaknesses of your product. Developing Product Roadmap. Understanding True Value of Features.
Win lossanalysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. Find answers to your burning questions around why you win and lose through win lossanalysis.
To achieve this goal, “CIOs need to treat the assessment and analysis of data as a scientific discipline,” he advises. level talent while embracing the latest data mining, data analysis, and analytical tools. The negative financial and competitive consequences … will be difficult to escape,” he says.
Read the 2022 State of Competitive Intelligence Report and you’ll find tons of encouraging insights: 33% of CI teams are making time for win/lossanalysis on a monthly basis. 66% of growing CI teams plan to increase their investments in technology. 98% of stakeholders say CI is at least somewhat important to their success.
Recently I was interviewed about Win Lossanalysis. Question: Why did you write this book, Win/LossAnalysis ? Ellen: There wasn’t a book written on Win/Lossanalysis and every time I complete a Win/Loss project, and my client makes the changes that I recommend, they make more money. How does it work?
Most often when people think of win lossanalysis, they think of the sales process. But win lossanalysis has tremendous benefits on the customer success side of a buyer’s journey. Customer experience can benefit from win loss insights in the following ways: Aligning Sales Promises and Delivery.
I just had another client tell me he was getting pushback from his salesforce to do Win/Lossanalysis. They felt that win/lossanalysis would be a critique of them, and only them. The objective of Win/Lossanalysis is to win and retain more business, not to critique sales people.
A growing number of traders are using increasingly sophisticated data mining and machine learning tools to develop a competitive edge. If your trade analysis and trials are a pain in the neck or you barely register any results, you’ll undoubtedly be looking for ways to change things up. This is according to Danyel Fisher.
Mining for valuable competitive intelligence may entail the commitment of substantial resources. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-lossanalysis. The post How to Use Competitive Intelligence to the Fullest appeared first on ArchIntel™. ArchIntel™ -.
Challenge 4: Loss of license ownership risks cost increases & shrinkflation In addition to leaving your customizations and data behind, reimplementing on-premises ERP functionally to the subscription cloud could mean leaving your leverage of software license perpetual entitlement behind, which can lead to out-of-control costs and shrinkflation.
Boston and Draper, UT – Primary Intelligence , the leader in win-lossanalysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.
When running Win-LossAnalysis or a voice of the customer program, you must be able to show the value and impact of your program to executives and key stakeholders. Win-Loss KPIs that measure application: Win-lossanalysis and voice of the customer programs are meant to drive results and increase revenue.
However, according to a study by Gartner1, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics. This disconnect between why sellers think they lose and what really causes losses according to buyers – the sales experience – is where deals go wrong.
A win/lossanalysis reveals why and how a sales opportunity turned into a new customer (or not). What Is A Win/LossAnalysis? A win/lossanalysis is the process of studying past business deals to evaluate why sales opportunities became wins and losses. What made it better? And what made it worse?
Let’s discuss the best ways to use competitive intelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage. ArchIntel™ -.
In May, I was honored to give a Win/Lossanalysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/LossAnalysis Captures and Keeps New Business.
Smart organizations use this data to improve their business models and make life better through analysis. When it comes to sports, big data plays an essential role in the execution of competitive events and audience engagement. Big data allows coaches to analyze winning strategies and weaknesses of the competition.
In fact, according to an AI Infrastructure Alliance (AIIA) survey released in July of more than 1,000 senior executives at large enterprises, 54% say they incurred losses due to their failures to govern AI or ML applications, and 63% said their losses were $50 million or higher. Using AI, however, required a large amount of clean data.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. A competitiveanalysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats.
Perform quantitative analysis. As a routine, hedge funds usually test new and incorporated ML’s to determine their effectiveness to maintain competitive advantage. This reduces the chances of making losses during actual trading. This reduces the chances of making losses during actual trading. Machine learning tests.
Earlier this year, I was honored to give a Win Lossanalysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/LossAnalysis Captures and Keeps New Business.
In today’s more competitive, technology-driven corporate environment, all firms seeking to increase activity and productivity are reaping the benefits of the software world. Businesses with adaptive strategies, cultures, and business models always have a competitive advantage. Examples of SaaS. Some instances of SaaS include: .
This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020. Take note of what these wins may mean for your competition, including how they impact competitor standings in certain agencies and the success stories they can leverage for future bids.
ODNI Enterprise-Wide Task Order – In May 2022, Peraton won a seven-year, $916 million ceiling value enterprise-wide task order to provide services for the ODNI such as data analysis, intelligence integration, policy and strategy development , knowledge operations management, and human capital management.
FY2021 is upon us so this is as good a time as any to recap some of the wins and losses that ended FY2020. This is a heavy loss for HII, who inherited this contract from acquisition of Camber. USAF takeaway: SAIC successfully wrested the U.S. Air Force Modeling and Simulation Support Services ( AFMS3 ) 2.0
Four of the top 7 competitive intelligence blogs were written in 2009. 2 were competitive intelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. This is a powerful competitive weapon since this is not the case at many companies.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content