CIO

OCTOBER 15, 2024

Step 2: Understanding competitors Competitive analysis IT leaders must understand the competitive landscape to position their organization for success. Understanding the company’s competitive position allows IT leaders to mindfully act to implement technology for competitive advantage.

IT 835

IT Benchmarking SWOT Banking 835

Aqute Intelligence

JUNE 25, 2024

This is where knowing how to do a competitor analysis comes into play. For medium and large businesses, the stakes are higher, and the competitive landscape is more complex. Conducting a thorough competitor analysis is essential to stay ahead. What is competitor analysis? How do you respond? Let’s get started.

Competitor Analysis 147

Competitor Analysis Analysis Competitive Landscape SWOT 147

GrowbyData

FEBRUARY 19, 2024

TEMU vs. SHEIN: 2023 Share of Voice Analysis by Category In the dynamic world of online shopping, TEMU is emerging as a formidable competitor to SHEIN, signaling a potential shift in consumer preferences. This analysis invites further exploration into consumer trends and strategic opportunities for both brands.

Competitive Landscape 105

Competitive Landscape Competitive Commerce Analysis 105

Cipher

AUGUST 6, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Would you be surprised if I told you, highly competitive companies usually know the most about their competitors? What is Competitive Analysis? No you would not.

Competitor Analysis 325

Competitor Analysis Analysis SWOT Competitive Landscape 325

ArchIntel

JUNE 2, 2021

There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Another example is the groupings framework.

Analysis 188

Analysis Competitive Competitive Landscape Competitive Intelligence 188

CIO

MAY 27, 2024

For CIOs and other tech leaders, this means a shift in mindset to not only keep tech costs in check, but adopt a more entrepreneurial approach to explore how to drive business revenue and competitiveness. A rigorous analysis will invariably reveal that technology has fundamentally altered how they should think about their competition.

Advantage 662

Advantage Advantage Competitive Landscape IT 662

Aqute Intelligence

MAY 6, 2024

Staying ahead in a competitive market requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. What is a competitor analysis report?

Competitor Analysis 147

Competitor Analysis Analysis Matrix Competitive Landscape 147

Crayon

FEBRUARY 2, 2021

A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider. What exactly does a competitive matrix look like and what are the benefits?

Competitive Matrix 509

Competitive Matrix Matrix Competitive Competitive Landscape 509

ArchIntel

JANUARY 20, 2021

Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis.

Benchmarking 145

Benchmarking Analysis Competitive Competitive Landscape 145

Aqute Intelligence

DECEMBER 27, 2023

So, you seek comprehensive, insightful, and actionable competitive intelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitive landscape?

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

mention

AUGUST 28, 2024

Context analysis might be just what you need! Context analysis, also known as contextual analysis, examines industry trends, competitors, and market opportunities to provide a complete picture. With context analysis, you can spot threats and challenges before they become problems and seize new growth opportunities.

Analysis 147

Analysis SWOT Competitor Analysis Brainstorming 147

WideNARROW

MARCH 2, 2021

A competitive analysis matrix is a way to illustrate your competitive landscape and easily see where you sit amongst your competitors. It is a popular choice for intelligence teams because you see a great deal of condensed information in one glance.

Competitive Landscape 59

Competitive Landscape Matrix Competitive Analysis 59

Aqute Intelligence

JUNE 23, 2023

No competitive intelligence team in the technology industry should ignore patent searches. This article covers some of the many available patent search tools for competitive intelligence. WIPO (World Intellectual Property Organization WIPO's patent search database offers a global perspective on competitor analysis.

Competitor Analysis 130

Competitor Analysis Analysis Intellectual Property Competitive Landscape 130

Engage3

NOVEMBER 27, 2024

A strong retail pricing strategy is essential for businesses to stay competitive in today’s market. This guide explores how conducting a retail competitor analysis plays a critical role in shaping an effective retail pricing strategy and offers actionable steps to stay ahead of the competition.

Competitor Analysis 52

Competitor Analysis Retail Analysis Competitive Landscape 52

mention

JULY 5, 2024

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence? The concept has quite some nuance to it.

Competitive Intelligence 182

Competitive Intelligence Competitive Intelligence Intelligence 182

Netbasequid

APRIL 12, 2023

It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. A competitive analysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats.

Analysis 111

Analysis Competitive Competitive Intelligence Competitive Landscape 111

Netbasequid

MARCH 8, 2023

Learn how to mind the other’s business like a pro with this detailed guide to competitive analysis. What is a Competitive Analysis? Competitive analysis is the comprehensive study of a competing brand to maintain a competitive footing.

Analysis 98

Analysis Competitive Intellectual Property Competitive Landscape 98

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

Competitive Intelligence 130

Competitive Intelligence Competitive Battlecard Technology 130

mention

NOVEMBER 3, 2023

Sentiment analysis offers a dynamic lens through which marketers can gain invaluable insights into the thoughts, attitudes, and emotions of their customer base. Often referred to as opinion mining, sentiment analysis is a computational technique that involves the extraction of subjective information from textual or verbal data.

