Crayon

JANUARY 21, 2021

So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. If introspection were easy … nevermind.

SWOT 725

SWOT Analysis Competitive Landscape Competitive Intelligence 725

Cipher

MAY 5, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitive analysis is one such term.

Analysis 459

Analysis Competitive Competitor Analysis Competitive Intelligence 459

Octopus

JUNE 9, 2021

How to do SWOT Analysis With Competitive Intelligence Questions This post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and.

SWOT 342

SWOT Competitive Intelligence Analysis Competitive 342

Cipher

JANUARY 25, 2021

Competitive analysis has benefits for virtually every business. And yet, many businesses abandon competitive intelligence initiatives soon after they’ve begun. This stems from what we call the CI cycle of death , a faulty approach to CI that quickly becomes the elephant you can’t eat (not even one bite at a time).

Competitor Analysis 597

Competitor Analysis Analysis Competitive Intelligence Competitive 597

Crayon

JULY 30, 2021

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful. A template for segmenting competitive win rates.

Loss 662

Loss Win Analysis Battlecard 662

Crayon

FEBRUARY 6, 2023

Regardless of how your competitive landscape maps across the glass half empty/full spectrum, you need to understand the moves they’re making and, ideally, their endgame. Effective competitive intelligence requires constant aggregation and analysis in order to turn information into actionable insights. It ain't easy.

Competitor Analysis 617

Competitor Analysis Analysis Competitive Landscape Competitive Intelligence 617

Octopus

MARCH 30, 2021

Competitive Intelligence questions to NATS Strategy Analysis and Development manager This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers.

Competitive Intelligence 286

Competitive Intelligence Analysis Competitive Intelligence 286

Crayon

NOVEMBER 24, 2020

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). in market and competitive intelligence leader roles.

Competitive Intelligence 369

Competitive Intelligence Battlecard Competitive Intelligence 369

Cipher

FEBRUARY 12, 2021

Like any field of analysis, the nature of marketing and competitive intelligence (M/CI) changes over time. For example, digitalization has totally changed how we can access and aggregate data. But technology is just the tip of the iceberg.

Competitive Intelligence 327

Competitive Intelligence Competitive Intelligence Intelligence 327

Cipher

MARCH 4, 2022

Best competitor analysis tools. Competitor analysis plays a vital role in the strategies of many of the world’s leading firms, acting as an important input into key strategic decisions. Crunchbase. Visualping. LexisNexis. Knowledge360 ?.

Competitor Analysis 494

Competitor Analysis Analysis Competitive Intelligence Competitive 494

Cipher

APRIL 14, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitive analysis is a central part of any market and competitive intelligence (M/CI) strategy.

Analysis 336

Analysis Competitive Competitor Analysis Competitive Intelligence 336

Crayon

MARCH 21, 2023

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Cipher

FEBRUARY 8, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Cipher’s competitive intelligence analysts have spent countless hours walking business leaders through the CI process.

Competitor Analysis 472

Competitor Analysis Analysis Competitive Intelligence Competitive 472

Cipher

JANUARY 6, 2021

To predictably win in your industry, you need current, relevant competitive intelligence. Regular, effective competitor analysis will help you achieve this success. Without a clear view of the playing field, there is a good chance you’re going to move forward with the wrong (or incomplete) strategies.

Competitor Analysis 437

Competitor Analysis Analysis Competitive Intelligence Win 437

Cipher

SEPTEMBER 20, 2021

Both synthesis and analysis play an important role in market and competitive intelligence (M/CI), but are two markedly different stages of a broader CI process. All too often, business leaders conflate synthesis and analysis, a mistake that can be very damaging to the overall success of M/CI efforts within an organization.

Analysis 405

Analysis Competitive Intelligence Competitive Intelligence 405

Cipher

JULY 26, 2021

As industries become increasingly competitive and companies experience unprecedented levels of disruption , the role of Competitive Intelligence (CI) has never been more important.

Competitive Intelligence 611

Competitive Intelligence Competitive Analysis Intelligence 611

Cipher

OCTOBER 22, 2020

As businesses identify trends and implement data, the need for vulnerability analysis (VA) arises. As part of a broader competitive intelligence strategy, vulnerability analysis provides key data and insight. Knowing critical elements of the market in which you’re competing is a vital and ongoing exercise.

Analysis 325

Analysis Competitive Intelligence Competitive Intelligence 325

Cipher

NOVEMBER 2, 2020

It is virtually impossible for a competitive intelligence team to manually analyze all of this data. That is where competitor analysis tools come in. These tools automate competitive analysis, making it easier for your team to get the information that you need when you need it.

