Crayon

JANUARY 21, 2021

So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. If introspection were easy … nevermind.

SWOT 725

SWOT Analysis Competitive Landscape Competitive Intelligence 725

Cipher

MAY 10, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this.

Analysis 609

Analysis Competitor Analysis Research Competitive 609

CIO

MARCH 17, 2025

The Munich-based startup accuses SAP of abusing its market power and harming competition, and thereby negatively impacting customers, according to the 61-page indictment filed by Celonis in San Francisco District Court on March 13. German process mining specialist Celonis has filed a lawsuit against ERP giant SAP.

Competitive 360

Competitive Startups Advantage Advantage 360

Cipher

JANUARY 25, 2021

Competitive analysis has benefits for virtually every business. And yet, many businesses abandon competitive intelligence initiatives soon after they’ve begun. This stems from what we call the CI cycle of death , a faulty approach to CI that quickly becomes the elephant you can’t eat (not even one bite at a time).

Competitor Analysis 597

Competitor Analysis Analysis Competitive Intelligence Competitive 597

Crayon

JULY 30, 2021

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful. A template for segmenting competitive win rates.

Loss 662

Loss Win Analysis Battlecard 662

Crayon

MAY 7, 2021

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. By the time you’re done reading, you’ll have an answer to each of the following: What is win/loss analysis?

Loss 617

Loss Win Analysis Competitive Landscape 617

Crayon

MAY 18, 2021

Gathering competitive intelligence is a challenge. On average, it takes up one-third of all time spent on the CI process (the other two parts of the process being analysis and activation). A consistent stream of sound competitive data—i.e., What needs to be done before gathering competitive intelligence? Let’s begin!

Competitive Intelligence 661

Competitive Intelligence Competitive Intelligence Intelligence 661

Crayon

FEBRUARY 28, 2022

Now, conducting a full-scale competitive analysis can feel daunting, particularly when your sole focus is on verbiage. Enter competitor messaging analysis , the art of dissecting what the other players in your space say about themselves in the name of differentiation and, ultimately, market domination.

Analysis 661

Analysis Competitive Information Marketing 661

Crayon

FEBRUARY 6, 2023

Regardless of how your competitive landscape maps across the glass half empty/full spectrum, you need to understand the moves they’re making and, ideally, their endgame. Effective competitive intelligence requires constant aggregation and analysis in order to turn information into actionable insights. and reading online reviews.

Competitor Analysis 617

Competitor Analysis Analysis Competitive Landscape Competitive Intelligence 617

Crayon

JANUARY 28, 2021

At this point, you’ve got a strong grasp on competitive intelligence (CI). If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. You know what it is, why it’s important, and how to gather it. That’s awesome. But, wait — digestible materials that who can use?”. Glad you asked.

Competitive Intelligence 581

Competitive Intelligence Competitive Intelligence Intelligence 581

Crayon

MARCH 31, 2022

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.

Competitive Intelligence 616

Competitive Intelligence Competitive Intelligence Intelligence 616

Cipher

MARCH 4, 2022

Best competitor analysis tools. Competitor analysis plays a vital role in the strategies of many of the world’s leading firms, acting as an important input into key strategic decisions. Crunchbase. Visualping. LexisNexis. Knowledge360 ?.

Competitor Analysis 494

Competitor Analysis Analysis Competitive Intelligence Competitive 494

Cipher

FEBRUARY 8, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Cipher’s competitive intelligence analysts have spent countless hours walking business leaders through the CI process.

Competitor Analysis 472

Competitor Analysis Analysis Competitive Intelligence Competitive 472

Cipher

JANUARY 6, 2021

To predictably win in your industry, you need current, relevant competitive intelligence. Regular, effective competitor analysis will help you achieve this success. Without a clear view of the playing field, there is a good chance you’re going to move forward with the wrong (or incomplete) strategies.

Competitor Analysis 437

Competitor Analysis Analysis Competitive Intelligence Win 437

CIO

DECEMBER 2, 2024

Make the case on AI urgency Nothing motivates a board quite like competitive pressure. Our analysis found a distinct relationship between a company’s digital core maturity and technical debt remediation. It needs to understand the business impact, competitive implications, and the clear path forward.

Innovation 513

Innovation Advantage Advantage Competitive 513

Cipher

APRIL 5, 2022

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. In many organizations market research and competitive intelligence report into different areas of a company. Related: Choosing the right competitive intelligence tools for your organization.

Competitive Intelligence 482

Competitive Intelligence Marketing Research Market Research Research 482

Crayon

SEPTEMBER 12, 2024

Call Clips for Gong Also Unveiled to Deliver Real-Time Competitive Insights from Call Recordings

Analysis 690

Analysis Competitive 690

Crayon

SEPTEMBER 15, 2022

When it comes to competitive analysis, scope is everything.

Analysis 325

Analysis Competitive Competitive Intelligence IT 325

Cipher

SEPTEMBER 20, 2021

Both synthesis and analysis play an important role in market and competitive intelligence (M/CI), but are two markedly different stages of a broader CI process. All too often, business leaders conflate synthesis and analysis, a mistake that can be very damaging to the overall success of M/CI efforts within an organization.

