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To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitivelandscapes. But what does it actually look like to implement a salesenablement program?
The responsibilities of the competitive intelligence manager, who will be based in San Francisco, California, include developing competitivelandscape insights , conducting analyses and delivering actionable tactical inputs, according to a job advertisement posted on LinkedIn.
Surfacing market, industry, and competitive trends is an important step, but a useless one if their delivery to relevant internal stakeholders is inefficient. This is why we’ve spent so much time developing a Notebook product that seamlessly integrates into our existing market-leading research and analysis tools.
In that case, you may want to start your competitiveanalysis by determining right away what your competitors are already doing, how saturated the market is, how you can create a unique value proposition to differentiate your brand, and the steps you need to take over the long run to take market share from them.
Our analysts provide actionable and forward-looking insights through – competitor deep-dive analysis, benchmarking, battle cards, etc. Through features such as comment, share, and download, Sales Radar helps users from different teams collaborate and share insights from any part of the world.
Ideally, your competitor monitoring tool should do most of the heavy lifting so your teams can focus on strategic analysis, planning, and decision-making that drives your business forward. It also lacks advanced search capabilities, such as keyword and synonym recognition, thematic search, and sentiment analysis.
Because of the pervasive nature of customer opinion, it is important to integrate customer perceptions on the competition into your company’s mainstream CI analysis. Like your marketing and sales strategy, your company’s CI function should also be “customer centric”.
Discover the best strategy for your CompetitiveLandscape. . CompetitiveLandscape Templates. . How does the Strategy Radar play a role in this? Institutionalization of business strategy development is a major pain point for companies.
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