This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Competitiveanalysis has benefits for virtually every business. And yet, many businesses abandon competitiveintelligence initiatives soon after they’ve begun. This stems from what we call the CI cycle of death , a faulty approach to CI that quickly becomes the elephant you can’t eat (not even one bite at a time).
Best competitoranalysis tools. Competitoranalysis plays a vital role in the strategies of many of the world’s leading firms, acting as an important input into key strategic decisions. Crunchbase. Visualping. LexisNexis. Knowledge360 ?.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Cipher’s competitiveintelligence analysts have spent countless hours walking business leaders through the CI process.
To predictably win in your industry, you need current, relevant competitiveintelligence. Regular, effective competitoranalysis will help you achieve this success. Without a clear view of the playing field, there is a good chance you’re going to move forward with the wrong (or incomplete) strategies.
Unfortunately, keeping tabs on your competitors isn’t as easy as simply following them on Twitter (Mastodon?) Effective competitiveintelligence requires constant aggregation and analysis in order to turn information into actionable insights. and reading online reviews. It ain't easy. But there’s hope!
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Analyzing competitors is a key activity for businesses in all industries, and plays a central role in the overall CompetitiveIntelligence (CI) strategy of the firm.
It is virtually impossible for a competitiveintelligence team to manually analyze all of this data. That is where competitoranalysis tools come in. These tools automate competitiveanalysis, making it easier for your team to get the information that you need when you need it.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Competitoranalysis is a process the best companies activate to gain a competitive advantage.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Would you be surprised if I told you, highly competitive companies usually know the most about their competitors? What is CompetitiveAnalysis?
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. In any sector, the only way to be competitive is to know your competitors inside and out. This is accomplished through thorough, ongoing competitoranalysis.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Gaining a competitive advantage is not possible without first analyzing your competitors. The benefits are obvious; the process is not always easy.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. LexisNexis is a media monitoring database that provides resources for competitiveanalysis.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. The Market and CompetitiveIntelligence (M/CI) world is full of terms with subtle differences in both definition and usage.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Competitoranalysis is crucial to any marketing and production strategy.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Successful companies know what their competitors are up to. Accumulating data on competitor activity promotes market knowledge and strengthens corporate strategy.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Its database is known as EDGAR, which stands for Electronic Data Gathering, Analysis and Retrieval.
One of the most basic tasks in competitoranalysis is finding the competitors customer list. There are websites dedicated to aggregating such lists, and most software companies tell you at least some of their customers on their website. How does AI do at this task?
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. IMF is the International Monetary Fund. The IMF is a sister organization to the World Bank and the largest lender of public funds worldwide.
Looking for a market and competitiveintelligence tool to improve competitor tracking, help your business become your industry’s leader and monitor market disruptors? We’ve put together a side-by-side review of three leading market and competitiveintelligence tools: Crayon, Knowledge360, and Kompyte Analysis Software.
This article is called CompetitorAnalysis for any size business with a quick and dirty tool. It offers our basic thoughts on how to start analysing your competitors. What is CompetitorAnalysis? CompetitorAnalysis is an evaluation of your identified.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Competitiveanalysis is a central part of any market and competitiveintelligence (M/CI) strategy.
How to do CompetitorAnalysis well This article asks how to do CompetitorAnalysis well. We offer guidance to Competitoranalysis. The post How to do CompetitorAnalysis well appeared first on Octopus CompetitiveIntelligence. Based on our experience of undertaking.
How to do CompetitorAnalysis in 2021 It is important to understand how to do CompetitorAnalysis in 2021. Most of us work within competitive markets. The post How to do CompetitorAnalysis in 2021 appeared first on Octopus CompetitiveIntelligence. So, keeping an eye.
This is where knowing how to do a competitoranalysis comes into play. For medium and large businesses, the stakes are higher, and the competitive landscape is more complex. Conducting a thorough competitoranalysis is essential to stay ahead. What is competitoranalysis? How do you respond?