Analysis 173

Analysis Marketing Marketing Benchmarking 173

Aqute Intelligence

AUGUST 30, 2023

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape.

Competitive Intelligence 130

Competitive Intelligence Competitive Sales Intelligence 130

Owler

APRIL 28, 2023

If you’re a business professional, you understand that competition is an inevitable part of having a presence in the marketplace. Staying Informed With Relevant Data To stay up-to-date on competing businesses, gain a deep understanding of your industry with a SWOT analysis.

Competitive Landscape 52

Competitive Landscape Competitive SWOT Business 52

SCIP

NOVEMBER 28, 2024

SCIP Insights How to Optimize Competitive Intelligence Research During Earnings Season Competitive intelligence (CI) is playing an increasingly crucial role in corporate decision-making. But gaining a competitive edge means never missing critical insights—a difficult and time-consuming feat. The reason?

Competitive Intelligence 52

Competitive Intelligence Research Competitive SWOT 52

SpyFu

FEBRUARY 10, 2021

Competitive analysis is how we find these opportunities, plan our content strategy, and capitalize on our competition’s weaknesses. Competitive analysis is not easy. You can do that on our purpose-built SEO competitive analysis template or on whichever program makes it easy for you.

Analysis 116

Analysis Competitive Brainstorming Research 116

SpyFu

JULY 8, 2024

The secret weapon they're wielding is keyword competitor analysis. What is Keyword Competitor Analysis? Keyword competitor analysis is the process of investigating and understanding the keywords your competitors are targeting in their SEO and content strategies. Why is Keyword Competitor Analysis Important?

Competitor Analysis 52

Competitor Analysis Analysis Competitive Landscape Competitive 52

Fuld

JUNE 5, 2024

The competitive strategies every company should know Gaining a competitive edge requires extracting high-value intelligence about your competitors and the markets you operate in. Key Takeaways: What is competitive intelligence? Develop strategies to integrate diverse information into actionable intelligence.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Aqute Intelligence

MARCH 7, 2023

Competitive intelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. Competitive intelligence (CI) is a process of collecting, analyzing, and distributing information about your competitors.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

OCTOBER 15, 2020

(NCI), recently spoke with ArchIntel regarding how the company has developed its competitive intelligence unit, how to analyze data, as well as the tools and government offerings used to collect data. ArchIntel: How do you measure success within competitive intelligence? “We The trending landscape is critical.

Competitive Intelligence 104

Competitive Intelligence Competitive Competitive Landscape Intelligence 104

ArchIntel

AUGUST 31, 2021

Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitive intelligence. The role is focused on competitive and market intelligence , analysis and research across the cybersecurity space.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Netbasequid

JULY 8, 2021

Brands can learn from their own mistakes, and from those of a competitor with competitive monitoring capabilities in place. Leading brands rely on competitive monitoring to: Identify aspirational companies to follow in their footsteps. Spy on the campaign trail of your competition and learn from their efforts.

Competitive 105

Competitive Analysis Win Competitive Landscape 105

Alpha Sense BI

NOVEMBER 8, 2023

Surfacing market, industry, and competitive trends is an important step, but a useless one if their delivery to relevant internal stakeholders is inefficient. This is why we’ve spent so much time developing a Notebook product that seamlessly integrates into our existing market-leading research and analysis tools.

Competitive Intelligence 95

Competitive Intelligence Battlecard Competitive SWOT 95

ArchIntel

MAY 18, 2021

Planning software company Anaplan is looking to hire a manager of competitive intelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitive intelligence program.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Aqute Intelligence

JULY 8, 2024

Knowing how to get competitor pricing is essential for the competitive intelligence of any business. Accurate and up-to-date pricing information on competitors can significantly impact profitability and competitiveness, providing valuable insights for creating a comprehensive competitor report.

Competitor Analysis 130

Competitor Analysis Competitive Intelligence Primary Research Competitive Landscape 130

Aqute Intelligence

JULY 10, 2023

In today's competitive business landscape, it is more important than ever for B2B product managers to stay up-to-date on their competition. There are a number of different CI techniques that B2B product managers can use to gather information about their competition. This is a guest post by Bard AI - just for a laugh.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

ArchIntel

OCTOBER 8, 2020

He also focused on the ethical implications inherent in the competitive landscape and how to determine where the marketplace is headed in the future. . You have to be in the competitive intelligence sector for the long haul, and to do so, you have to be very ethical at what you do.”.

Competitive Intelligence 104

Competitive Intelligence Competitive Globalization Intelligence 104

Similarweb

JULY 22, 2021

Maybe you’ve heard the saying, the best competition is yourself. Channeling your competitive spirit and using it to analyze your market will allow you to create an effective digital marketing strategy. Competitive SEO analysis – the ultimate time saver. So, what is a competitive SEO analysis?

Analysis 92

Analysis Competitive Competitive Landscape Algorithm 92

ArchIntel

DECEMBER 7, 2020

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.

Competitive Intelligence 156

Competitive Intelligence Competitive Intelligence Intelligence 156

ArchIntel

NOVEMBER 18, 2020

Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.

Competitive Intelligence 189

Competitive Intelligence Competitive Win Intelligence 189