Analysis 405

Analysis Competitive Intelligence Competitive Intelligence 405

Crayon

FEBRUARY 2, 2021

A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider. What exactly does a competitive matrix look like and what are the benefits?

Competitive Matrix 509

Competitive Matrix Matrix Competitive Competitive Landscape 509

CIO

NOVEMBER 28, 2024

Unsurprisingly, more than 90% of respondents said their organization needs to shift to an AI-first operating model by the end of this year to stay competitive — and time to do so is running out. Offering value-added services on top of data, like analysis and consulting, can further enhance the appeal.

IT 488

IT Business Environment Innovation Intelligence 488

Crayon

JANUARY 7, 2021

When it comes to user experience (UX) design, competitive analysis should be an integral part of your strategy, to stay ahead of trends and make your website stand out against the rest within your market. Richard has written for sites such as Cincopa and Multibriefs.

Analysis 405

Analysis Competitive Globalization Marketing 405

Crayon

OCTOBER 2, 2023

Is robust competitor analysis missing from your product launch plan? Find out how to optimize this key component in your GTM strategy.

Analysis 325

Analysis Competitor Analysis Competitive Marketing 325

CIO

NOVEMBER 1, 2024

No matter what market you operate in, AI is critical to keeping your business competitive. Until recently, discussion of this technology was prospective; experts merely developed theories about what AI might be able to do in the future. Today, integrating AI into your workflow isn’t hypothetical, it’s MANDATORY.

Intelligence 448

Intelligence Intelligence Entertainment Algorithm 448

CIO

OCTOBER 22, 2024

AI has the capability to perform sentiment analysis on workplace interactions and communications. As the GenAI landscape becomes more competitive, companies are differentiating themselves by developing specialized models tailored to their industry,” Gartner stated.

Security 508

Security Security Capital Intelligence 508

Crayon

AUGUST 23, 2021

Back-to-school season is always an exciting time of year. Classmates come together to trade tales of summertime adventure (and, eventually, employment). Teachers brainstorm new ways to engage and empower their students. Parents wonder how their kids are getting so old.

Education 617

Education Brainstorming Analysis Marketing 617

CIO

DECEMBER 9, 2024

The technology can operate autonomously, make decisions based on real-time analysis and, critically, execute on decisions. Hospitals and healthcare providers, for example, will increasingly use AI-powered diagnostic tools to assist in the analysis of medical images and the detection of diseases. Partnerships.

Technology 370

Technology Technology Hospitals Globalization 370

Crayon

MAY 9, 2023

This is a Crayon guest post from one of our partners, PSP Enterprises. Visit the Crayon Partner Directory to learn more!

Loss 617

Loss Win Analysis Learning 617

Cipher

JULY 26, 2021

As industries become increasingly competitive and companies experience unprecedented levels of disruption , the role of Competitive Intelligence (CI) has never been more important.

Competitive Intelligence 611

Competitive Intelligence Competitive Analysis Intelligence 611

Crayon

SEPTEMBER 19, 2022

When it comes to user experience (UX) design, competitive analysis should be an integral part of your strategy, to stay ahead of trends and make your website stand out against the rest within your market. Moreover, it’s always good to gain insight on how you can improve your website and patch up any holes it might have.

Analysis 325

Analysis Competitive Marketing Marketing 325

Aqute Intelligence

JANUARY 12, 2025

One of the most basic tasks in competitor analysis is finding the competitors customer list. There are websites dedicated to aggregating such lists, and most software companies tell you at least some of their customers on their website. How does AI do at this task?

Competitor Analysis 147

Competitor Analysis Analysis Research Information 147

CIO

DECEMBER 3, 2024

Technical skills such as AI and ML or data analysis continue to be important, but there is now a higher demand for soft skills like digital literacy, team leadership and critical thinking.

Technology 317

Technology Technology Business Data Analysis 317

Crayon

MARCH 21, 2023

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

CIO

AUGUST 1, 2024

It’s a common scenario among CIOs — it’s often easier to communicate and gain consensus with business stakeholders on the urgent need for innovation (a competitiveness factor) and cybersecurity (an existential threat) than on addressing maintenance tasks (technical debt). Contact us today to learn more.

Security 370

Security Security Competitive Primary Research 370

CIO

JANUARY 14, 2025

CIOs who act decisively now will gain a competitive edge by building adaptable, AI-ready teams. She is responsible for leading the creation, analysis, and delivery of quantitative-based research and related marketing content for business and technology leaders. This leaves a significant 70% who arent exploring this avenue.

IT 467

IT Primary Research Knowledge Research 467

Smart Data Collective

AUGUST 27, 2023

This is where data collection steps onto the pitch, revolutionizing football performance analysis in unprecedented ways. The Evolution of Football Analysis From Gut Feelings to Data-Driven Insights In the early days of football, coaches relied on gut feelings and personal observations to make decisions.

Analysis 246

Analysis Predictive Analytics Gaming Competitive 246

Crayon

JUNE 25, 2021

According to our 2021 State of Competitive Intelligence Report , 99% of survey respondents found value in monitoring their competitors' website changes. Specifically, competitor website analysis enables you to: Better understand your target market.

Competitive Intelligence 477

Competitive Intelligence Analysis Competitive Intelligence 477