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If you’re like most people, you can feel your market getting more and more competitive with each passing year. New startups emerge. Established companies steer into your lane. And all the while, you continue to go head-to-head with familiar foes.
So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. If introspection were easy … nevermind.
Win/loss analysis is an essential practice for anyone who wants to better understand their competitivelandscape and continuously optimize processes across sales, marketing, product management, and beyond. By the time you’re done reading, you’ll have an answer to each of the following: What is win/loss analysis?
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Would you be surprised if I told you, highly competitive companies usually know the most about their competitors? What is CompetitiveAnalysis? No you would not.
What exactly does a competitive matrix look like and what are the benefits? Analyzing your competitivelandscape is key to understanding where and how you fit into the market of available solutions. Here are a few types of competitive matrices that can provide insight into your marketlandscape.
When building such a strategy for a business, I encourage tech leaders to first examine their competitivelandscape, and then ask what the drivers of change are in their markets, and what dynamics are influencing the environment in which they compete. There are numerous examples of this in action.
There are three competitiveanalysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Another example is the groupings framework.
Understanding competitive pricing analysis can be a game-changer for your business. This analysis involves gathering, comparing, and analyzing pricing data from your competitors to optimize your pricing strategy. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes.
Given the speed with which online trends come and go as well as the growing number of internet users, marketers need to constantly monitor the media to be able to create strategies that convert users into customers. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.
This is where knowing how to do a competitor analysis comes into play. For medium and large businesses, the stakes are higher, and the competitivelandscape is more complex. Conducting a thorough competitor analysis is essential to stay ahead. What is competitor analysis? Let’s get started.
What is the Current State of the Market for Leading U.S. telecom B2B market from a revenue perspective, largely due to the companies’ established footing in the B2B market among businesses of all sizes. telecom B2B market. B2B market. Telecom B2B Market You’ll Learn: B2B revenue comparison of leading U.S.
Staying ahead in a competitivemarket requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. What is a competitor analysis report?
With the rise of digital marketing, the business world has evolved into a competitivemarket. In such a scenario, a competitiveanalysis report is a crucial tool to understand your competitors and the industry landscape better. What is a CompetitiveAnalysis Report?
Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitiveanalysis. ArchIntel™ -.
TEMU vs. SHEIN: 2023 Share of Voice Analysis by Category In the dynamic world of online shopping, TEMU is emerging as a formidable competitor to SHEIN, signaling a potential shift in consumer preferences. These insights reveal TEMU as a significant player, especially in markets beyond Apparel & Accessories. and 9.27%, respectively.
Context analysis might be just what you need! Context analysis, also known as contextual analysis, examines industry trends, competitors, and market opportunities to provide a complete picture. With context analysis, you can spot threats and challenges before they become problems and seize new growth opportunities.
This tool is handy for product teams as it helps uncover innovative technologies, identify potential collaboration opportunities, and gain insights into market trends specific to the Asian market. WIPO (World Intellectual Property Organization WIPO's patent search database offers a global perspective on competitor analysis.
A strong retail pricing strategy is essential for businesses to stay competitive in today’s market. This guide explores how conducting a retail competitor analysis plays a critical role in shaping an effective retail pricing strategy and offers actionable steps to stay ahead of the competition.
It can be used for all kinds of applications, from solving a business’s operational problems to improving its marketing strategy. Business data analysis used to be extremely expensive and impractical for all but the largest corporations. Data analysis begins with a dataset— and usually, the bigger the better.
To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitivelandscapes. Marketing departments create brand language that resonates with buyer personas.
To build brand loyalty in today’s competitivelandscape, you need to make sure you’re everywhere your customers are. A multi-channel marketing approach can help you craft the right message through your consumers’ preferred channels. What Is Multi-Channel Marketing? The Benefits of Multi-Channel Marketing.
On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitiveanalysis goes well beyond that.
Therefore, it should be no surprise that the market for data analytics is growing at a rate of nearly 23% a year after being worth $744 billion in 2020. The banking sector, in particular, can use big data technology to improve the actuarial analysis of the loan underwriting and approval process.
