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Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence? Let’s break down the different kinds.
What is salesenablement? Salesenablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, salesenablement must be careful in its direction and procurement of information to assist sales.
Planning software company Anaplan is looking to hire a manager of competitiveintelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitiveintelligence program.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within CompetitiveIntelligence, what drove you to focus on sales?
Adobe announced on Monday that it is currently recruiting a senior manager of competitiveintelligence for placement in its offices in Lehi, Utah. The job calls for an individual with the skills to manage multiple DX CI projects including sales support, salesenablement, strategic planning and analysis, and customer win/loss program.
What is salesenablement? Salesenablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, salesenablement must be careful in its direction and procurement of information to assist sales.
This is why we’ve spent so much time developing a Notebook product that seamlessly integrates into our existing market-leading research and analysis tools. Today, we’re sharing five templates you can use in AlphaSense’s Notebook to streamline the process of creating your competitiveintelligence deliverables.
Win loss analysis has helped many marketers better understand their buyers. Creating SalesEnablement Assets. Your win loss analysis program with Primary Intelligence uncovers blind spots in your market positioning and sales process that only your buyers can see. The possibilities are endless.
Optimizing your Sales Experience to Increase Win Rates. Sales Experience Analysis. By running a sales experience analysis program, you’ll be able to collect buyer feedback from all your rep’s deals, so that you can get first-hand, unbiased insight into why your rep really wins and loses. CompetitiveIntelligence.
Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore. Sales Centered. User Friendly.
Sales acceleration is a form of competitiveintelligence (CI) in the salesenablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations.
Chorus will supercharge ZoomInfo Chat, our salesenablement functionality called Engage, and every aspect of the overall platform. Harnessing keywords and insights specific to your business will drive automated go-to-market motions across the entire buyer journey—for prospects and customers at any stage.
In a marketplace that has suddenly been made more fertile by crisis, it will be up to each cybersecurity company’s competitiveintelligence professionals to generate the insights needed to give them the distinct advantage. For more than a year, he developed and executed competitive strategies for the company’s security business.
Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful salesenablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. If you would like a sample copy of our Battlecard, please contact: Christian Schena .
Competition in the industry is seen to expand in conformity with the expected rise in AI spending. It will be up to the competitiveintelligence professionals in each firm to provide the insights needed to exploit the windfall opportunities. Executive Profile: Jason Hill, CompetitiveIntelligence Manager at IBM.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
These are some of the industry’s more notable competitiveintelligence professionals who will be generating the insights to give their companies an edge. His duties included messaging, content generation, salesenablement, competitiveintelligence and analysis.
In the role, the senior manager will heavily use market and competitiveanalysis and drive the go-to-market strategy in partnership with other leaders and team members. Results from those studies will be used to define the salesenablement messaging for the company’s portfolio and individual services.
The debate “where” the competitiveintelligence (CI) function should be housed within a company is one that has been on-going over the past 20 years. Some are insistent that a CI program needs to be a function of product marketing with the goal of influencing product messaging and arming sales with the latest sell-against intelligence.
With Owler you can now run searches for all SaaS companies in California that recently hired a VP of Sales (this is just an example of this powerful tool!) Owler Is committed to delivering incredible competitiveintelligence, business insights, and customized real-time news about the specific companies you care about.
Our next several courses are all about turbocharging the effectiveness of your competitiveintelligence work. JUNE - Sales Battlecards Training. Build battlecards sales will actually use (Sales needs & workflows, industry tiering, customer persona analysis). LEARN MORE. LEARN MORE. LEARN MORE.
Ideally, your competitor monitoring tool should do most of the heavy lifting so your teams can focus on strategic analysis, planning, and decision-making that drives your business forward. Cost: Pricing for Klue is not publicly listed. Quotes are provided on an individual basis.
Conversation Insights in the Engagement Layer ZoomInfo Engage & ZoomInfo Chat Chorus will supercharge ZoomInfo Chat, our salesenablement functionality called Engage, and every aspect of the overall platform.
Optimize Go-To-Market strategy ( Win/Loss, voice of the customer, use insights to enhance sales messaging ). Dramatically improve salesenablement (Pre-salesintelligence tools, templates & best practices ). Foundations of Market & CompetitiveIntelligence. LEARN MORE. October 12-14.
It takes strategy teams through their journey of strategy discovery and formulation, offering them options to set up intelligence, pull analysis, and request bespoke insights, and combine the power of external analytics with their in-house knowledge.
These are some of the more notable competitiveintelligence professionals in the industry who will chart the way for their companies through uncertain territory. Executive Profile: Matt Krumholz, Senior CompetitiveIntelligence Manager at Splunk. Matt Krumholz Senior Manager Splunk. Tim Bedard Senior Director ForgeRock.
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