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Tech leaders weigh in on the upside and flipside of generative AI

CIO

To take advantage of these needs some internal discovery or analysis of these new functions, understanding how we’d use them, and, in the first instance, training our staff how to exploit the new features. Ivell adds that generative AI could create unwelcome competitive dynamics. “As A Trojan horse?

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Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

One analysis indicates that 90% of companies have made investments in AI and 37% actively deploy it. The AI sector has become very competitive. Below are a few examples of job specific skills you should look for when you read applicants’ CVs and cover letters, depending on the role you’re hiring for: Data Analysis. Motivation.

Startups 258
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5 SEO Lessons for the Modern Content Creator

Zoominfo

Create content longer than 1,000 words: An analysis of 1,000 articles shows content with more than 1,000 words consistently receives a higher number of shares and links than shorter-form content ( source ). Long-tail keywords are more specific and tend to have a lower search volume, but less competition.

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19 Harmful Influencer Marketing Mistakes to Avoid

mention

In a survey of 330 respondents (149 agency representatives and 181 brand representatives) conducted by the influencer marketing platform, HypeAuditor, it was found that 41.34% of brands and 26.35% of agencies did not know which influencers their competition was working with. Mistake #15: Using the Wrong Metrics and Neglecting Analysis.

Marketing 214
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Top 10 Tips for Writing Amazing Ad Copy

Similarweb

There is a limit to how much ad copy a copywriter can include depending on the platform. See how you stack up to the competition. Seeing data on your competition, take this to the next level. And that’s not all, you also have access to: Competitive analysis. If you want them to register, tell them.

Copywrite 111
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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

I am going to share the marketing analysis tools and the step-by-step process of how we at Similarweb continuously create SEO content that genuinely works. I recommend also doing a full audience analysis. Use keyword research tools to find the terms with the highest search volume, competition, and what content ranks best.

Briefing 114
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7 Examples of Effective Cross-selling (and Why They Work)

CXL

Revenue.io’s Jesse Davis West calls this white space analysis : “When auditing a new prospect, it’s helpful to perform a white space analysis, in which you look for untapped opportunities in an account by identifying key pain points. Identify key pain points in every new customer to find untapped opportunities.

Sales 107