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So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitiveintelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. If introspection were easy … nevermind.
Regardless of how your competitivelandscape maps across the glass half empty/full spectrum, you need to understand the moves they’re making and, ideally, their endgame. Effective competitiveintelligence requires constant aggregation and analysis in order to turn information into actionable insights.
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Would you be surprised if I told you, highly competitive companies usually know the most about their competitors? What is CompetitiveAnalysis? No you would not.
There are three competitiveanalysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitiveintelligence platform. Another example is the groupings framework.
When building such a strategy for a business, I encourage tech leaders to first examine their competitivelandscape, and then ask what the drivers of change are in their markets, and what dynamics are influencing the environment in which they compete.
This is where knowing how to do a competitor analysis comes into play. For medium and large businesses, the stakes are higher, and the competitivelandscape is more complex. Conducting a thorough competitor analysis is essential to stay ahead. What is competitor analysis? How do you respond? Let’s get started.
A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. Without a well-researched and informative analysis, businesses risk falling behind. What is a competitor analysis report?
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitiveintelligence like product information, revenue information and marketing campaign information when conducting a competitiveanalysis.
Understanding competitive pricing analysis can be a game-changer for your business. This analysis involves gathering, comparing, and analyzing pricing data from your competitors to optimize your pricing strategy. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes.
No competitiveintelligence team in the technology industry should ignore patent searches. This article covers some of the many available patent search tools for competitiveintelligence. WIPO (World Intellectual Property Organization WIPO's patent search database offers a global perspective on competitor analysis.
Beth Goode , director of CompetitiveIntelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a CompetitiveIntelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
So, you seek comprehensive, insightful, and actionable competitiveintelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitivelandscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitivelandscape?
Sentiment analysis offers a dynamic lens through which marketers can gain invaluable insights into the thoughts, attitudes, and emotions of their customer base. Often referred to as opinion mining, sentiment analysis is a computational technique that involves the extraction of subjective information from textual or verbal data.
Competitiveintelligenceanalysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligence research is complete without it.
Brian Greenberg , head of Marketing CompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
This guide explores how conducting a retail competitor analysis plays a critical role in shaping an effective retail pricing strategy and offers actionable steps to stay ahead of the competition. Refining product offerings based on competitive insights. Uncovering potential challenges and threats.
To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitivelandscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Are you interested in a career in competitiveintelligence? The industry is constantly growing as organisations recognise the value of mapping the competitivelandscape, and quantifying the threats and opportunities presented by rivals. Aqute Intelligence is always looking for new analysts to join our global team.
Every now and then, we publish a list of competitiveintelligence companies. Our criteria include that competitiveintelligence has to be their primary, or at least significant, focus. Other agencies graze the edges of competitiveintelligence, but it's not their main service.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence? Let’s break down the different kinds.
Cost of living is rising; customer acquisition is more difficult than ever in such a competitivelandscape; and suppliers are looking to increase their profits by upcharging you, too. For example, Chime Bank used artificial intelligence to test 216 versions of its homepage in just three months.
Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitivelandscape.
Business data analysis used to be extremely expensive and impractical for all but the largest corporations. Data analysis begins with a dataset— and usually, the bigger the better. It’s important to be specific in regards to your goals and the questions you use to guide your analysis. It can even be used to detect fraud.
NCI), recently spoke with ArchIntel regarding how the company has developed its competitiveintelligence unit, how to analyze data, as well as the tools and government offerings used to collect data. ArchIntel: How do you measure success within competitiveintelligence? “We The trending landscape is critical.
A competitiveanalysis matrix is a way to illustrate your competitivelandscape and easily see where you sit amongst your competitors. It is a popular choice for intelligence teams because you see a great deal of condensed information in one glance.
Competitiveintelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. Competitiveintelligence (CI) is a process of collecting, analyzing, and distributing information about your competitors.
Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitiveintelligence. The role is focused on competitive and market intelligence , analysis and research across the cybersecurity space.
He also focused on the ethical implications inherent in the competitivelandscape and how to determine where the marketplace is headed in the future. . You have to be in the competitiveintelligence sector for the long haul, and to do so, you have to be very ethical at what you do.”.
Planning software company Anaplan is looking to hire a manager of competitiveintelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitiveintelligence program.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitiveintelligence to gain an edge over their competitors. What is a CompetitiveAnalysis? Competitiveanalysis helps you maintain a competitive footing by deeply understanding a competing brand.
August Jackson , senior director of Market and CompetitiveIntelligence with Deltek , recently spoke with ArchIntel regarding CompetitiveIntelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in CompetitiveIntelligence Virtual Event.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its market intelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
Businesses have been allocating large budgets for competitiveintelligence , information-gathering and analysis services to help them gain a better understanding of the competitivelandscape. An article from Semrush Blog describes how CI can help organizations stay steps ahead of their competition.
Investment banking has always relied on data, analysis, and deep industry expertise. Generative AI is emerging as a critical tool , streamlining deal-making, automating risk assessments, and enhancing market intelligence. Bain estimates that genAI-driven due diligence can condense a weeks worth of analysis into a single day.
The concept of Search Intelligence was brought for that exact reason. In this article, we are going to learn about Search Intelligence software , learn about its components, and how it can help various professionals in agencies, and brands. What is Search Intelligence?
Knowing how to get competitor pricing is essential for the competitiveintelligence of any business. Accurate and up-to-date pricing information on competitors can significantly impact profitability and competitiveness, providing valuable insights for creating a comprehensive competitor report.
Learn how to mind the other’s business like a pro with this detailed guide to competitiveanalysis. What is a CompetitiveAnalysis? Competitiveanalysis is the comprehensive study of a competing brand to maintain a competitive footing. Consider the search engine market.
Knowing the competitivelandscape. Time and time again, the research at Primary Intelligence has shown that knowing why the buyer was looking for a solution outside of the company is three times more important to closing a deal than anything else. Knowing the competitivelandscape. Knowing what promotes value.
There’s no denying the importance of having a competitiveintelligence (CI) platform in the “New Normal”. With the variety of competitiveintelligence (CI) platforms and solutions available, almost every need is filled, whether it is market research, competitivelandscaping, trend analysis, customer insights, or anything in between.
When it comes to Market Intelligence, there are 4 things that you must know to succeed. Market Intelligence helps organizations cultivate strategies to navigate their unique market and competitivelandscape. . Competitor Analysis. A Competitor Analysis is never complete. Market Analysis. Conclusion.
With inaccurate forecasts, personnel turnover, and an ever-changing competitivelandscape, our revenue goals can seem like they are slipping further and further away. Instead, work with you CX team to conduct a customer experience analysis a few weeks before the renewal discussion. Find out how Primary Intelligence can help.
On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. However, today’s competitiveanalysis goes well beyond that. And 89% believe that if you’re not using or planning to use competitiveintelligence, you’ll lose your market position.
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