Staying ahead in a competitive market requires a deep understanding of your rivals. A well-researched and informative competitoranalysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. What is a competitoranalysis report?
A recent blog entry on BiQ’s website describes marketing competitoranalysis as an assessment of current and potential competitors’ strengths and weaknesses , an activity that aims to keep one’s enterprise on top of competitors at all times. ArchIntel™ -.
Patent searches are both an early warning about a competitor’s product roadmap , and a lagging indicator (because by the time a patent is published, the competitor is already making progress in that work). No competitiveintelligence team in the technology industry should ignore patent searches.
Competitiveintelligence allows your company to analyze and track information related to your competition. The goal of competitiveintelligence is to empower your business. Competitiveintelligence enables your sales and marketing teams to differentiate your business from competitors.
If your competitors have tendered for government work, these databases may be useful sources of competitor information, particularly competitor pricing. FedSpending FedSpending is a competitiveintelligence tool that is used by competitors to track federal spending and to hold agencies accountable for managing their funds.
Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitiveintelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.
Competitiveintelligence (CI) services offer businesses valuable insights into their market and competition. Competitiveintelligence services: What is it, and why do you need it? Competitiveintelligence (CI) involves gathering and analyzing information about your competitors and the market.
It would be convenient to have a single competitoranalysis template that could be rolled out as needed, populated and presented. The tables, charts and other such forms of presenting data will vary across companies, by competitor and by focus of research e.g. product comparisons, sales benchmarking and so on.
5, Roetzer published a transcript of the interview on the Marketing Artificial Intelligence Institute’s website, explaining Contify’s capabilities in helping businesses collect market and competitiveintelligence. The NPL employed by Contify sets aside irrelevant data and extracts important information, she explained.
This is a guest blog from Natalya Zhukova at SEMRush. The perfect scenario for any business is to have a growing market share within an expanding market. Yet in the real world, that’s rarely the case.
In a previous post, we talked about competitiveintelligence and its benefits, strategy, as well as examples of information that can be analyzed to yield insights. One component of competitiveintelligence is having a competitoranalysis template to inform your efforts. What is CompetitorAnalysis?
Many competitoranalysis tools are publicly available, often for free. When researching competitor activity and new developments, these can provide useful signals. One category of tools are website monitoring services.
Running a successful business these days means keeping a close eye on the competition. Don’t think for a moment that your competitors aren’t using online competitoranalysis tools to keep tabs on you. Fortunately, there are many tools out there to keep you informed on different aspects of a competitor’s movements.
Monitoring your competitors’ websites can give you early notice of new product announcements, new customers, changes in their product portfolio, new approaches in their go-to-market messaging and other information. Website monitoring is an easy tool for competitiveintelligence. Visualping offers five free website checks daily.
Octopus Intelligence has published a new article that provides businesses with guidance on how to conduct a competitoranalysis in 2021. Competitoranalysis is a tool that evaluates the marketing strategies used by various companies operating within a certain market. ArchIntel™ -.
Innovative companies use competitiveintelligence to benchmark against competitors and see which ones are growing stronger or executing particularly well. Competitoranalysis helps companies make better strategic decisions and rise to the top. Competitors use BatchGeo to transform their data into useful maps.
Competitiveintelligence has become a standard part of the B2B sales process, with a growing number of competitiveintelligence tools providing a lot of information at no, or little, cost. In almost every competitiveintelligence project, sales is an important focus. What is their messaging?
Competitiveintelligence is a process that often involves several areas, such as how an organization collects data, analyzes competitiveintelligence, finds experts and more. Every company deals with competition, and battling to find the right experts to help form new strategies is no exception.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
On the surface, a competitoranalysis helps brands identify competitors in an industry and reveals any winning marketing strategies. However, today’s competitiveanalysis goes well beyond that. With that, let’s dig deeper to see how competitiveintelligence works, followed by metrics to measure your efforts.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content