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In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and CompetitiveIntelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.
Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitiveintelligence. This brings us to a concept called competitive benchmarking, which is critical to competitiveanalysis success. What is Competitive Benchmarking?
Competitiveanalysis efforts are all too often focused only on the competitors, but it was emphasized that business rivals are only one aspect of the market. Entrepreneurs’ competitive tendencies sometimes lead them to give less priority to finding out about their customers and suppliers.
Beth Goode , director of CompetitiveIntelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a CompetitiveIntelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
Brian Greenberg , head of Marketing CompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Competitiveintelligence (CI) services offer businesses valuable insights into their market and competition. Competitiveintelligence services: What is it, and why do you need it? Competitiveintelligence (CI) involves gathering and analyzing information about your competitors and the market.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence? Let’s break down the different kinds.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Laurie Young , director of CompetitiveIntelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitiveintelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.
In company circles, win loss analysis tends to be regarded as a Marketing department initiative. However, win loss analysis is a treasure trove of insights that can benefit many parts of the company beyond marketing. However, win loss analysis is a treasure trove of insights that can benefit many parts of the company beyond marketing.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
On June 5 we start a four part series to explore and explain a true intelligenceanalysis process and how you can use it to improve your GOVCON competitiveintelligence game. The first webinar defines the entire process which is Modeling, Collection, Analysis and Production. What are we going to cover?
recently spoke with ArchIntel regarding significant lessons and challenges within competitiveintelligence, how to analyze competition and customers, and how technology could offer insight into the practice. Implementing a competitiveintelligence program is critical.
In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand. SEMrush : SEMrush offers comprehensive SOV analysis for both organic and paid searches. So, let’s get started.
This is where knowing how to do a competitor analysis comes into play. For medium and large businesses, the stakes are higher, and the competitive landscape is more complex. Conducting a thorough competitor analysis is essential to stay ahead. What is competitor analysis? How do you respond? Let’s get started.
CompetitiveIntelligence (CI) is my passion. CompetitiveIntelligence (CI) is not a database subscription. Am I so bold as to liken CI to other intelligence disciplines such as Signals Intelligence (SIGINT), Human Intelligence, (HUMINT), etc.? Do you want to learn more? He is a nerd.
Erik Glitman , founder and chief executive officer of Fletcher/CSI , recently spoke with ArchIntel regarding lessons and challenges within competitiveintelligence, ethical and legal implications of data collection and how to create a well rounded team of analysts that provide different perspectives. That is competitiveintelligence.
Luke Foster , competitiveintelligence analyst with Amentum , recently spoke with ArchIntel regarding his position and the competitiveintelligence market. ArchIntel: what are some of the largest lessons that you’ve learned throughout your career in the competitiveintelligence market?
Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Their direct experiences and diverse viewpoints can provide great insights for your competitor analysis. Your sales team.
A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. Without a well-researched and informative analysis, businesses risk falling behind. What is a competitor analysis report?
SCIP Insights Leveraging ICT for Smarter Decision-Making in CompetitiveIntelligence For any organization, making informed decisions is critical to stay competitive. From data collection to predictive analysis, ICT tools offer businesses the means to transform raw data into actionable insights.
August Jackson , senior director of Market and CompetitiveIntelligence with Deltek , recently spoke with ArchIntel regarding CompetitiveIntelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in CompetitiveIntelligence Virtual Event.
Attend talks and presentations In addition to learning from the content of plenary sessions, panels and workshops, you can often pick up a broader sense of market sentiment towards your industry and your competitors. Need a competitiveintelligence partner to maximise your event value?
Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitiveintelligence like product information, revenue information and marketing campaign information when conducting a competitiveanalysis.
When you take the very core of competitiveintelligence: What do you want to know, and what do you want to do? When you take the very core of competitiveintelligence: What do you want to know, and what do you want to do? The fundamentals of competitiveintelligence don’t change.”.
