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A Guide to Social Media Competitive Analysis (Template)

Crayon

The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Present your analysis. Create your template (or use ours).

Analysis 662
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4 prerequisites for IT leaders to navigate today’s era of disruption

CIO

Unsurprisingly, more than 90% of respondents said their organization needs to shift to an AI-first operating model by the end of this year to stay competitive — and time to do so is running out. Offering value-added services on top of data, like analysis and consulting, can further enhance the appeal.

IT 488
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Tips for Conducting a Competitive Product Analysis

Crayon

To be successful in a crowded marketplace, it is important to understand the competitive advantages of your company’s solution against its alternatives. Enterprises must be well-versed in their competitors’ product strategies, offerings, and features.

Analysis 549
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What is Competitive Analysis?

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitive analysis is one such term.

Analysis 459
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Celonis sues SAP for anti-competitive data access practices

CIO

The Munich-based startup accuses SAP of abusing its market power and harming competition, and thereby negatively impacting customers, according to the 61-page indictment filed by Celonis in San Francisco District Court on March 13. At issue is how third-party software is allowed access to data within SAP systems. Celonis was launched in 2011.

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Gathering Competitive Intelligence: The Complete Guide

Crayon

Gathering competitive intelligence is a challenge. On average, it takes up one-third of all time spent on the CI process (the other two parts of the process being analysis and activation). A consistent stream of sound competitive data—i.e., What needs to be done before gathering competitive intelligence? Let’s begin!

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Bridging the IT skills gap, Part 1: Assessing current strategies and introducing GenAI as a unified solution

CIO

With advanced technologies like AI transforming the business landscape, IT organizations are struggling to find the right talent to keep pace. The problem isnt just the shortage of qualified candidates; its the lack of alignment between the skills available in the workforce and the skills organizations need. Take cybersecurity, for example.

IT 467