This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Win/lossanalysis is an essential practice for anyone who wants to better understand their competitivelandscape and continuously optimize processes across sales, marketing, product management, and beyond. By the time you’re done reading, you’ll have an answer to each of the following: What is win/lossanalysis?
There are three competitiveanalysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Another example is the groupings framework.
Understanding competitive pricing analysis can be a game-changer for your business. This analysis involves gathering, comparing, and analyzing pricing data from your competitors to optimize your pricing strategy. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes.
With inaccurate forecasts, personnel turnover, and an ever-changing competitivelandscape, our revenue goals can seem like they are slipping further and further away. Running a win loss program is a great way to collect specific buyer feedback for each rep individually. As sales leaders, we face tough challenges.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. A competitiveanalysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats.
Knowing the competitivelandscape. Knowing the competitivelandscape. In fact, only 25% of lost deals state price affected the loss. Unless price is dramatically out of comparison with the competition, the buyer will always go with the solution that best solves their problem over a discounted option.
Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitivelandscape.
The manager will act as a subject matter expert on tier-one competition by providing an in-depth and ever-evolving analysis of Khoros’ competitors using primary and secondary research , according to a job advertisement that LinkedIn posted.
What are the unique win loss reasons for each individual sales rep? Each of these cards can be flipped over to reveal the top LOSS reasons. Dallas’ second most common loss reason is “concern resolution” This is definitely a sales rep mistake or misstep. Download eBook. Here is where it gets interesting.
What are the unique win loss reasons for each individual sales rep? Each of these cards can be flipped over to reveal the top LOSS reasons. Dallas’ second most common loss reason is “concern resolution” This is definitely a sales rep mistake or misstep. Download eBook. Here is where it gets interesting.
Semaglutide injections, used to treat type 2 diabetes by promoting radical weight loss, are raking in historic profits. These developments indicate a promising financial trajectory for weight loss drugs in the upcoming quarters, leading to a spike in document activity within the AlphaSense platform.
Crayon Crayon is an award-winning competitive intelligence platform that helps companies automatically capture and analyze competitive intelligence from hundreds of millions of sources. The platform stands out for its ability to address complex questions about market trends and customer preferences.
At its core, Mention excels in real-time tracking of brand mentions, online conversations, competitor analysis, and sentiment assessment. While Google Alerts lacks advanced features like sentiment analysis or social media monitoring, it remains a valuable tool for staying informed about your brand’s online presence.
Included in her responsibilities for UPS today is the synthesis of user research, competitor analysis, market insights and customer feedback into plans for future product enhancements. Kinzer also directs global situational assessments, large-scale market modeling and competitivelandscape research, according to her LinkedIn profile.
Enhanced inventory intelligence helps retailers in loss prevention. Product Competitor Analysis. Competitor analysis is a perfectly legitimate and ethical strategy for advancing your business. Through competitor analysis companies can gain a better understanding of the rankings for different keywords of their competitors.
Over the summer, we extended this feature’s functionality for additional use cases including company SWOT analysis and competitivelandscaping, and applied it to content sets like Expert Interviews. Summarization During Earnings Season In June, we launched Smart Summaries , a game-changer for consuming earnings calls.
“After working with intelligence practitioners across industries, we’ve found that the most informed decisions are taken when they are made with a holistic view of the competitivelandscape, derived from a combination of primary and secondary data.
Similarweb’s Industry Analysis feature provides an up-close look at the general industry traffic, top-performing websites, and even device distribution so you’ll know when it’s time to up your mobile game. Garage gym equipment : The wellness and weight-loss community is alive and well, and they love videos.
WORKSHOP ALERT FOUNDATIONS OF WIN/LOSS In today's competitivelandscape, understanding why deals are won or lost is crucial for sustaining business growth.
WORKSHOP ALERT FOUNDATIONS OF WIN/LOSS In today's competitivelandscape, understanding why deals are won or lost is crucial for sustaining business growth.
We help you coast through your rankings analysis to gain some actionable insights, from tracking your performance against your competitors to making impactful improvements to your pages. In order to know how much effort you should dedicate to link building, you first need to look at your competitivelandscape.
Prolonged intervals between updates can result in a loss of competitiveness and missed opportunities. Expert analysis for foresight Draw on expert analysis for a forward-looking perspective. Organizations that neglect this crucial practice risk falling behind in an ever-evolving competitivelandscape.
Hearing loss today is one of the most prevalent medical condition. Along with its effects on the communication power of an individual, hearing loss also creates economic, social, and emotional impact including frustration, isolation, and increased rate of unemployment. from 2018 and reach approximately 900 million by 2050.
Evalueserve hosted a Roundtable event for Professional Services firms where industry professionals came together to discuss challenges, best practices, and how they effectively use Competitive Intelligence to differentiate themselves in a competitivelandscape. CI should be housed in Marketing and/or Strategy Teams.
Because of the pervasive nature of customer opinion, it is important to integrate customer perceptions on the competition into your company’s mainstream CI analysis. Many organizations have robust win-loss interview or voice of the customer research programs that are often managed within product marketing.
Without accurate data, areas of inefficiency go unnoticed for long, leading to effects that compound into great losses. Through trend analysis , they can use data-driven insights to address many business challenges brought about by the changes. Asthma social mood analyzed through sentiment analysis. So, it’s quite involved.
They often believe they “know everything there is to know” about their market and competitivelandscape. How often is win-lossanalysis deployed? Timeline analysis (T) I have witnessed numerous examples of organisations failing the first two “rules”. A trained MI/CI professional knows this is not possible.
Ideally, your competitor monitoring tool should do most of the heavy lifting so your teams can focus on strategic analysis, planning, and decision-making that drives your business forward. It also lacks advanced search capabilities, such as keyword and synonym recognition, thematic search, and sentiment analysis.
Otherwise, teams set out to replicate the exact insights they unknowingly already have—wasting resources and time and losing their competitive edge. firms suffer annual losses exceeding $40 million as a result of everyday operational inefficiencies due to inadequate knowledge sharing. Studies show that major U.S.
Even if we knew nothing about the context and COVID-19, we could tell from just a few minutes of analysis that something serious is going on here. (1b) In Moz Pro, one quick way to assess overall weekly search visibility is to use either the main view under "Rankings" or go to the "Competition" tab. 1b) Did your rankings drop?
Tapping into a recent report, Mackey revealed that customer experience is going to be the greatest determinant of the success of businesses in beating their competition. Competitive intel uses powerful tools. Watch out for non-traditional competition. To ensure accuracy, your analysis must be focused and systematic.”
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content