By conducting a competitiveanalysis, you’ll be able to identify your top competitors and understand how your buyers perceive your brands, products, and services in comparison. can help you gather clearer responses for your competitiveanalysis. Interested in learning more? Don’t Skew Your Data. Talk to our team.
Marcia Algilbers , director of CompetitiveIntelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitiveintelligence teams, as well as technology that has supported data collection and analysis. .
That’s why social search tools have become such an important part of any competitor analysis for marketing. In this post, we look at some of the most useful social search tools available online and share how you can use them for competitor analysis. SocialGist To get the best competitiveintelligence, you need to cast a wide net.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitiveintelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitiveintelligence deliverables.
Understanding competitive pricing analysis can be a game-changer for your business. This analysis involves gathering, comparing, and analyzing pricing data from your competitors to optimize your pricing strategy. Competitive pricing analysis is not just for large businesses; it benefits all industries and business sizes.
Competitiveintelligence allows your company to analyze and track information related to your competition. The goal of competitiveintelligence is to empower your business. Competitiveintelligence enables your sales and marketing teams to differentiate your business from competitors.
It’s about understanding your competition and using that knowledge to drive your business forward. 90% of Fortune 500 Companies use competitiveintelligence to get a leg up on their industry competitors – proving that all businesses should work to improve their own CI efforts to develop a winning business strategy.
Join our webinar on June 27th at 10-11am ET In response to the economic downturn, supply chain disruption, and geopolitical tensions, companies are increasingly relying on competitiveintelligence and research. Balancing AI and human analysis: Find the right balance between AI and human expertise for CI insights.
He also focused on the ethical implications inherent in the competitive landscape and how to determine where the marketplace is headed in the future. . You have to be in the competitiveintelligence sector for the long haul, and to do so, you have to be very ethical at what you do.”.
Dorothy Koch , head of Business Research and CompetitiveIntelligence with Sagacity Operations Solutions , recently spoke with ArchIntel regarding how competitiveintelligence and analysis has driven the commercial sector. ArchIntel: How do you measure success within competitiveintelligence? . “It’s
By tracking the performance of a brand’s ads, you can gather competitiveintelligence on how it is using its marketing spend as well as the kind of returns it is getting. These alerts are crucial to your competitor analysis for marketing since they let you track what your competitors are releasing into the ad world.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within CompetitiveIntelligence, what drove you to focus on sales?
NCI), recently spoke with ArchIntel regarding how the company has developed its competitiveintelligence unit, how to analyze data, as well as the tools and government offerings used to collect data. ArchIntel: How do you measure success within competitiveintelligence? “We It is never ending.
Competitors are busy gathering competitiveintelligence about your company right now, and they likely aren’t eager for you to up your competitiveintelligence gathering game. What Is CompetitiveIntelligence? And this is where competitiveintelligence tools come in.
Competitiveintelligence revolves around data analysis. That’s where the heart of a competitiveintelligence report is born. That’s where the heart of a competitiveintelligence report is born. You could learn about their bidding tendencies or the customer’s buying behaviors.
SCIP Insights The Evolution of CompetitiveIntelligence: From Data Overload to AI-Driven Decision Making In the recent webinar with Jesper Martell, CEO of Comintelli and Paul Santilli, CEO of SCIP (Strategic Consortium of Intelligence Professionals), we had the opportunity to discuss the future of CompetitiveIntelligence (CI).
ArchIntel , the market leading provider of open source daily intelligence, competitiveintelligence reports and competitiveintelligence events announced today that it is launching an executive level CompetitiveIntelligence Event Roundtable Series for executives in the competitiveintelligence sector. .
Search How Can Marketers Use the Google Ads Transparency Center as a CompetitiveIntelligence Tool? Want to learn more? 2023 – Google announces the Ads Transparency Center to help users quickly and easily learn more about the ads they see on Search, YouTube and Display. Let’s see what our experts think!
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