This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Gathering competitiveintelligence is a challenge. On average, it takes up one-third of all time spent on the CI process (the other two parts of the process being analysis and activation). A consistent stream of sound competitive data—i.e., What needs to be done before gathering competitiveintelligence?
At this point, you’ve got a strong grasp on competitiveintelligence (CI). If you’re really on your game, you might even be proficient in the analysis of competitiveintelligence. You know what it is, why it’s important, and how to gather it. That’s awesome. But, wait — digestible materials that who can use?”.
The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitiveanalysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitiveanalysis? Present your analysis. Create your template (or use ours).
In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and CompetitiveIntelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.
Competitiveanalysis frameworks are indispensable for anyone who wants to extract meaning from intel and inspire action across their organization. When we talk about competitiveintelligence, we’re talking about a three-step process: track, analyze, act.
Market research is an important––but often overlooked––element of the wider Market and CompetitiveIntelligence (M/CI) process. In many organizations market research and competitiveintelligence report into different areas of a company. Related: Choosing the right competitiveintelligence tools for your organization.
Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitiveintelligence. This brings us to a concept called competitive benchmarking, which is critical to competitiveanalysis success. What is Competitive Benchmarking?
So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitiveintelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. If introspection were easy … nevermind.
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. The Market and CompetitiveIntelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitiveanalysis is one such term.
How to do SWOT Analysis With CompetitiveIntelligence Questions This post asks how to do SWOT Analysis with CompetitiveIntelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and.
Competitiveanalysis has benefits for virtually every business. And yet, many businesses abandon competitiveintelligence initiatives soon after they’ve begun. This stems from what we call the CI cycle of death , a faulty approach to CI that quickly becomes the elephant you can’t eat (not even one bite at a time).
More than two-thirds of competitiveintelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful. A template for segmenting competitive win rates.
Regardless of how your competitive landscape maps across the glass half empty/full spectrum, you need to understand the moves they’re making and, ideally, their endgame. Effective competitiveintelligence requires constant aggregation and analysis in order to turn information into actionable insights. It ain't easy.
CompetitiveIntelligence questions to NATS Strategy Analysis and Development manager This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers.
The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). in market and competitiveintelligence leader roles.
Like any field of analysis, the nature of marketing and competitiveintelligence (M/CI) changes over time. For example, digitalization has totally changed how we can access and aggregate data. But technology is just the tip of the iceberg.
Best competitor analysis tools. Competitor analysis plays a vital role in the strategies of many of the world’s leading firms, acting as an important input into key strategic decisions. Crunchbase. Visualping. LexisNexis. Knowledge360 ?.
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitiveanalysis is a central part of any market and competitiveintelligence (M/CI) strategy.
CompetitiveIntelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitiveintelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Cipher’s competitiveintelligence analysts have spent countless hours walking business leaders through the CI process.
To predictably win in your industry, you need current, relevant competitiveintelligence. Regular, effective competitor analysis will help you achieve this success. Without a clear view of the playing field, there is a good chance you’re going to move forward with the wrong (or incomplete) strategies.
Both synthesis and analysis play an important role in market and competitiveintelligence (M/CI), but are two markedly different stages of a broader CI process. All too often, business leaders conflate synthesis and analysis, a mistake that can be very damaging to the overall success of M/CI efforts within an organization.
As industries become increasingly competitive and companies experience unprecedented levels of disruption , the role of CompetitiveIntelligence (CI) has never been more important.
As businesses identify trends and implement data, the need for vulnerability analysis (VA) arises. As part of a broader competitiveintelligence strategy, vulnerability analysis provides key data and insight. Knowing critical elements of the market in which you’re competing is a vital and ongoing exercise.
It is virtually impossible for a competitiveintelligence team to manually analyze all of this data. That is where competitor analysis tools come in. These tools automate competitiveanalysis, making it easier for your team to get the information that you need when you need it.
Looking for a market and competitiveintelligence tool to improve competitor tracking, help your business become your industry’s leader and monitor market disruptors? We’ve put together a side-by-side review of three leading market and competitiveintelligence tools: Crayon, Knowledge360, and Kompyte Analysis Software.
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Analyzing competitors is a key activity for businesses in all industries, and plays a central role in the overall CompetitiveIntelligence (CI) strategy of the firm.
This is a guest blog from Natalya Zhukova at SEMRush. The perfect scenario for any business is to have a growing market share within an expanding market. Yet in the real world, that’s rarely the case.
Beth Goode , director of CompetitiveIntelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a CompetitiveIntelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitiveanalysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.
If you work in the competitiveintelligence space in the insurance industry, you’re probably well aware of the importance of analyzing your competitors. The Role of InsData Consumer Insurance Data in CompetitiveIntelligence. Data plays a huge role in competitiveintelligence functions at insurance providers.
Mining for valuable competitiveintelligence may entail the commitment of substantial resources. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis. The post How to Use CompetitiveIntelligence to the Fullest appeared first on ArchIntel™. ArchIntel™ -.
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Would you be surprised if I told you, highly competitive companies usually know the most about their competitors? What is CompetitiveAnalysis? No you would not.
Let’s discuss the best ways to use competitiveintelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitiveintelligence is, how to gather it, and how to use it to your own advantage.
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is a process the best companies activate to gain a competitive advantage.
CompetitiveAnalysis thinking for sensational media headlines This article is called CompetitiveAnalysis thinking for sensational media headlines and offers our thoughts on finding the truth within newspaper.
5, Roetzer published a transcript of the interview on the Marketing Artificial Intelligence Institute’s website, explaining Contify’s capabilities in helping businesses collect market and competitiveintelligence. The NPL employed by Contify sets aside irrelevant data and extracts important information, she explained.
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is crucial to any marketing and production strategy. Competitiveanalysis promotes better market reactions, product price setting and marketing strategy.
Who does Competitive Market Analysis? Thorough knowledge of your competition is essential to staying ahead of your competitors. And CompetitiveAnalysis is precisely what's needed. The post Who does Competitive Market Analysis? appeared first on Octopus CompetitiveIntelligence.
Brian Greenberg , head of Marketing CompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. LexisNexis is a media monitoring database that provides resources for competitiveanalysis.
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. In any sector, the only way to be competitive is to know your competitors inside and out. This is accomplished through thorough, ongoing competitor analysis.
Competitiveintelligence (CI) services offer businesses valuable insights into their market and competition. Competitiveintelligence services: What is it, and why do you need it? Competitiveintelligence (CI) involves gathering and analyzing information about your competitors and the market.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content