Cost of living is rising; customer acquisition is more difficult than ever in such a competitivelandscape; and suppliers are looking to increase their profits by upcharging you, too. Market Testing. As a business, your goal is to connect with your target market in the most cost-effective and efficient way.
From the surge in electric vehicles, to the long awaited self-driving ones, and the evolving consumer expectations around mobility, automotive businesses need to know exactly what the market wants to stay competitive, or they’ll lose the race. They need deep, actionable insights backed by solid research. And they need it now.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. A competitiveanalysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats.
Brian Greenberg , head of MarketingCompetitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Competitiveanalysis is how we find these opportunities, plan our content strategy, and capitalize on our competition’s weaknesses. Competitiveanalysis is not easy. It takes time, patience, and practice—three elements that can be luxuries for many busy marketers.
You've likely seen their broad overviews, which outline the competitivelandscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitivelandscape? Our specialty is providing detailed, bespoke competitor analysis tailored to your unique challenges and objectives.
Each year brings changes in the market, offering both opportunities and warning of imminent threats to brands. And each year, brands sink or swim depending on how they leverage their consumer and market knowledge. Learn how to mind the other’s business like a pro with this detailed guide to competitiveanalysis.
Type in keywords like “data analysis” or “enterprise” to find candidates with the right mix of skills and experience. In today’s competitivelandscape, business information isn’t enough. We’re making everything as easy as possible for recruiters ,” says Andrew Erpelding, director of product marketing at ZoomInfo.
Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Investment banking has always relied on data, analysis, and deep industry expertise. Generative AI is emerging as a critical tool , streamlining deal-making, automating risk assessments, and enhancing market intelligence. Bain estimates that genAI-driven due diligence can condense a weeks worth of analysis into a single day.
When it comes to Market Intelligence, there are 4 things that you must know to succeed. Market Intelligence helps organizations cultivate strategies to navigate their unique market and competitivelandscape. . Competitor Analysis. A Competitor Analysis is never complete. MarketAnalysis.
She also discussed how technology has shifted the competitive intelligence marketplace and how to provide stakeholders with valuable, actionable insights. . “We We provide support across the board, from competitive intelligence to customer insight inquiries and market research requests.
Pinpoint new brands that could disrupt the market. 88% of consumers want brands to help them be more environmental and ethical, discovering these beliefs, and others like them, can be crucial to your marketing efforts. Competitive monitoring identifies competing brand failures. Fine-tune your niche and discover new audiences.
Maybe you’ve heard the saying, the best competition is yourself. Channeling your competitive spirit and using it to analyze your market will allow you to create an effective digital marketing strategy. Competitive SEO analysis – the ultimate time saver. So, what is a competitive SEO analysis?
Similarweb’s Paid Search Overview provides a snapshot of your competitivelandscape and the seasonality of campaigns. The post Supercharge Your Paid Search With Competitor PPC Analysis appeared first on Similarweb. Step 1: Put your budget to work – at the right time.
It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities. Accurate and up-to-date pricing information on competitors can significantly impact profitability and competitiveness, providing valuable insights for creating a comprehensive competitor report.
This tool helps them keep a close eye on their brand’s presence and reputation in the media landscape, allowing them to make well-informed decisions and respond effectively to emerging trends and public sentiment. Creating Targeted Marketing Strategies Understanding customer preferences is vital for successful marketing campaigns.
ArchIntel: How do you measure success within competitive intelligence? “We We measure success at NCI by determining how the analysis leads to decision making in our capture and new opportunities. We like to see the variance between how we assessed the competitivelandscape and what the customer actually needs.
August Jackson , senior director of Market and Competitive Intelligence with Deltek , recently spoke with ArchIntel regarding Competitive Intelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in Competitive Intelligence Virtual Event.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.
According to 27% of social media marketers, creating engaging content is one of their biggest challenges. These indicators give you an idea of your current standing in the competitivelandscape compared to other players in your respective industry. Social media monitoring is one of the best ways to do competitiveanalysis.
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