Competitor Analysis 325

Competitor Analysis Analysis Competitive Intelligence Competitive 325

Cipher

SEPTEMBER 25, 2020

Looking for a market and competitive intelligence tool to improve competitor tracking, help your business become your industry’s leader and monitor market disruptors? We’ve put together a side-by-side review of three leading market and competitive intelligence tools: Crayon, Knowledge360, and Kompyte Analysis Software.

Competitor Analysis 325

Competitor Analysis Analysis Competitive Intelligence Competitive 325

Cipher

APRIL 19, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Analyzing competitors is a key activity for businesses in all industries, and plays a central role in the overall Competitive Intelligence (CI) strategy of the firm.

Competitor Analysis 345

Competitor Analysis Analysis Competitive Intelligence Profiling 345

Cipher

NOVEMBER 16, 2020

This is a guest blog from Natalya Zhukova at SEMRush. The perfect scenario for any business is to have a growing market share within an expanding market. Yet in the real world, that’s rarely the case.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Crayon

SEPTEMBER 15, 2022

When it comes to competitive analysis, scope is everything.

Analysis 325

Analysis Competitive Competitive Intelligence IT 325

ArchIntel

NOVEMBER 18, 2020

Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.

Competitive Intelligence 189

Competitive Intelligence Competitive Win Intelligence 189

ArchIntel

JUNE 9, 2021

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.

Competitive Intelligence 181

Competitive Intelligence Competitive Intelligence Intelligence 181

Cipher

MARCH 18, 2021

If you work in the competitive intelligence space in the insurance industry, you’re probably well aware of the importance of analyzing your competitors. The Role of InsData Consumer Insurance Data in Competitive Intelligence. Data plays a huge role in competitive intelligence functions at insurance providers.

Competitive Intelligence 465

Competitive Intelligence Competitive Intelligence Intelligence 465

ArchIntel

MAY 26, 2021

Mining for valuable competitive intelligence may entail the commitment of substantial resources. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis. The post How to Use Competitive Intelligence to the Fullest appeared first on ArchIntel™. ArchIntel™ -.

Competitive Intelligence 197

Competitive Intelligence Competitive Intelligence Intelligence 197

Cipher

AUGUST 6, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Would you be surprised if I told you, highly competitive companies usually know the most about their competitors? What is Competitive Analysis? No you would not.

Competitor Analysis 325

Competitor Analysis Analysis SWOT Competitive Landscape 325

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage.

Competitive Intelligence 193

Competitive Intelligence Competitive Intelligence Intelligence 193

Cipher

AUGUST 21, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is a process the best companies activate to gain a competitive advantage.

Competitor Analysis 325

Competitor Analysis Analysis SWOT Competitive 325

Octopus

JANUARY 6, 2021

Competitive Analysis thinking for sensational media headlines This article is called Competitive Analysis thinking for sensational media headlines and offers our thoughts on finding the truth within newspaper.

Analysis 213

Analysis Competitive Competitive Intelligence Intelligence 213

ArchIntel

JANUARY 13, 2021

5, Roetzer published a transcript of the interview on the Marketing Artificial Intelligence Institute’s website, explaining Contify’s capabilities in helping businesses collect market and competitive intelligence. The NPL employed by Contify sets aside irrelevant data and extracts important information, she explained.

Competitive Intelligence 191

Competitive Intelligence Intelligence Intelligence Competitive 191

Cipher

SEPTEMBER 22, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is crucial to any marketing and production strategy. Competitive analysis promotes better market reactions, product price setting and marketing strategy.

Competitor Analysis 325

Competitor Analysis Analysis SWOT Benchmarking 325

Octopus

DECEMBER 17, 2020

Who does Competitive Market Analysis? Thorough knowledge of your competition is essential to staying ahead of your competitors. And Competitive Analysis is precisely what's needed. The post Who does Competitive Market Analysis? appeared first on Octopus Competitive Intelligence.

Analysis 199

Analysis Competitive Marketing Marketing 199

ArchIntel

DECEMBER 7, 2020

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.

Competitive Intelligence 156

Competitive Intelligence Competitive Intelligence Intelligence 156

Cipher

JULY 24, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. LexisNexis is a media monitoring database that provides resources for competitive analysis.

Competitor Analysis 325

Competitor Analysis Analysis Competitive Research 325

Cipher

AUGUST 18, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. In any sector, the only way to be competitive is to know your competitors inside and out. This is accomplished through thorough, ongoing competitor analysis.

Competitor Analysis 325

Competitor Analysis Analysis Competitive Information 325

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence services: What is it, and why do you need it? Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130