Analysis Competitive Intelligence Intelligence 
Crayon
MAY 18, 2021
Gathering competitive intelligence is a challenge. On average, it takes up one-third of all time spent on the CI process (the other two parts of the process being analysis and activation). A consistent stream of sound competitive data—i.e., What needs to be done before gathering competitive intelligence?
Crayon
JANUARY 28, 2021
At this point, you’ve got a strong grasp on competitive intelligence (CI). If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. You know what it is, why it’s important, and how to gather it. That’s awesome. But, wait — digestible materials that who can use?”.
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Crayon
MARCH 31, 2022
In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.
Cipher
APRIL 5, 2022
Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. In many organizations market research and competitive intelligence report into different areas of a company. Related: Choosing the right competitive intelligence tools for your organization.
Crayon
JANUARY 21, 2021
So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. If introspection were easy … nevermind.
Octopus
JUNE 9, 2021
How to do SWOT Analysis With Competitive Intelligence Questions This post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and.
Cipher
JANUARY 25, 2021
Competitive analysis has benefits for virtually every business. And yet, many businesses abandon competitive intelligence initiatives soon after they’ve begun. This stems from what we call the CI cycle of death , a faulty approach to CI that quickly becomes the elephant you can’t eat (not even one bite at a time).
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